Small Business PR

In this episode of the Small Business PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success. From SEO and pricing to AI tools and post-purchase wow moments, Dylan shares actionable tips that product-based founders can implement right now to st...

In this episode of the Small Business PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before. If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting bo...

In this episode of the Small Business PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed. Kim has produced for Us Weekly, Netflix, and launched video units for major media outlets, but she swears by one thing: anyone can be go...

In this episode of the Small Business PR Podcast, I sit down with Kinsey Soderberg—founder of Authentic AI and host of the Authentic AI Podcast—to reveal how small business owners can create and train their own AI assistant to sound exactly like their brand voice. If you’ve ever wondered how to use AI for content creation, social media, or email marketing—but felt overwhelmed by prompts or disappo...

In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content. You’ll learn how Gloria’s radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed n...

In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn’t working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more. If you’ve ever felt like your pitches are getting ignored, you’re stuck in the PR friend zone, or you’re not sure how to create timely angles that actually get opened—this episode is you...

Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing. Whethe...

In this powerful episode of the Small Business PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim —a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides. Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria’s PR Starter Pack—and landed nationa...

Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR Podcast, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves. Whether you're a founder, solopreneur, or creative struggling...

In this powerful episode of Small Business PR with Gloria Chou, we’re joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essence —the Haitian beauty brand seen on Shark Tank and now sold at Sephora, Ulta, Whole Foods, Amazon, and more. From a personal hair loss crisis to building a $50M clean beauty brand, Yve-Car shares the raw, real story of how she stayed true to her roots,...

Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong. In this episode of Small Business PR Podcast, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on Instagram in 2025—and what...

Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent. You’ll discover the 3 C’s of cold pitching—Consideration, Compliment, and Confidence—an...

Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales. In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers act...

In this no-fluff, straight-talking episode of Small Business PR Podcast, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face: “Should I hire a marketing or ads agency—or do it myself?” With over 10 years of experience, millions spent on ads, and hundreds of...

Want your product featured in Mother’s Day gift guides but don’t know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success st...

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you’re a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build...

Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don’t miss this episode—discover how strategic PR can fuel your email marketing success! How to Build Mu...

Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, market...

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert t...

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts...

Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline...

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sa...

I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try...

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business. Here’s Must-Know Truths to Boost Sales and Scale Yo...

The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don’t mi...