Six Figure Systems

Summary Most ecommerce founders believe that if they just post consistently, sales will follow. In this episode, Chontelle breaks down why that belief is holding businesses back, and what's really required to turn visibility into revenue. She walks through the full customer journey, why organic reach alone can't carry a business anymore, and the ROAS mistake that's quietly costing founders money w...

In this episode, Chontelle Fossey sits down with AI marketing expert Em Gee to unpack what's really working when it comes to using AI in small business right now. From the Claude versus ChatGPT debate to building an "AI brain" for your business, Em Gee shares the practical, no fluff approach she teaches her own students. Em Gee shares her own pathway from teaching into AI marketing, why she burnt...

Shiny object syndrome is sneaky. It creeps in disguised as excitement and makes the harder days feel fun again - but it's one of the fastest ways to sabotage your growth. In this episode, Chontelle breaks down why entrepreneurs are wired to chase new strategies, what it's actually costing them, and how to know whether you've found a strategy worth committing to. Key Takeaways Shiny object syn...

In this episode, Chontelle breaks down her signature six-step system for scaling e-commerce sales in a predictable, reliable way. Using her road analogy, she explains why most founders are sending customers down the wrong path and what it actually takes to build a system that converts traffic into sales, without showing up manually every day. Whether you are just starting to think about email mark...

Summary In this episode, Chontelle Fossey gets candid about a shift in her messaging and what she now believes it truly takes to scale an e-commerce business. She revisits the formula at the heart of every product-based business, traffic, conversion rate, and average order value, and explains why most founders are focusing on the wrong part of it. This is an honest, practical episode for any e-com...

Summary In a crowded market, the brands that win are the ones that make customers feel something. In this episode, Chontelle shares a handful of practical, low-cost strategies that any product-based business owner can start using this week to stand out, build genuine connection, and turn one-time buyers into loyal advocates. None of these require a big budget or a big following, just a willingness...

Summary In this episode, Chontelle Fossey gets real about what it actually feels like to be stuck in marketing mode, and why so many e-commerce founders confuse being busy with building a business. Drawing on her own experience, including staying off social media while sales continued to roll in during a recent holiday, she explores the warning signs that your business is running on manual effort...

100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently Episode Summary In her 100th episode, Chontelle Fossey reflects on what a front row seat to hundreds of e-commerce businesses has taught her about what actually separates the businesses that scale from the ones that stall. Spoiler: it is rarely the strategy. Drawing on patterns observed across coaching, bootc...

Summary In this episode, host, Chontelle Fossey gets candid about something she has never shared on the podcast before. Setting strategy aside, she explores the role belief and mindset play in business growth, and why even the most action-oriented founders can find themselves stuck. This is the episode she would have skipped 12 months ago, and exactly why she recorded it. Key Takeaways Strategy wi...

Summary In this episode, host Chontelle Fossey, walks e-commerce business owners through the most important question they can ask themselves: what problem am I actually solving right now? Drawing on her own experience of chasing shiny strategies without measuring their impact, Chontelle introduces a simple four stage diagnostic framework covering visibility, traffic, nurture, conversion, and reten...

Summary In this episode, Chontelle Fossey challenges the narrative that a tough economy is the reason small business sales have slowed, and reframes it as a positioning problem, not a spending problem. Drawing on real student results and her own experience through Covid, Chontelle breaks down the four areas every e-commerce business needs to strengthen right now, messaging, social proof, relations...

Summary In this episode, host, Chontelle Fossey breaks down one of the most common traps e-commerce business owners fall into, running their business like an employee instead of leading it like a CEO. Drawing on her own experience of trading weekends for revenue through endless sales and promotions, Chontelle challenges the idea that more effort equals more growth. This episode reframes what it ac...

Summary In this episode, Chontelle Fossey shares insights from recent audits and bootcamps to diagnose why email marketing underdelivers for so many e-commerce businesses. Drawing on her own experience of dabbling before finally committing to learning email properly, she walks through the five most common reasons founders aren't seeing results, and what to do about each one. This episode reframes...

In this episode, Chontelle Fossey tackles one of the most common traps established ecommerce founders fall into, treating social media as a sales system. Drawing on her own experience scaling an ecommerce business before leaving a high-paying corporate career, Chontelle unpacks why social media's role has been misunderstood, what it is actually designed to do, and what the founders who scale consi...

Meta advertising has changed, and if strategies haven’t evolved alongside it, the impact is noticeable. In this episode, Chontelle breaks down how Meta’s shift toward AI and automation, driven by what’s known as Andromeda, is changing the way ads perform. For ecommerce brands experiencing inconsistent results, rising costs, or difficulty scaling, this episode explains what’s really happening behin...

In this episode, Chontelle Fossey explores one of the most overlooked growth levers in business, and the one thing every entrepreneur has complete control over: decision-making. While many e-commerce founders focus on strategies, tactics, and consuming more information, Chontelle challenges the idea that more knowledge is the answer. Instead, she highlights how a lack of decisions - not a lac...

Most ecommerce brands are leaving a significant amount of revenue on the table - often without even realising it. In this episode, host, Chontelle Fossey explains why many ecommerce businesses generate only a small percentage of their revenue from email marketing, despite email having the potential to contribute 30% or more of total sales. Drawing on her own experience scaling an ecommerce bu...

In this episode of Six Figure Systems , Chontelle Fossey wraps up her three-part marketing strategy series by diving into conversion and helping eCommerce business owners understand why sales often feel inconsistent. Building on the previous episodes on attraction and nurture, Chontelle explains that conversion is not something you “fix” in isolation. Instead, it is the natural outcome of everythi...

In this episode of Six Figure Systems , Chontelle Fossey continues the strategy series by diving into nurture - the most commonly overlooked stage of the customer journey and one of the biggest levers for increasing conversions without increasing traffic. Building on the attraction episode, Chontelle explains how nurture sits at the centre of the funnel and determines whether people progress...

In this episode of Six Figure Systems , Chontelle Fossey kicks off a new three-part strategy series by focusing on attraction - the foundation of every scalable eCommerce business. Building on the Marketing Playbook series, this episode helps business owners understand why attraction must come before nurture and conversion, and why inconsistent demand is often the real reason sales feel unpre...

In this wrap-up episode of Six Figure Systems , Chontelle Fossey brings the entire six-part Head of Marketing series together and helps eCommerce business owners shift from effort-driven marketing to calm, strategic leadership. This episode is designed to create clarity, not overwhelm. Rather than introducing new frameworks or tactics, Chontelle revisits the core ideas from each part of the series...

In Part 6 of the Head of Marketing series on Six Figure Systems , Chontelle Fossey brings the full framework together by showing eCommerce business owners how to scale their marketing without adding chaos, complexity, or pressure. This episode focuses on optimisation as the natural next step after planning, systemising, and establishing a weekly rhythm. Chontelle explains that scaling is not about...

In Part 5 of the Head of Marketing Series on Six Figure Systems , Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution. This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing o...

In Part 4 of the Marketing Playbook Series on Six Figure Systems , Chontelle Fossey breaks down the missing piece behind “random” sales months: an email sales system that supports the real customer journey. This episode reframes email marketing as more than newsletters or occasional sends. Chontelle explains why email has one of the highest ROIs in marketing,  but only when there’s a str...

In Part 3 of the Marketing Playbook Series , Chontelle Fossey helps eCommerce business owners step out of reactive marketing and into long-term, strategic planning. Building on the foundations of ownership (Part 1) and metrics (Part 2), this episode walks listeners through how to create a 12-month marketing blueprint,  without diving into tactics, content calendars, or day-to-day executi...