Small Business Big Visibility

What is marketing, really? In this video, we break down the true meaning of marketing and why it goes far beyond just running ads. If you are a small business owner, this episode will help you understand how marketing connects every part of your business. From your brand identity to your messaging, offers, and customer experience, marketing plays a critical role in keeping everything aligned and c...

What is a company, and what is a brand? In this video, we break down two of the most important business fundamentals every small business owner needs to understand. You will learn: What a company actually is in simple terms How businesses exchange goods or services for value Why a brand is more than just logos, colors, and fonts How your company’s personality, values, and communication style shape...

What is GEO and how do you rank in AI search results? In this episode, we break down how AI tools decide which businesses to recommend and what you can do to get your company mentioned instead of your competitors. Learn how AI gathers information, why having a strong website is essential, and how elements like clear messaging, FAQs, schema, and credibility signals impact your visibility in AI-driv...

What is SEO, and does your small business really need it? In this video, we explain search engine optimization in clear, practical terms so you can understand how it works and whether it makes sense for your business. You will learn how search engines organize information, why SEO exists, how search rankings evolved, and why SEO is a long term strategy instead of an instant fix. We also cover the...

Do you really need website analytics for your small business? In this episode of the Customer Winning Websites Miniseries, we unpack what website tracking actually matters, what does not, and how to avoid getting buried in data that does not help you grow. You will learn why tools like Google Analytics and Google Search Console can be useful, which website metrics are worth paying attention to, an...

If you are running paid ads but sending traffic to your homepage, you may be missing valuable opportunities to turn visitors into leads. In this video from the Customer Winning Websites miniseries, we break down why dedicated landing pages are critical for converting paid traffic into real business results. You will learn why sending ad traffic to a generic homepage often creates confusion for pot...

Should your small business use a website, a sales funnel, or a landing page? In this episode of the Customer Winning Websites Miniseries, we break down the difference between each tool and explain when each one makes the most sense. You will learn how a website serves as your business headquarters online, how a sales funnel helps move people toward a specific offer, and why some businesses need a...

Your Contact Us page might be costing you customers without you realizing it. In this episode of the Customer Winning Websites miniseries, we break down the simple but critical elements every small business should include on their Contact Us page to make it easier for potential customers to reach you. Learn why missing information like your phone number, address, hours of operation, or a simple ma...

Should small businesses list prices online? In this episode of the Customer Winning Websites Miniseries, we break down the pros and cons of putting pricing on your website and how to decide what is best for your business. You will learn when it makes sense to show exact pricing, when price ranges or starting prices may work better, and when it is smarter to leave pricing off your site altogether....

Should your small business website have an FAQ page? In this video, we break down when FAQs actually help, when they hurt, and how to use them to improve both SEO and customer flow. You will learn where FAQs belong on your website, how to choose the right questions, and why short, specific answers work better than long, vague content. The video also covers common FAQ mistakes, how FAQs can support...

A gallery page can be one of the most powerful trust building tools on your small business website. In this video from the Customer Winning Websites Miniseries, we break down why a gallery matters and how it helps potential customers feel confident choosing your business. You will learn how gallery pages showcase real results, help visitors visualize the quality of your work, and move customers fr...

If you are wondering how many service pages your website really needs, this episode will help you think it through the right way. In this video, Jason McKenzie breaks down how to decide whether your business needs one general services page, separate pages for individual services, or a more detailed structure. You will learn how to organize your website around the way customers actually think, sear...

What should you put in your website footer? In this episode of the Customer Winning Websites Miniseries, we walk through the key footer elements that help small business websites work better for real customers. You will learn why your website footer matters, what contact information to include, which legal links may be important, and how social proof and navigation links can make your site more us...

Your website header plays a bigger role than most business owners realize. In this video, we break down what makes a website header effective, what common mistakes to avoid, and how a better header can help you create a smoother customer experience. Learn why mobile design matters so much, how oversized logos and bulky sticky headers can hurt usability, and which core elements every small business...

In this episode, we sit down with business partners and friends Nick Earhart and Kyle Swanson of Infinite Success Media to talk mindset, burnout, social media and building a life that actually works. From Nick proving doctors wrong about his cerebral palsy to running a family waste removal business with his dad, to Kyle logging over a million miles as a CDL driver and raising two daughters as a si...

Your About Us page should be one of the hardest working pages on your website. In this episode of the Customer Winning Websites Miniseries, you will learn how to level up your About Us page so it actually builds trust, connects with visitors, and helps your small business win more customers. We walk through the key elements every strong About page needs, including your origin story, the real reaso...

Is your small business website quietly costing you customers instead of bringing them in? In this Customer Winning Websites miniseries episode, we walk through the 4 critical pages every local business needs plus a powerful bonus page that can instantly boost trust. You will learn: Why your homepage must guide visitors emotionally and intellectually toward becoming customers How to write an About...

Your homepage is the most visited page on your site and often the first real interaction someone has with your business. In this episode of the Successful Delegation Miniseries, we break down exactly what a local small business homepage needs so it grabs attention, builds trust, and helps visitors take the next step toward becoming customers. You will learn how to move beyond weak “Welcome to our...

In this episode of the Successful Delegation Miniseries, we break down when a one page website can actually benefit a small business. If you're just getting started, working with a tight budget, or need something simple to establish legitimacy online, a single page site can sometimes be the right fit. Learn why one page sites became popular, the limitations that often hold businesses back, and...

What if your marketing did more than sell once and actually built long term trust with your audience? In this episode of Small Business Big Visibility, Heather Remick, founder of Sales Song, shares how she uses psychology, brand voice and online challenges to help service and information based businesses grow profitably. Heather walks through her unique journey from starting in a Fortune 500 compa...

Discover the three essential jobs every small business website must accomplish to truly support your business. In this episode of the Customer Winning Websites Miniseries, we dig into why so many websites fail and what their real purpose should be. Learn how to evaluate your own website from the perspective of a potential customer, understand what information it must communicate, and identify whet...

Discover the three key indicators that signal it is time to redesign your website. In this episode of the Customer Winning Websites Miniseries, we break down how outdated technology, outdated design, and major business changes can leave your current site working against you instead of supporting your growth. Learn why small adjustments are sometimes enough and when a full rebuild is the smarter mo...

Are you being told that you absolutely must have a website for your small business, but your budget and reality say otherwise? In this first episode of the Customer Winning Websites, we walk through when a website really matters and when it might be smarter to wait. You will hear real examples, including how a brand new home inspector realized a website was not his best first investment and why bu...

Learn the three step process that ensures your delegated work actually gets done. In this episode of the Successful Delegation Miniseries, we walk through how to follow up with employees, verify real progress, and stay aware of what is happening inside your business. You will hear a real example of delegation gone wrong and the simple management habits that prevent work from slipping through the c...

Kevin Mills shares how early hustles like shoveling snow and delivering newspapers led to a 40 year career across real estate, construction, consulting and authorship. Kevin breaks down how curiosity, reading, and taking action shaped his path, and why purpose plays a central role in everything he builds. He also talks about his EmpowerX framework, the businesses he has started over the years, and...