Small Business PR

What happens when AI makes it easier than ever to start a business… but harder than ever to build trust? In this episode of Small Business PR , Gloria sits down with 7 figure e-commerce founder and Online Store Success podcast host Jodie Minto to talk about what’s actually working for product brands in 2026 — from AI generated content and influencer marketing to trust, messaging, customer connecti...

You’ve probably heard it before: “Make it go viral.” “Jump on trends.” “Say more. Add more. Do more.” But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business , that advice can actually work against you. After sitting down with a beauty editor who’s worked inside Allure, Glamour, and Well+Good… the truth is a lot simpler (and honestly, a little uncomfort...

You’ve heard the advice.   Be everywhere. Say yes. Do more. I followed it… until I didn’t. In Part 2 , I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned . Because the truth is:   your problem isn’t a lack of information. It’s a lack of clarity on what success actually looks like for you ....

Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right? You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by.  And yet… something feels off. In this episode, I’m sharing the popular business advice I consciously chose to reject —and why walking away from it actually helped me build a more aligned, s...

Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI? In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini, and Perplexity AI are now driving how customers decide what to buy . If your brand isn’t showing up in AI recommendations, you’re missing one of the...

Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility. In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up. From seasonal holidays and graduations to travel, wellness,...

In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront. While many small business owners are still focused on social media, blogs, or SEO, Gloria explains how AI tools like ChatGPT and Perplexity actually decide which brands to recommend—and why most businesses are invisible to buyers as a result...

In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork. While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business. What Makes This Different ✔️ Not just writing—AI that comp...

Want your product featured in Mother’s Day gift guides ? In this episode of the Small Business PR Podcast , Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities. Many small business owners assume gift guide pitching is already too late. But digita...

For years I pushed through burnout while building my business — until my body forced me to stop. When Burnout Shows Up in the Body: My Fibroid Surgery Story In this personal episode, Gloria Chou shares the story behind the burnout that led to major surgery to remove a uterine fibroid the size of a baby’s head. But this conversation isn’t really about surgery. It’s about how burnout and chronic str...

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman’s Day and regular contributor to the Today Show. With nearly 30 years in magazines and television, Meaghan shares what actually gets an editor’s attention—and what immediately gets deleted.  While...

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn’t dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year.  The biggest...

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—makes a bold case for why this year could be the most important visibility year small businesses have seen in a decade. While founders are navigating rising costs, shrinking organic reach, and algorithm fatigue, Gloria explains why the shift to AI-powered discovery is quietly c...

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn't dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year.  The big...

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, sets aside marketing tactics and growth strategies to name a reality many founders are confronting but rarely articulate: it no longer feels possible—or ethical—to operate as if it’s business as usual. This episode is a direct response to the collective heaviness of runn...

Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made decisions around visibility, boundaries, and growth. This year, my word is Owning It . And that shift helped me realize something important: freedom isn’t just about having more time or flexibility — it’s about having the confidence to take up space a...

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks from conventional marketing advice to name what many founders are afraid to say out loud: the systems we were taught to trust no longer work. This episode reflects a collective reckoning in business and culture at the beginning of a new year marked by instability,...

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered solo conversation about values, visibility, and what it really means to show up unapologetically in business. Recorded in January 2025, this episode reflects a moment of profound political, cultural, and societal change—and the impact it...

In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong. Gloria has writt...

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a discussion about PR and visibility opens into a powerful exploration of generational trauma, values-led business, and what it really means to take up...

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by freelance journalist Joni Sweet, whose work has appeared in National Geographic, TIME, Forbes, and more, to explain how gift guides really work and how found...

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next year. Instead of guessing what’s working (or ignoring what isn’t), this episode walks you through a simple framework for reviewing your marketing, op...

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify. Kurt has helped brands scale from five to eight figures, and today, he’s pulling back the curtain on the real mistakes most...

In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strategist Sarah Ashman, who has worked with Nike, Estee Lauder, and Madonna, to unpack what it really means to show up in alignment, radiate your values, and let...

In this episode of the Small Business PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don’t give you the long-term authority, SEO, or credibi...