Gloria Chou
Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...
Be sure to visit the podcast's website and support the creator: www.gloriachoupr.com
Author
Gloria Chou
Category
Podcast website
Latest episode
Nov 2, 2026
Where to listen?
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Episodes
How to Pitch Business Services and Products to Secure PR and Paid Consulting Opportunities with Dermatologist and Inventor, Dr. Ross Radusky 13.06.2022 47:27
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experience...
Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 2) 06.06.2022 22:52
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business It’s high time that your pitch and your business get recognized by the world. That next huge move may just need you to create genuine relationships with journalists. So, let’s waste no time! Topics We C...
Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 1) 30.05.2022 20:39
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Let’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discusse...
How to Get Publicity for Your Book with Entrepreneur and Book Publishing Expert Angela Engel 23.05.2022 43:15
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you’re an aspiring writer or an independent book author, this episode is meant to help you explore unconventional yet effective activities that can make you more prominent than other writers and final...
What a Beauty Editor Looks for in a Product and Pitch with Allure Digital Editor Jihan Forbes 16.05.2022 55:23
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you want your pitch to reel in the beauty editors and make them want to know more, this episode is a must-watch! Topics We Cover in This Episode: Why editors don't answer your emails How to make...
5 Mistakes to Avoid When Sending Out Your Pitch to the Media, Podcast Host, or Journalist 09.05.2022 17:48
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I’m sharing the five things you need to make sure you have correct before you press send. Topics We Cover in This Episode: Why editors don't answer your emails How to make your pit...
How to cold pitch to media and get into Forbes, Fast Company, and win a 40 Under 40 with serial entrepreneur Vincent Phamvan 02.05.2022 53:07
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business To better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch. Topics We Cover in This Episode: How to make your pitch stan...
How to pitch to local media, national TV, and podcasts with Podcast Host Ellen Yin 25.04.2022 37:14
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a...
4 Golden Rules of Getting PR for Your Small Business 18.04.2022 19:39
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This episode also includes: How to be of service to a journalist Podcast pitch tips from pro hosts and common pitch mistakes that turn them off Relationship building and growing your network Rejection...
How to Get Onto Business Insider and Pitch Your Small Business with Entrepreneurship Reporter Jennifer Ortakales Dawkins 11.04.2022 40:39
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether...
How to Get Your Unknown Product Into Fortune 500 Retailers, Online Magazines, and Outlets with Leeanna Gantt 04.04.2022 42:01
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode Leeanna shared what inspired her to create her product, what the evolution of press success can look like for a small business, how she pitches her product to different audiences, and mor...
How a Real Estate Broker Turned Skincare Founder Got Into Refinery29, BuzzFeed, and Bustle With No Connections or Budget with Keba Lloyd 28.03.2022 28:45
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right her...
How to Make $10K in 10 Hours and Embrace Failure with Life Coach Neill Williams 21.03.2022 34:41
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you want to hear Neill talk about changing the equation from “time spent = money and success” to “value created = money and success” and other gems, stick around. TOPICS WE COVER IN THIS EPISODE: G...
10 Story Angles You Should Pitch Now to Land Media Features for Free 14.03.2022 19:35
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business The 10 ideas in this episode will generate hundreds of story ideas, so if you’ve been staring at a blank page and you just don’t know what to write about, I’ve got you covered. TOPICS WE COVER IN THIS EP...
Facebook Ads, Social Media, & 5-Day Challenges—Which Marketing Strategy Should You Try Next? with Marketing Expert Zach Spuckler 07.03.2022 40:59
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Zach is sharing things like how to think differently about the cost of marketing, how to build a loyal audience, and why you should be giving yourself more credit for what you already know. If you want t...
Best (And Free!) PR Tools to Leverage Now to Get Your Business Featured This Year 28.02.2022 13:41
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business I’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools tha...
Insights from 250+ D2C Product Founders with Doone Roisin 21.02.2022 23:06
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you want to know what 250+ female founders of direct-to-consumer products have in common, this episode is for you. TOPICS WE COVER IN THIS EPISODE: What matters most when you’re trying to sell a pro...
Embarrassing and Personal Things I Am Afraid to Admit: Matteo, My Partner, Asks Me Anything 14.02.2022 25:44
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you’ve ever wanted to know what goes on behind the scenes, hear my embarrassing stories, or just get to know me a little better, this is the episode you’ve been waiting for. TOPICS WE COVER IN THIS E...
How to Combat Sexism and Racism Through Copywriting with Feminist Copywriter Kelly Diels 07.02.2022 35:25
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business There are words in our everyday vocabulary that are exclusionary that we don't even know about. In this episode, Kelly is highlighting some of those words, showing you how they are problematic, and...
How to Delegate PR Outreach to Assistants/Interns with Marketing Communications Specialist Emi Hockett 31.01.2022 37:47
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we’re going through how to find and work with an assistant or intern so that they can do outreach for you while still getting press success. Emi is sharing her best advice on making conn...
How to Grow Your eCommerce Product to 6 Figures with Product Expert Kerrie Fitzgerald 24.01.2022 49:15
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Our special guest, Kerrie Fitzgerald, is teaching you things like how to collaborate with influencers without paying them, leverage your email list, and create customer superfans. Trust me, this informat...
3 Things to Give Up In Order to Get PR for Your Small Business 17.01.2022 11:54
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I am sharing the top three things that I hear all the time from founders that are preventing them from securing media features. TOPICS WE COVER IN THIS EPISODE: Common limiting beliefs...
How to Manage Time Like a 7-Figure Entrepreneur and Make More While Working Less with Business Coach Rick Mulready 10.01.2022 51:18
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This is a really important conversation for any entrepreneur to hear - it doesn’t matter if your business is brand new or if it has been around for years. The topics of mindset, control, delegation, dive...
White Privilege and Gender Gap in Startup Funding with IFundWomen CEO Karen Cahn 03.01.2022 49:42
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode we discuss why hiring a coach to guide you through fundraising is crucial, the challenges that women of color have in the funding landscape, and the clear steps that you need to take to g...
How to Grow Your Business With Short, Viral Videos That Convert with TikTok and Instagram Video Expert Spiffy Darko 27.12.2021 29:57
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business My guest, Spiffy Darko, is joining me in this episode to talk about how you can grow your business with short, viral videos on TikTok and Instagram. TOPICS WE COVER IN THIS EPISODE: What NOT to do when...
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