Small Business Marketing - Then and Now

Our latest episode features Mark Blocker, an entrepreneur and philanthropist.  Mark began with an entry level position and a dream.  He built that into a successful sports apparel business that also sponsors athletes and formed his own charitable foundation that addresses those struggling with their mental health. Mark shares his journey to get exposure for his brand, the ups and downs of being an...

Content is king, but having the right person to create that content can help your company (or more specifically law firm) receive the organic reach and response that you are seeking and needing as part of your marketing mix. Annette Choti is my guest for this episode and she shares her story of how she launched out on her own to provide copywriting for law firms to help them navigate the algorithm...

It is great when you learn about someone figuring out a simpler way to accomplish a goal. With my guest Kathleen Celmins, it was developing a digital sales funnel to replace her need to cold call.  She created an incredibly successful system that exceeded all sales expectations and eventually launched her into the world of business owner, marketer and educator. She now helps purpose-driven busines...

My conversation with Salina Yeung, a former LinkedIn manager, was an eye opening roadmap to conquering the platforms algorithm and getting your content noticed.  As the CEO of a company that trains individuals and companies how to market themselves on LinkedIn, Salina shares her business ownership journey and confirms her expertise while sharing tips and tricks to make your profile stand out on th...

On this episode, I speak with Oxana Romanyuk, who is changing the game of virtual assistants at Remote Rockstars of which she is the founder and CEO.  Remote Rockstars does not only provide expert virtual executive assistant services to individuals, entrepreneurs, and small to medium-sized companies nationwide, but they have expanded into producing podcasts and creating back office support teams. ...

Our episode features Darrell Evans,  a serial entrepreneur, investor, and co-founder of Yokel Local Internet Marketing. He and his team have helped entrepreneurs and companies to generate over $300M in revenue online since 2011.   Darrell shares with us his journey in marketing his businesses and the tools he learned at the earliest stages of email marketing that has benefited his companies and hi...

Todays episode is a story of how Covid has effected the marketing agency world.  Rob Simone was a man without an agency when his decided to close in 2020.  He found himself with clients needing his services and employees panicked about their futures.  He stepped into action and founded  Summer Friday , which broke from the traditional agency culture by prioritizing the input and wellbeing of their...

For today' episode, we have Neeld Wilson, an award winning geologist who shares with us the adventures and challenges of bidding for government contracts.  His company, better known as G.E.A.R., is a is a certified Service Disabled Veteran Owned Small Business that provides Geological, Environmental, Geotechnical, and Engineering services to a diverse range of private, state, and federal gove...

Our newest episode is about organization, in your life and in your home.  Tracy Hoth is a professional organizer and, for over a decade, she has helped women in their homes and offices showing them  how it is possible to become the organized person they’ve always dreamt of being.   She is also a life coach and shares with us how she shows women  why they disorganized, stuck and overwhelmed and exa...

For Episode 30, we have as our guest Cynthia Zenti, a salesperson and trainer extraordinaire. She works with organizations and entrepreneurs helping them growth revenue and profitability using inclusive and equitable sales skills and strategies. She has over 40 years of multi industry and sales channel experience, and cumulative sales of over $750 million!!! She even starting selling when she was...

This episode we will be discussing how to guest your way to podcast success with podcast connector, Phil Pelucha.  Phil is really incredible and an extremely accomplished expert on the subject of using strategic alliances to exponentially grow your business by six, seven or eight figures. He is well known for building global empires from home while rarely putting on pants.  He is also: ·      Rank...

Joining us today on Small Business Marketing – Then & Now is Samit Patel, who runs an agency that helps businesses bring products to the market using sales channels like Kickstarter, Indiegogo, Crowdcube, Seedrs, and Amazon to deliver huge sales volumes for new products.    He discusses his proven system called 'TLFES' which has delivered over $43 million in multiple different indust...

