Small Business Marketing - Then and Now

Our latest episode of Small Business Marketing – Then & Now, features Brandon Gano of Twisted Ink, a successful young entrepreneur with an exceptional vision for the future. Brandon is the owner of a promotional products company that has made a strong local impact during the short time they have been in business.  Brandon tells the story of how and why he launched his business, how he worked w...

For our latest episode of Small Business Marketing – Then & Now, our guest is Leif Wombwell, who, throughout his career, he leveraged innovative technology and digital solutions to establish reputable, multi-million-dollar brands that put people back in command of their vitality. He is now redefining the future of wellness with optimal aging solutions through his company Male Excel. He discuss...

Now that the pandemic has slowed, people are trying to find opportunities to travel again.  But what was business like for those who worked in the travel business when the world shut down for Covid? That is the topic of my latest podcast episode with my guest Jeff Page, a franchise owner  and travel advisor with Cruise Planners.  Jeff grew up in the hotel industry as a chef, having worked in many...

My guest for our latest episode of Small Business Marketing – Then & Now is David Chudyk, a financial planner who has been helping clients to build wealth since 2005.  David believes that it is his duty to shepherd his clients by empowering them to make the best possible financial decisions for the reasons that are important to them. By developing plans and strategies for business owners and i...

I have an amazing guest for Episode 60, one who really opened up about some of the real challenges of business ownership. Bea Vargas is an elite hair-stylist with 19 years of experience and the owner/founder of Bellísima Salon. She trained in New York and Los Angeles, becoming a regional educator for Wella, receiving national artistry recognition over 35 times and being named on one of the top 3%...

Our guest for this episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 is an expert in counseling and patient coaching. Despina Varaklas is the owner of a prototype nutrition center for health management, providing nutrition consultation and case management though focusing on the principle of patient education and the WWYP approach. She is an international speaker, with degrees in nutrition, diet...

Have you ever made your hobby into your career? My latest guest has…. Jonathan Nichols made the leap from real estate enthusiast to business owner with the launch of Apogee Capital, which he and his wife founded together, to provide real estate investment opportunities in the multifamily asset class for investors looking for better returns than what they can achieve in their traditional 401k or IR...

All I Need to Know I Learned in Kindergarten. How often have you thought about that statement, or taken the time to think about the fundamentals that you learned in elementary school? There is so much that kids learn during these critical stages in their life and, at times, they are not able to fully absorb the key aspects of the lessons.  This is where great teachers and tutors can be of great as...

Do you have a high school student who is trying to figure out what college to attend?  Do you have kids in college and remember how stressful and challenging that experience was?  Well my guests definitely understand what parents, and their students, are going through and they are able to help create the plan to make this period as easy and successful as possible. My guests are Janice and Alan Cai...

Have you ever thought of writing a book?  Do you have a story inside of you that you want to get down on paper? Have you tried to write a book, and found it a little challenging?  Perhaps having the right person to guide you through the process is what you need. Which is why I am excited to have Liesel Hill as my guest for this episode.  She is owner of The Prolific Author, a USA Today Best-Sellin...

How well are you insured? How afraid are you to find out or ask any questions about it? My next guest is quite familiar with the fears people have about discussing insurance and how little they understand about the coverage they do and don’t have. Kate Spilsbury has built a career, and now a business by making the often complicated stuff, “simple” and stress free.   Kate is the founder of Mere Ben...

Some small businesses do not understand how important it is to have someone experienced in  Human Resources addressing the needs of their company until they have made a significant error or have a challenging employee situation.  But the Wonderful Wizard of HR understands. My guest is Teresa Kiyawasew and she shares her experience working in Human Resources in the corporate world and her story of...

My latest guest is definitely on the move.  He is Tarek Hossain of Double Space Moving and Storage in Toronto, Canada, on-demand moving and storage service that prides themselves on their transparent pricing and easy process. Tarek shares how he launched his moving company and the different ways he has marketed and scaled the business and grown it to be a leader in their local market.  He goes in-...

My guest for this latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 is Aaron Michaels, owner of Culinary Convenience, a privately-owned chef and foodservice-equipment supply company based out of Fort Lauderdale, Florida.   Founded in 2002, Culinary Convenience was originally conceptualized as a mobile toy store for chefs.  Recognizing needs that were going unmet in an incredibly dynamic...

Very excited to share Episode Fifty of Small Business Marketing - Then & Now and even more excited to present my special guest.  Jackie Ulmer is a Network Marketing Business Trainer who has a huge passion is helping women (and men) get out of being “stuck” and get into having more of what it is they really want. She works primarily with Network Marketing and Direct Sales professionals, who hir...

For our latest episode, our guest, Natasha Velez, shares her knowledge of the government contract sphere and the companies that bid on contracts to help serve our country. Natasha is an industry expert with over 10 years of DCAA accounting and compliance.  Her managed business services company uses that extensive experience with government contract accounting to connect her clients with the soluti...

"Be good to your skin. You'll wear it every day for the rest of your life."    - Renee Rouleau. Caring for your skin similar to caring for your business.  Success does not just just happen.  You need to have a strategy that you are able to implement and incorporate daily routines that can generate success.  You need to monitor these routines to make sure they continue to be benefici...

One of life's challenges is the aches and pains that come with activity, accident and just growing older.  My guest for this 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 episode is Ani Papazyan, a pain specialist who helps her patients take control of their health, enables them to live pain-free, and achieve their health goals. In our conversation, we discuss her journey as a professional athlet...

My guest for the newest 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 episode is Tina Baxter who is a legal nurse consultant.  In her business, she helps attorneys and agencies organize, decipher, and analyze medical records with an understanding of current clinical practices and standards of care.  She also serves as an expert witness for their medical malpractice or product liability cases The main...

I’m so excited to share my guest for this podcast. He is Michael Ungar and he has helped people in many different ways to write his career. First, as a congregational rabbi and now working individually with seniors, providing them  with the fitness guidance guidance they need. He shares an interesting story about his journey from the pulpit to the gym floor to a thriving online fitness business. ...

In this episode, we tackle the stranglehold that doctors have on the way people address their concerns about their health and a business that on a mission to dismantle the status quo of the sickness industry.  Eva Vennari is the founder and CEO of The Elevate Institute, a cutting-edge health practitioner firm specializing in empowering driven professionals to take charge of their body and their he...

Keeping a proper set of books is a must for all business operations.  My guest for this episode is Jennifer Harmon and she provides virtual bookkeeping services for small businesses. She keeps them on track, providing a service that is imperative to the success of the business and can to so for businesses around the country. Bookkeepers organize the books, so that business owners can make the corr...

Today's guest is a storyteller...and the best kind.  He is a storyteller that makes your company money. And he does this through writing incredible case studies.  Geoff Strauss, from Just Case Studies, is a content writer who focuses on staring targeted success stories for companies to use as a sales tool.  In sharing the growth that another client has experienced form your services, it makes...

For our latest episode, I interview Jason Paris, a personal injury attorney from New York who is himself a small business owner,  He has launched three separate law firms and developed marketing strategies for each of them to develop strong SEO and the means for individuals to seek his firms out for legal representation. He tells the story of the challenges of creating a brand in the biggest marke...

For our 40th episode, I had the pleasure of speaking with Hannah Schindler, a business owner who started on this journey with her husband, but had to take on a male dominated industry and the big home improvement stores alone after his death.  She tells us how they launched into a multi media advertising campaign as they opened there doors and how their jingle helped define them and drive customer...