Gloria Chou

Small Business PR

Business EN ↓ 247 episodes

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...

Author

Gloria Chou

Category

Business

Podcast website

www.gloriachoupr.com

Latest episode

Jul 6, 2026

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Episodes

Embarrassing and Personal Things I Am Afraid to Admit: Matteo, My Partner, Asks Me Anything 14.02.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you’ve ever wanted to know what goes on behind the scenes, hear my embarrassing stories, or just get to know me a little better, this is the episode you’ve been waiting for.  TOPICS WE COVER IN THIS E...

How to Combat Sexism and Racism Through Copywriting with Feminist Copywriter Kelly Diels 07.02.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business There are words in our everyday vocabulary that are exclusionary that we don't even know about. In this episode, Kelly is highlighting some of those words, showing you how they are problematic, and...

How to Delegate PR Outreach to Assistants/Interns with Marketing Communications Specialist Emi Hockett 31.01.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we’re going through how to find and work with an assistant or intern so that they can do outreach for you while still getting press success. Emi is sharing her best advice on making conn...

How to Grow Your eCommerce Product to 6 Figures with Product Expert Kerrie Fitzgerald 24.01.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Our special guest, Kerrie Fitzgerald, is teaching you things like how to collaborate with influencers without paying them, leverage your email list, and create customer superfans. Trust me, this informat...

3 Things to Give Up In Order to Get PR for Your Small Business 17.01.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I am sharing the top three things that I hear all the time from founders that are preventing them from securing media features. TOPICS WE COVER IN THIS EPISODE:  Common limiting beliefs...

How to Manage Time Like a 7-Figure Entrepreneur and Make More While Working Less with Business Coach Rick Mulready 10.01.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This is a really important conversation for any entrepreneur to hear - it doesn’t matter if your business is brand new or if it has been around for years. The topics of mindset, control, delegation, dive...

White Privilege and Gender Gap in Startup Funding with IFundWomen CEO Karen Cahn 03.01.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode we discuss why hiring a coach to guide you through fundraising is crucial, the challenges that women of color have in the funding landscape, and the clear steps that you need to take to g...

How to Grow Your Business With Short, Viral Videos That Convert with TikTok and Instagram Video Expert Spiffy Darko 27.12.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business My guest, Spiffy Darko, is joining me in this episode to talk about how you can grow your business with short, viral videos on TikTok and Instagram. TOPICS WE COVER IN THIS EPISODE:  What NOT to do when...

Biggest Mistakes I Made in 2021, and How You Can Avoid Them 20.12.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I am doing just that. I am breaking down how my year has gone, and I’m getting really vulnerable with you to share the biggest lessons and mistakes that I made this year. TOPICS WE COVER...

How to Use HARO to Find Journalists and Get Media Features for Free 13.12.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Tune in to learn how to maximize your success with this baseline tool, how many emails you can expect to receive per day with HARO, why domain authority is important, tips for understanding what is subje...

How to Find Your Million Dollar Pitch With Shark Tank Contestant and Elevator Pitch Champion Precious L. Williams 06.12.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we’re welcoming Precious Williams to the podcast to teach you the secrets to a million-dollar elevator pitch. She’s covering everything from rejection to confidence-building to crafting...

How to get into the Wall Street Journal and Top Tech Publications with Business Journalist Suman Bhattacharyya 29.11.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business We are covering the benefit of having a pre-existing relationship with a journalist, what makes a good pitch and story, why you shouldn’t be using buzzwords, whether or not media kits are necessary and s...

How to Rank on #1 on Google Search Results and Get More Customers Using YouTube w/ Jamar Diggs 22.11.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you have been thinking about starting your own YouTube channel or up-leveling your strategy on your existing YouTube channel, this is the episode for you. Tune in and take notes because Jamar is shari...

How to Stop Chasing Followers and Build a Loyal Following with Top Podcaster Espree Devora 15.11.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This episode offers some incredible mindset shifts that I know you will benefit from. I felt so inspired and motivated after this conversation with Espree, so I know you will feel the same way while list...

5 Things to STOP DOING NOW You Want to Get PR for your Small Business 08.11.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I am walking you through 5 things that you need to stop doing now if you want to get featured in the media. Topic We Covered In This Episode:  Make sure that your subject line is specifi...

How to Deal with Haters and Negative Comments with Confidence Coach + Social Media Influencer Amir Yass 01.11.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business We are getting into all things confidence, dealing with the haters, tips for showing up on Instagram and TikTok and so much more. TOPICS WE COVER IN THIS EPISODE:  The power that comedy has when it comes...

How to Get Over Imposter Syndrome and Pitch Confidently with Golf Educator and Brand Ambassador Dr. Greta Anderson 25.10.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Dr. Greta Anderson is joining me in this episode to talk about how to get over imposter syndrome and pitch confidently. She has firsthand experience with this, so she is sharing her best tips and advice...

How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 writer Margaux Lushing 18.10.2021

Show notes available at www.gloriachoupr.com/1 Do you ever wonder how you can get your business featured in a gift guide or product guide? My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it! Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (includ...

This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free 18.10.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I am giving you the details of my CPR Pitching Method™ . C stands for credibility, P stands for point of view, and R stands for relevance. This is the exact framework that I created from...

How to Get Featured on 10+ Media Publications even if you're NOT launched or profitable yet 18.10.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you are a small business owner who is ready to start hacking your own PR, this is the episode for you. TOPICS WE COVER IN THIS EPISODE:  What humility of a founder looks like The mindset shift that ne...

How to Get Onto Any Podcast Even if No One Knows Who You Are 18.10.2021

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Have you ever wondered how you can get onto a podcast? I bet you have! There are so many benefits to it, why wouldn't you? In this episode, I am teaching you the step-by-step method that you can tak...

Welcome to Small Business PR with Gloria Chou 28.09.2021

Small Business PR is the #1 place for small but mighty business owners who are ready to go from unknown to being SEEN, HEARD, and VALUED without ever paying for ads or agencies. By sharing the latest PR and visibility strategies and helping you overcome your biggest mindset blocks, this podcast will be your new go-to source of inspiration so you can finally go BIGGER with your message and make the...

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