Jason McKenzie
Small Business Big Visibility
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into a topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.
Author
Jason McKenzie
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
158: You’ve Been Programmed—Change It 28.05.2025 6:01
What if many of your daily actions aren't conscious choices—but subconscious programming? In this episode, we explore how habits, behaviors, and even personality traits are shaped by years of mental conditioning. You'll discover how simple actions—like tying your shoes or answering your phone—reveal the powerful influence of subconscious patterns. We also dive into how business owners can break ou...
157: Will AI Ruin Your Future? History Has the Answer 27.05.2025 5:32
Worried that AI will leave most people behind? Think again. In this video, we explore how technological innovation has historically transformed societies—lifting living standards and creating new opportunities. From a time when children dreamed of oranges for Christmas to today’s world of abundance, you'll see how progress has always paved the way for greater prosperity. By looking back at how too...
156: Feel and Act Like an Extrovert: Tips for Introverts 26.05.2025 7:58
Struggling to feel confident in social settings? In this video, I share practical strategies that help introverts feel and act more like extroverts—even in large, high-energy environments. You’ll learn how stress and uncertainty impact your social energy, and how to manage external pressures so you can thrive in any crowd. From mindset shifts to pre-event rituals, these tips are designed to help y...
155: Team Alignment Lessons from Good to Great 23.05.2025 5:30
In this episode, we explore how powerful team alignment can be — drawing inspiration from the business classic Good to Great. You'll hear a real-world hiring story that underscores the importance of values, vision, and cultural fit in building effective teams. Learn why it’s not just about filling roles, but about getting the right people in the right seats — all rowing in the same direction. Whet...
154: Not All Content Creates Connection 22.05.2025 8:41
What if your content disappeared for 30 days—and no one noticed? In this episode, we explore the difference between simply showing up and truly creating connection with your audience. You’ll learn why visibility doesn’t equal trust, how to audit your past content for real impact, and why consistent noise can actually dilute your brand. If your content feels like a chore, your audience can tell. Di...
153: Stop Being the Bottleneck: Delegate Like a Pro 21.05.2025 4:06
Feeling stuck in the center of everything? You’re not alone. As your business grows, so does the chaos — unless you learn how to delegate the right way. In this video, discover a simple framework to take delegation from frustrating to freeing. You’ll learn how to define clear outcomes, set checkpoints, and build systems that scale — so your team stops getting tangled and starts delivering real res...
152: Be Memorable Through Emotion 20.05.2025 4:18
What makes a brand unforgettable? It's not polish or perfection—it’s emotion. In this video, discover how surprising, even uncomfortable moments can create lasting impressions and build real connection. From a product called “Toe Juice” to a bizarre staring contest ad, we explore how bold, emotional choices break through the noise and stick with people. Because when your message makes someone feel...
151: How I Got Referrals from Competitors 19.05.2025 5:09
What if your competitors could become a steady source of new leads — without spending a dime on ads? In this video, you'll learn the exact playbook I used to turn rejected leads into revenue and build partnerships with businesses that used to be my rivals. Discover four powerful models: referrals, white-labeling, commission deals, and joint ventures Learn how to identify ideal partners and pitch w...
150: Unlock Your Magnetic Presence with Ruth Stern 16.05.2025 33:34
In this episode of Small Business Big Visibility, we dive into the world of energy, mindset, and authentic client attraction with transformational coach and EFT practitioner Ruth Stern. Ruth shares her powerful journey from fear-filled single mom to thriving business owner, revealing how emotional healing and energetic alignment can elevate your visibility and impact. Learn how to unlock your magn...
149: Escape the Technician Trap and Scale Your Business 15.05.2025 7:14
If stepping away from your business feels impossible, this episode is your turning point. Learn how to stop being the one who does it all—and start building a business that runs without you. We’ll break down the Technician Trap—why being great at your craft can secretly hold you back—and show you how to shift into true leadership. Discover the 7 essential skills every small business owner needs to...
148: Do These 10 Strategies to Thrive in a Recession 14.05.2025 4:57
Struggling to keep your service-based business afloat during a downturn? You’re not alone — but you don’t have to go it alone either. In this video, you’ll get 10 proven strategies to help your business not just survive, but grow when the economy gets rocky. Discover how to repackage your offers without discounting, deepen client relationships, and stay visible when others go silent. From improvin...
147: Stop Rambling – Build an Elevator Pitch That Reels Them In 13.05.2025 6:52
Want to grow your business faster, close more deals, and make a powerful first impression? It all starts with your elevator pitch. In this episode, you'll learn exactly what an elevator pitch is, why it matters, and how to create one that sticks. Whether you're at a networking event, on a podcast, or casually chatting by a river, you'll be ready to explain what you do with clarity and confidence....
146: Track What Matters - Not Every Business Number 12.05.2025 4:10
Ever feel like you need to memorize every stat in your business just to be legit? You don’t. In this episode, I break down a real conversation where someone with a failing business criticized me for not knowing every number—and why that thinking is outdated. You’ll learn why great leaders delegate, why micromanagement kills momentum, and how focusing on the right metrics (not all metrics) helps yo...
