Small Business Marketing - Then and Now

There is a sense of security from having a roof over your head.   And that grows with having a great roofing company to make sure your roof is constructed and installed properly.  Our latest guest on 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 has launched not one, but two successful roofing businesses in Texas.  Dale Davis of Davis Roofing Solutions LLC is on a mission is to provide the absolute be...

Being a business owner is hard....but life can he harder. Our latest episode is a redemption story.  Michael Anderson, the owner of Perfection in Paint in Jacksonville, Florida, shares the challenges of his journey as a business owner, from taking over his family's business to his personal battles with drugs and his redemption through his current success. He shares the multiple channels he ha...

Exercise is a large part of many people’s lives.  They work to find ways to keep it as part of their schedules.  But what if you were to do it over Zoom?  Would that make it easier?  Our latest guest is Anne McCranie of Fluid Movement and Massage, a licensed massage therapist and certified personal trainer, and she has helped busy professionals reduce stress and chronic pain, and build strength an...

Students should have all the tools they need to succeed. While that is the expectation in the classroom, there are times where the student needs additional tools to thrive…and that is where tutoring comes in. Our guest is Lindsey Wander of WorldWise Tutoring, a full-service tutoring company that offers in-person services in Chicago, Dallas, Fort Worth, Houston, Austin, and San Antonio, as well as...

Are you CBD Curious?  So many out there are.  Whether you have already experienced cannabis or want to learn more now that there are legal options, there are many questions about CBD and how it may specifically help you. There are 2 main issues for consumers. CBD is everywhere but not all CBD is made equal and not all people know how to use plant medicine properly. That's where our guest Amy...

Sow a Seed - Reap a Harvest This is a concept that our latest guest lives by.   For many years, Mark Miller, wanted to create a way to help as many people as possible to give to the charities and causes that they found to be worthy, while also being able to optimally support their families and their financial goals. He started UA Legacy Grants to help impoverished individuals receive financial ass...

Sometimes the right solution is just under your feet. Especially when you have the answer for damaged grass on golf courses, baseball fields and people's front yards. Our guest on this episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 is Jeff Stahman, a  Horticultural Science expert who took his knowledge and experience managing and manicuring  golf courses and launched TurfMend, a profess...

A mind is a terrible thing to waste…..   So, how clear is your mind?   Everything is connected.  Mentally, emotionally, physically.  With each, your brain plays a role on how it all effects your body.  How great would it be if you can optimize yourself and reprogram yourself with good content?     Discussing this personal reboot with us in this latest episode of Small Business Marketing – Then &am...

Hosting this podcast I have the opportunity to speak to some incredible business owners as they share their marketing journeys. What makes my latest guest stand out is not only how her business developed from some of the changes she made in her life and the relationships that she nurtured along the way, but also that I have personally known for over 30 years and witnessed the earlier chapters of h...

Having strong communication skills is incredibly important.  In life, in business in every relationship.  You need to develop the right skills to be able to share your thoughts clearly and also to respond appropriately to what has been said to you.   Our latest guest on 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰, is on a mission to teach high school and college aged students how to be better prepar...

Amazing is the summary of this conversation…..   Bringing energy, bringing excitement, bringing joy can be contagious.   People are attracted to those that are positive and want to draw out that positivity in others.   Our latest guest brings the energy, and the excitement and the joy and so much more……   Lyn-Dee Eldridge is known to all who interact with her as Woobie and she is the Chief Happine...

What’s in a name?   Well when it comes to a business, it can be everything.  It could also be incredibly challenging when you have picked a name and that URL is not available.   So what do you do?   Panic?  Start over?   Well some business owners contact a domain broker.   Our guest for this episode of Small Business Marketing – Then & Now is Brian Harbin, whose company, Grit,org, is first and...

The journey of entrepreneurship is not for the faint hearted.  It can bring you incredible rewards, but also its share of challenges.  But when you create that perfect item, the one that people have a true need for, then it becomes a worthwhile journey.   Our latest guest on Small Business Marketing – Then & Now, is Donna Cooper, the president of Coopergirl Productions who launched Tubular Tra...

Throughout life, it is extremely important to continue to learn. Education is at the heart of all aspects of life and business and making sure you are learning at your highest capacity and what you are learning is providing you with the strongest classroom experience can bring you growth and incredible value.   Our guest for this latest episode of Small Business Marketing – Then & Now, is Dr....

Chim chiminey, chim chiminey, chim chim cher-ee  A sweep is as lucky as lucky can be  Chim chiminey, chim chiminey, chim chim cher-oo  Good luck will rub off when I shakes 'ands with you   That’s what comes to mind when you think about people who work on chimney’s…..Burt dancing on the roof on London.  However, there are successful chimney companies that have effectively built a business that...

Have you ever had a dream about going into battle but you do not bring a weapon?  That’s how people feel if they have a legal issue and they do not have a good attorney by their side.   Well my guest for this episode of Small Business Marketing – Then & Now is a great attorney.  Carlos Ivanor, of the Ivanor Law Firm in Orlando, Florida, is the managing partner of a multi practice law firm that...

For the latest episode of Small Business Marketing – Then & Now, our conversation is about the pool business and the growth that some owners experienced during the initial stages of Covid.   Cohl Workman is the owner of Thunderbird Pools and Spas, an award-winning custom pool builder, designing gorgeous pools and spas for families just like yours in the greater Phoenix area. He shares with us...

Once January comes around, it’s not just the new year, its Tax Season!  Bookkeepers, accountants, CPA’s and tax preparation providers hunker down, get focused and put their full attention to their clients for the next quarter plus.   I am so excited to share this latest episode of Small Business Marketing – Then & Now with my guest Katherine Grooms of Accounting & Tax Solutions LLC.  Kathe...

Planning an event is a job in itself.  Many specific details, from the invitations to the giveaway items, and the entire event itself.  And there are exceptional individuals to help provide you with the incredible event that will create memories for a lifetime. I am fortunate to have two as my guests for the latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰. Gabrielle Garcia & Sandy...

There are many ways to address and rechannel grief. Our guest for our 70th episode of Small Business Marketing Then & Now has used yoga as a tool to process grief for both herself and her clients.   Page Park is a business owner who has taken her passion for teaching and has developed Tulsi Rose Yoga, to help those who are grieving.  Through grief yoga, her clients have a physical outlet for a...

Networking is a skill that can be learned, but the true experts are born with that ability to meet new people and bring them into your community.   Wendy Caverly, our guest for our latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰, is a networking expert.  She shares a tremendous about of information and effective strategies to network for building your network and for developing the rig...

Every small business needs a website.  Not just a website, but one that speaks for your business.  It is the first impression you are making that you are able to provide information about yourself.  But its main focus should be to speak about the concerns and questions that your prospect has and not primarily focused on yourself and your accomplishments.   In our latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌...

Sometimes the best business plan is to find the best person to help guide you through the challenges you are facing.   Which is why I am so excited about my guest for this latest episode of Small Business Marketing – Then & Now.   Lindsey Anderson is an online marketing expert specializing in helping coaches build and monetize their online businesses.  She is the founder and CEO of The Build A...

Does your company have legal representation? Having the right legal representation can help start up businesses with the contracts and leases they need to address before launching and guide active businesses to make smart business decisions regarding the many legal questions and situations that they may come across. My guest for the latest Small Business Marketing – Then & Now episode is Matth...

Content marketing is an extremely important part of a company's marketing mix.  It can also be a challenge to those that do not have the skilled writers they need to create effective copy, articles, e-books and white pages to get  your message across.  And thats why copywriters were created. Our guest for this episode is Diane Faulker, a talented writer who has built a business around her wri...