Small Business Made Simple Podcast

This episode has 3 must-dos before you leave on leave or take time off before Christmas.  These 3 things are often forgotten and yet are pretty important!  The 3 are reminders for both and me! Listen in; this is important stuff! You can find the show notes at www.socialmediaandmarketing.com.au/222 Take a listen to episode 222 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBoo...

Let's take a look back at 2022, what worked and did not work and then look into the crystal ball and make some predictions for business in 2023.  I share with you what worked and what didn't in my business, to inspire you to take a look at your own journey through 2022. Listen in, this is important stuff! You can find the show notes at www.socialmediaandmarketing.com.au/221 Take a listen to episod...

What's new on LinkedIn?  Where is LinkedIn heading in 2023 and beyond?  Who should  be on LinkedIn and how do you make it work for you?  All these and many more questions answered by LinkedIn Coach Kate Merryweather. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/220 Take a listen to episode 220 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook...

How do you manage leads in your business and manage your sales process?  The old way?  Or the new way?  Not sure – well, listen to this week's episode as I examine the old way of dealing with leads in your business vs the new way of dealing with them! All this and more are discussed on this week's podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/219 Take a list...

To discount or not to discount?  That is the question! Do you know what taking 10%, 15% or 20% or more off your products and services actually does to your bottom line?  How much more you need to sell, to be in the same financial position as if you sold those products for full price? All this and more are discussed on this week's podcast. Listen in! You can find the show notes at www.socialmediaan...

Ready for a chat about the future of business?  Join Nicole BZ and me (Jenn) as we chat at length about Web 3, NFTs and 21st-century technology - what it means for you, what it means for me and what it means for small business worldwide.  Such a great conversation - tune in www.socialmediaandmarketing.com.au/217 Take a listen to episode 217 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL M...

What are your boundaries in business?  How about marketing boundaries?  Is there a limit to what you will share, do, say when it comes to content for your business? It's chat about all this and more discussed on this week's podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/216 Take a listen to episode 216 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL M...

How much energy and time do you spend thinking about HR regarding your business?  My guest this week challenges us to think more about HR – no matter our small business size.  A great chat – so worth listening into and having your mindset changed! All this and more are discussed on this week's podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/215 Take a listen t...

What content should you be creating in your business?  Content that you love to make – what's that look like?  Content that performs well?  What content is that for you?  And content that you've got time for?  Holy moly – which content is that?  All this and more discussed on this week's podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/214 Take a listen to epis...

Systems and Processes!  Whether you work solo for yourself or have a team, systems and processes can simplify your life – which is one of the things we like to chat about on the Small Business Made Simple Podcast!  My guest today, Nicole Smith from The Artisans is the expert on all things systems and processes and I am picking her brain! Join me as we discuss this and more. Listen in! You can find...

Marketing – do you just need to do more to be more profitable or do you just need to be better at it?  That's the question we are talking about today.  I have some interesting, and at times harsh, ideas but the reality is simple in my mind.  So let's chat about it – do more or just be better?! Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketin...

To blog or not to Blog – that is the question in 2022 and beyond.  Podcasting is trending, so is blogging dead?  In episode 211, we talk about blogging and the benefits and the not-so-good bits.  Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/211 Take a listen to episode 211 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL M...

How do I beat the algorithm – it's a question I hear often but my question back to you is, do you really want to beat it?  What would that even look like?  Maybe you're better off creating content for your prospects rather than algorithms?  Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/2010 Take a listen to episode 2010 and hear t...

If you're thinking of launching a new business, a product, a service, an offering or even just a newsletter for your business, then THIS is the episode you have been waiting for!  Russell Pearson is talking to us about the 7 steps to a launch strategy for your business.  This is solid GOLD!  Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/209 Take a listen to episode 2...

What do we use hashtags for?  How many do you use, and on what platforms?  All your hashtag questions are answered in one short episode! Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/208 Take a listen to episode 208 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social   READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Cha...

Our words and language shape our business, its messaging, and the people we attract.  Kath Rast, a Linguistiologist, inspires us to be more human and ensures our messages align with our work on podcast episode 207. Listen in for word fun! You can find the show notes at www.socialmediaandmarketing.com.au/207 Take a listen to episode 207 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA?...

Community Building as a marketing strategy.  Do you have a community online or offline that you lead?  Today's episode is all about the benefits of leading a community, how to build one, why you should build one and much much more. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/206 Take a listen to episode 206 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL ME...

Have you heard of the POEM Method when it comes to a digital marketing strategy?  This is what episode 205 of the podcast is all about this week.  Making sure you have some POEM in your digital life!  Find out all about POEM, how it affects you and have it can enhance your digital marketing strategy. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/205 Take a listen to...

This week's collaboration is just fantastic – well I think it is anyway!  I am collaborating with the Australian Taxation Office and we are celebrating the launch of e-Invoicing week.  E-Invoicing is a new initiative from the ATO for us small business owners and frankly it's a game changer.  Listen in to here all about it as I chat with Natascha Bowett from the Australian Taxation Office. Listen i...

Episode 203: Video on your Smart Phone!  What do you need to create great, engaging videos using your Smart Phone?  Why do more videos?  This podcast episode explores the Why when it comes to video, the tools you need, tips and tricks, and much more!  It's really about doing MORE videos as content for your marketing.  Listen in and be inspired by the simple things you can do! Listen in. You can fi...

Episode 202: Love you.  This week, we are talking personal styling with personal stylist Jane Vandermeer.  But this is no fashion chat, it's a chat with conversations around confidence, self-love, becoming your future self, and so much more.  It's a great conversation.  Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/202 Take a listen to episode 202 and hear the GOLD!...

This week, for the first time, I believe, I have TWO guests!  I am chatting to Ness and Nicky from Business Together.  It's a great chat about finances, money mindset and finding your true north in business.  It's a great conversation.  Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/201 Take a listen to episode 201 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCI...

CELEBRATING 200 EPISODES and sharing with you what I've learnt in 200 episodes of podcasting!  Plus I answer your questions too!  Celebrate with me, won't you?  If I can ask a favour, as a present to me, would you share this podcast with another small business owner?  Tell them how much you love it and they should listen in too?  A billion thanks if you would ❤ Listen in. You can find the show not...

You know the saying "Nothing Changes if Nothing Changes" – so if your business isn't growing the way you want it to or fast enough – what are you changing to change the outcome?  Doing the same thing over and over and expecting a different result is the definition of insanity, and yet, so many small business owners are doing the same thing with their marketing, day in and day out, and expecting a...

Are you paying yourself a wage from your business?  No?  Well my guest today, Amanda Thompson from Endurance Financial says it's the single most important figure to keep an eye on in your business because, without it, your business will not be as financial as it can be.  Such an interesting conversation. Great episode.  Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/1...