Small Business Made Simple Podcast

It's Awards Season! Applying for Awards should 100% be part of your marketing strategy – and there's no time like now to be thinking about putting yourself or your business in for some great awards – local, national and international.  This podcast episode is all about how to leverage your win or the fact that you are a finalist in an award – because if you go to the effort of filling out the appl...

Podcasting is a fabulous way of creating a community and becoming the expert in your field.  But so is being a guest on a podcast.  If you've ever thought about going onto someone's podcast but not sure how to pitch yourself, then today this episode is 100% for you!  Listen up and learn all the secret on how to pitch to get on someone else's podcast! Great episode.  Listen in. You can find the sho...

With Tax Time coming up shortly, it's time to start thinking about your finances.  But it's not the only time we should be thinking about them!  Every time we make a business decision based on finances, we should be comfortable with the validity of them – but are we?  Lack of money management sees so many small businesses go under.  So when my guest this week Troy Brown asked to come on and tell u...

Does your business have a lead magnet?  Or do you need another one or create your first one! A legal magnet is a great tool to have in your business to create leads (quality leads), set up your expertise and give enormous free value to any prospect. So listen in to find out how to create a lead magnet that converts, on episode 194. You can find the show notes at www.socialmediaandmarketing.com.au/...

What legal documents do you need, as a small business owner, to safely and efficiently run your business?  Not sure?  My guest this week, Tracey Mylecharane from TM Solicitor is giving us her wisdom and knowledge to answer that exact question.  There are 3 very important documents we all need, whether we are in a service-based business or a retail-based business, so listen in to find out what they...

How do you deal with your prospect's objections to buying your products or services?  Know the "I would love to purchase BUT"!  Yep, it is literally called the YES, BUT questions, and we need to make sure we are dealing with them to help the sales process be smoother, and easier, and ultimately you make more sales!  There's questions to be answered and a challenge to be had, should you be game eno...

I could chat with copywriters all day.  Every time we have one on the podcast, there's GOLD to be had!  So today we welcome Nadine Nethery from Can Do Content.  Nadine has a super cool way for us to be thinking about copywriting and it's got nothing to do with writing (kid you not!) and the one question we need to answer in our content writing. It's SO GOOD! You can find the show notes at www.soci...

Sticky Marketing!  What is sticky marketing, and how do you get sticky marketing?  And frankly, why would you want your marketing to be sticky in the first place!?!?  All answered on episode 190 of the Small Business Made Simple Podcast with host Jenn Donovan, Marketing Business Coach.  It's SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/190 Take a listen to episode 190...

Have you wondered about the ads you get shown on websites that follow you around social media and to other websites?  Ever wondered how you can get involved with affiliate marketing or how to monetise your blog?  My guest this week is Australia's Number 1 Lifestyle blogger, Joyce Watts, and she's spilling the beans and all the good stuff on affiliate marketing and monetising a blog.  It's SO GOOD!...

Want to know the Number 1 reason why your social media isn't working right now?  Of course, you do!  It's 100% not what you think, and it is 100% fixable.  You've got this. You just need to recognise where it's all going wrong. Great episode to tune into.  You can find the show notes at www.socialmediaandmarketing.com.au/188 Take a listen to episode 188 and hear the GOLD! WANT IDEAS ON WHAT TO POS...

Guess What?  Your business IS NOT different!  Whether you are in retail, services, charity, accounting, or Meta – doesn't matter, your business isn't different.  And here's why!  Every business needs customers, sales, repeat customers and repeat sales.  Yes?  Tune into this week's episode and hear why your business isn't different and what you can do about that to still be successful or more succe...

Health and our Business and if we ARE our business, then health!  My guest this week is Ines Schubi and is talking to us about shifting our mindset around health by doing 1 little experiment a day/week or month to help us be healthier but also better business people. Great episode to listen into and think about YOU! You can find the show notes at www.socialmediaandmarketing.com.au/186 Take a liste...

Human to Human marketing – H2H Marketing – what is it and how can you do more of it in your business (and why should you?).  All great questions answered on this week's podcast 11 Ways to be More Human in your Business. Great episode to listen into and get your marketing on! You can find the show notes at www.socialmediaandmarketing.com.au/185 Take a listen to episode 185 and hear the GOLD! WANT I...