145: Measure Cash Flow, Not Just Profit — Mike Grabham’s Blueprint for Small Business Success 09.05.2025 46:41
In this episode of Small Business. Big Visibility. , Mike Grabham shares the hard-earned lessons behind launching six companies, selling two, and surviving a devastating failure. From his early days as a math major and college athlete to becoming a trusted consultant, Mike explains why most small business owners misunderstand the importance of cash flow — and how fixing that one metric can change...
144: Discover What a Moat Is in Business & Build One Around Your Business 08.05.2025 4:54
Ever feel like your business is just one competitor away from collapse? In this episode, discover what a moat really is in business—and why it's the key to long-term protection and growth. You’ll learn how pain, trust, innovation, and brand recognition form the strongest business moats. From childhood sandcastles to modern-day strategy, this video reveals how digging deep—both literally and figura...
143: The Rent for Success Is Due Every Day - Here’s How to Pay It 07.05.2025 4:42
Success isn’t owned—it’s rented. And the rent? It’s due every single day. In this powerful episode of Small Business Big Visibility, we dive into what separates those who win from those who wonder why they’re stuck. You’ll learn: Why persistence is the real currency of success The silent mindset killer that derails even the most talented entrepreneurs How repeating the same strategy keeps you brok...
142: How to Instantly Stand Out in any Industry 06.05.2025 4:12
Is your industry plagued by shady tactics, broken promises, or bad reputations? You’re not alone—and that’s exactly where your advantage lies. In this episode, discover how negative market perceptions can actually become your greatest asset. Learn how to identify the pain points customers associate with your field—and how to flip those perceptions to build immediate trust and lasting loyalty. From...
141. Fix This One Thing — And Your Business Will Finally Scale 05.05.2025 4:03
Business isn’t complicated — but if you’re stuck, there’s a good chance you’re fixing the wrong thing. In this episode, we unpack the Theory of Constraints and why identifying your one true bottleneck is the key to unlocking real growth. Discover how a simple idea shared by Eileen Wilder — “Promote. Sell. Collect. Deliver.” — can reveal exactly where your business is breaking down. Whether it’s pr...
140. The Networking Ninja Formula: How Phil Herrington Drives 500 Referrals a Year 02.05.2025 28:08
In this powerful episode of Small Business. Big Visibility. , we sit down with Phil Herrington—cold call master turned community connector—to uncover the strategy behind building a high-referral, relationship-driven business. Phil shares how he moved from knocking on doors and dialing during dinner to creating over 5,000 one-to-one meetings , generating hundreds of warm referrals , and growing a b...
139: Your Thoughts Are Lying to You — Here’s How to Take Back Control 01.05.2025 4:06
What if the most dangerous voice you'll ever hear... is the one inside your own head? In this episode, we uncover the surprising truth about your thoughts — and why trusting every one of them could be holding you back. You’ll learn why you can’t predict your next thought , and how that realization can unlock a whole new level of mental freedom and clarity. Most people lose the battle with self-dou...
138. From Busy to Productive: Build the Business You Dreamed Of 30.04.2025 4:46
Are you tired of feeling busy but never truly making progress? In this episode of the Small Business Big Visibility Podcast, we dive into the real reason why you’re stuck—and how to break free. Discover why checking emails and knocking out tasks isn't the same as moving your business forward, and learn the simple daily habits that will shift you from busy to truly productive. You'll learn: Why you...
137. Your Brand Is More Than a Logo: It's Key to Building Customer Trust 29.04.2025 8:06
Your brand isn’t just your logo, colors, or font choices — it’s your business’s personality . In this episode of Small Business Big Visibility , we dive into what a brand truly is and why it’s the foundation for building real, lasting customer trust. Learn how your brand voice, tone, and consistency shape every customer interaction — and why protecting your brand identity is critical for growth. D...
136. Nothing is Free: What You're Really Paying 28.04.2025 5:18
Think a "free" vacation or dinner is really free? Think again. In this episode, we pull back the curtain on the hidden costs behind "free" offers — and reveal how your time and attention are often the real price you’re paying. Discover why marketers use free gifts to capture your focus, how distractions quietly steal your energy, and why guarding your time is the most important investment you can...
135: What Happens When Faith Meets Fear? Ask Sheli G, Coach to the Elite 25.04.2025 42:11
What do you get when you mix divine nudges, gut-level fear, and a relentless drive to serve? You get Sheli G—a CliftonStrengths coach, mindset mentor, clean comedian, and transformation catalyst for some of the world’s top entrepreneurs. In this powerful episode of Small Business, Big Visibility, Sheli shares how facing her fears—like stepping onto a comedy stage—unlocked her deepest strengths and...
134: Turn Your Setbacks Into Comebacks: The Springboard Mindset 24.04.2025 5:15
What if the worst thing that’s ever happened to you… was actually the best thing that could’ve happened? In this video, we explore how to shift your mindset and transform adversity into your greatest advantage. From a twisted TV exposé turned credibility booster, to life-changing lessons from Patch Adams and a football coach who recruits resilience—not just talent—this is your roadmap to flipping...
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