Small Business Big Visibility

Feeling stuck, overwhelmed, or like your business is going nowhere? The missing piece might be simpler than you think. In this video, we break down why having a clear vision is essential for small business growth and how it shifts you from busy work to meaningful progress. You will learn: Why lack of vision causes frustration and stagnation The difference between working in your business and think...

Attention is one of the most valuable assets in today’s business world. In this episode of Small Business Big Visibility, we break down why attention drives growth and how small business owners can start using it intentionally. You will learn: Why attention is more powerful than traditional word of mouth How influencers turn attention into real business value The difference between working in your...

Learn how delegation can transform your small business and free you from doing everything yourself. In this video, we break down the mindset shift every business owner needs to scale effectively and reduce overwhelm. You will discover: Why trying to do everything yourself is holding your business back How to identify the different roles or “hats” you are wearing The importance of conducting a time...

A strong guarantee can be one of the simplest ways to help a small business stand out. In this video, we break down how guarantees build trust, reduce hesitation, and make your offer more compelling to potential customers. You will learn why a clear guarantee matters, how it helps separate your business from competitors, and what makes a guarantee meaningful in the eyes of a customer. This is a pr...

In this Business Fundamentals episode, we explore why creating an offer is different from simply selling a product or service. This lesson is designed to help small business owners understand how better packaging can lead to more clarity, more value, and more growth. Using examples from infomercials and a carpet cleaning business, this video shows how combining related products or services can tur...

Learn how to create a simple business plan that actually works. In this video, we break down why most traditional business plans fail and how a one page approach can help small business owners stay focused, grow faster, and make better decisions. Based on real experience, you’ll discover how overcomplicated plans can waste time and how simplifying your strategy can lead to better results, clearer...

Learn how to clearly define your ideal customer so you can grow your business faster and more effectively. In this video, we break down why trying to serve everyone holds your business back and how focusing on the right audience creates better results. You will discover: Why “everyone” is not your ideal client How to identify the traits of your best customers The role of core values and communicat...

Are you stuck overthinking every decision in your business? In this video, we break down how to avoid analysis paralysis and take meaningful action that actually moves your business forward. You will learn why trying to plan every detail upfront can hold you back, and how a simple, flexible approach to planning leads to better results in the real world. This is especially important for small busin...

What does marketing actually do in a business? In this video, we break down the real role of marketing and why it goes far beyond just running ads. You’ll learn the difference between internal and external marketing, and how both work together to build a strong, consistent brand. Discover why aligning your team, systems, and communication with your brand is essential for long-term growth and scala...

What is marketing, really? In this video, we break down the true meaning of marketing and why it goes far beyond just running ads. If you are a small business owner, this episode will help you understand how marketing connects every part of your business. From your brand identity to your messaging, offers, and customer experience, marketing plays a critical role in keeping everything aligned and c...

What is a company, and what is a brand? In this video, we break down two of the most important business fundamentals every small business owner needs to understand. You will learn: What a company actually is in simple terms How businesses exchange goods or services for value Why a brand is more than just logos, colors, and fonts How your company’s personality, values, and communication style shape...

What is GEO and how do you rank in AI search results? In this episode, we break down how AI tools decide which businesses to recommend and what you can do to get your company mentioned instead of your competitors. Learn how AI gathers information, why having a strong website is essential, and how elements like clear messaging, FAQs, schema, and credibility signals impact your visibility in AI-driv...

What is SEO, and does your small business really need it? In this video, we explain search engine optimization in clear, practical terms so you can understand how it works and whether it makes sense for your business. You will learn how search engines organize information, why SEO exists, how search rankings evolved, and why SEO is a long term strategy instead of an instant fix. We also cover the...

Do you really need website analytics for your small business? In this episode of the Customer Winning Websites Miniseries, we unpack what website tracking actually matters, what does not, and how to avoid getting buried in data that does not help you grow. You will learn why tools like Google Analytics and Google Search Console can be useful, which website metrics are worth paying attention to, an...

If you are running paid ads but sending traffic to your homepage, you may be missing valuable opportunities to turn visitors into leads. In this video from the Customer Winning Websites miniseries, we break down why dedicated landing pages are critical for converting paid traffic into real business results. You will learn why sending ad traffic to a generic homepage often creates confusion for pot...

Should your small business use a website, a sales funnel, or a landing page? In this episode of the Customer Winning Websites Miniseries, we break down the difference between each tool and explain when each one makes the most sense. You will learn how a website serves as your business headquarters online, how a sales funnel helps move people toward a specific offer, and why some businesses need a...

Your Contact Us page might be costing you customers without you realizing it. In this episode of the Customer Winning Websites miniseries, we break down the simple but critical elements every small business should include on their Contact Us page to make it easier for potential customers to reach you. Learn why missing information like your phone number, address, hours of operation, or a simple ma...

Should small businesses list prices online? In this episode of the Customer Winning Websites Miniseries, we break down the pros and cons of putting pricing on your website and how to decide what is best for your business. You will learn when it makes sense to show exact pricing, when price ranges or starting prices may work better, and when it is smarter to leave pricing off your site altogether....

Should your small business website have an FAQ page? In this video, we break down when FAQs actually help, when they hurt, and how to use them to improve both SEO and customer flow. You will learn where FAQs belong on your website, how to choose the right questions, and why short, specific answers work better than long, vague content. The video also covers common FAQ mistakes, how FAQs can support...

A gallery page can be one of the most powerful trust building tools on your small business website. In this video from the Customer Winning Websites Miniseries, we break down why a gallery matters and how it helps potential customers feel confident choosing your business. You will learn how gallery pages showcase real results, help visitors visualize the quality of your work, and move customers fr...

If you are wondering how many service pages your website really needs, this episode will help you think it through the right way. In this video, Jason McKenzie breaks down how to decide whether your business needs one general services page, separate pages for individual services, or a more detailed structure. You will learn how to organize your website around the way customers actually think, sear...

What should you put in your website footer? In this episode of the Customer Winning Websites Miniseries, we walk through the key footer elements that help small business websites work better for real customers. You will learn why your website footer matters, what contact information to include, which legal links may be important, and how social proof and navigation links can make your site more us...

Your website header plays a bigger role than most business owners realize. In this video, we break down what makes a website header effective, what common mistakes to avoid, and how a better header can help you create a smoother customer experience. Learn why mobile design matters so much, how oversized logos and bulky sticky headers can hurt usability, and which core elements every small business...

In this episode, we sit down with business partners and friends Nick Earhart and Kyle Swanson of Infinite Success Media to talk mindset, burnout, social media and building a life that actually works. From Nick proving doctors wrong about his cerebral palsy to running a family waste removal business with his dad, to Kyle logging over a million miles as a CDL driver and raising two daughters as a si...

Your About Us page should be one of the hardest working pages on your website. In this episode of the Customer Winning Websites Miniseries, you will learn how to level up your About Us page so it actually builds trust, connects with visitors, and helps your small business win more customers. We walk through the key elements every strong About page needs, including your origin story, the real reaso...