Sales pages!  What's the science behind creating a sales page that converts into … sales!?!  Well, my guest today is going to tell us the formula.  Kate Toon knows a thing or two about creating a converting sales page and she's here to share all her tips with you! Great episode to listen into and get your marketing on! You can find the show notes at www.socialmediaandmarketing.com.au/18 4 Take a l...

We are almost ¼ of the way through 2022 and yes that's bat crap crazy but true!  So what are the marketing predictions for 2022?  How are they different from 2021?  Or are they even different?  What's working right now?  All these questions and more, answered on ep 183! Great episode to listen into and get your marketing on! You can find the show notes at www.socialmediaandmarketing.com.au/183 Tak...

Ai – Artificial Intelligence – sounds so futuristic and so scary but the reality is, as my guest today puts it, it's already here.  You are already using it.  Listen to today's episode with Suzette from ReKnow as she explains Ai to us small business owners and tells us ways it can help make us better at business and build better brands. Great episode to listen into.  You can find the show notes at...

5 Ways to Fail in Business!  Seems odd to be talking about failing, but the reality is sometimes we are 100% doing activites and making choices that will help us fail.  So instead of saying 5 Ways to Succeed, I'm turning the tables and telling you what you are doing that will contribute to your failure or really just give you a nudge to stop doing them (myself included as I explain on the podcast!...

Is your business still lighting you up?  Do you bounce out of bed and get excited (most mornings!) to dig into your business for the day?  If not, is it time to re-assess your business, your offerings, who you work with?  My guest today, Tori Kopki, did just that – just recently too and is on the podcast chatting about how she came to that brave decision and what it actually looks like to stop som...

Omni-Channel marketing – what is it, why do you need it and what is not being "Omni" doing to your business today?  These are the questions I am answering today and giving you, the small business owner, a nudge towards being more "Omni" (ok I know I'm making words up – but you get the gist!) Whether you're in services or retail, listen in and be inspired! Great episode to listen into.  You can fin...

E-Commerce, the ever-changing landscape of being an online retailer in 2022!  My guest this week is a Shopify Certified Partner and her wisdom when it comes to platforms, marketing, Omni channels etc in e-commerce is so worth the time to listen to!  Meet Serena from serenadotryan.com and enjoy my interview talking all things e-comm! Great episode to listen into.  You can find the show notes at www...

I'm seeing and reading lots of posts from small business owners all around the country that are doubting themselves as successful business owners of profitable businesses.  This podcast is dedicated to them.  7 quick marketing wins they can give themselves to test and measure their newfound success in 2022. Great episode to listen into.  You can find the show notes at www.socialmediaandmarketing.c...

Is your brand broken?  Broken from the inside or broken from the outside?  We will see the very best of brands and accounts we follow, but what if things are quite as they seem?  Rachel Klaver from Identify Marketing is on the podcast today sharing her story around having a broken brand. Great episode to listen into.  You can find the show notes at www.socialmediaandmarketing.com.au/176 Take a lis...

Heard people talking about Web 3.0, NFTs, Social Coin and stuff and wondering if you should sit up and take notice as a small business owner?  The answer is YES and in this episode I start to explain why.  Listen in to hear a very naïve opinion on the future of business! Great episode to listen into.  You can find the show notes at www.socialmediaandmarketing.com.au/175 Take a listen to episode 17...

This week on the podcast we are talking income streams!  How many do you have – too many, or not enough?  Are you too reliant on 1 part of your business and therefore vulnerable?  Or are you not putting enough energy into the income stream that can make your business even more successful? Great episode to listen into and start thinking about your income streams. You can find the show notes at www....

There are a few questions you need to be asking yourself at this time of the year to set yourself up for a freaking awesome and profitable (and joyful) 2022.  In this episode, I go through 13 of them.  It's a listen and write down answers podcast, but so important if you want to reach your goals in the next 12 months. Great episode to listen into.  You can find the show notes at www.socialmediaand...