In my newest episode, we will discuss the enduring power of email. My guest is Lydia Sugarman, the CEO at Venntive.com where they work with small and medium sized business owners to consolidate their marketing, sales, and operations apps to better understand their prospects, customers, as well as their internal teams.    Venntive is the industry-leading Revenue Operations (RevOps) platform, integr...

Our latest episode is about social media influencers and how they can play a positive, and sometimes negative, role in a marketing campaign. Gordon Glenister is a influencer expert and works with his clients to help them become better leaders in the world of influencer marketing and running better membership organizations.  His guidance is  vital to the success of these campaigns, so much so that...

We have made it to Episode 25!  Our guest for this episode is Deyan Georgiev, a Forbes 30 under 30, and the Co-Founder and CEO of Nitropack, the all-in-one performance optimization service that is powering over 50,000 websites per day, providing lightning-fast load times and great PageSpeed scores. He is a sought-after expert and founder of Biomyc, which offers sustainable packaging alternatives f...

This latest episode is a discussion of the planning and evolution of an agency.  Paul Bigham is an advertising industry veteran and he shares with us the experiences as he developed his agency including the successes and growing pains.  He discusses how he is now  taking the lessons he has learned throughout his career and now creating programs to share this wisdom with other people, specifically...

Our conversation in this episode focuses on a product launch by an entrepreneur who has been mastering businesses for over 25 years in the digital media, marketing, technology content and publishing industries.  Peter Bowman is the CEO at Chiller Body, an innovative brand and product line in the personal cooling space. Please enjoy our discussion about his product journey as he approaches the offi...

Today we continue with our conversation on SEO as we speak with Andrew Cabasso, the co-founder at Postaga, a new all-in-one platform for link building and email outreach. They were just featured on Product Hunt where they were the #1 product of the day.    We discuss the process in which Postaga assist their clients growth and automation and very interesting way the company was developed and launc...

This episode is amazing.  I interviewed Marshall Adler, a local SEO expert who has mastered the 3 primary factors to achieving Page 1 Google search results:    He is known as “the Google Guy” because he stays ahead of the trends which allows his clients to stay ahead of your competition.  He assists them in getting found, being liked and earning their prospects trust allowing them to carve out mor...

My guest for Episode 20 is Rielle Jones, the owner of Rielle Events of Michigan.  She is an exceptional event specialist who has planned innovative corporate events for Fortune 100 companies and raised philanthropic giving by 500% and participant engagement by 480% for clients which include Kellogg Foundation, Pat Tillman Foundation, Soulardarity, Child Development Association and the Detroit Chin...

I am so excited to have Lisa Zawrotny as my guest for this episode.  She is the founder of Positively Productive Systems and the host of the Positively Living Podcast. As a Holistic Productivity Coach she helps overwhelmed multi-passionate entrepreneurs optimize their life and business and teaches them to do less, live more and breathe easier. We discuss the marketing evolution of her business and...

 For this episode, I had the opportunity to speak with a digital marketing ninja!  Charles  helps brands tell their story in creative ways online.  This includes finding the colors, logos and design best fits their unique identity, and producing high-quality content-rich websites that meet their objectives.    He owns a boutique web design agency that specializes in serving nonprofits and small to...

My latest episode features small business owner Janis Isaman.  Janis provides customized, individualized movement and nutrition coaching.  Her unique "discipline-agnostic" approach has helped hundreds of people navigate their body issues through education and movement techniques to full body sustainability. As always, this podcast is brought to you by Profit Master Business Solutions, im...

Have you dieted for what feels like your whole life? But failed to remain at the weight you desired and worked so hard to reach?    Well guess what? That's because dieting does not work long term for almost 100% of women, and they just keep putting on weight.    But no longer! Carol May, the Disruptive Health Coach is my guest for this episode, where we discuss her personal journey which led...

This episode is an amazing conversation I had with Brian Winch,  who has been involved in all aspects of the parking lot litter cleaning business since 1981. He is also the author of Cleanlots, an operations manual that details how to start and operate a successful parking lot litter removal business. He truly found a wonderful business opportunity right at his feet and has developed it into somet...