Sister Sessions: The Women in Agencies Podcast

In this episode, Alex King, Managing Director at Nice and Serious, shares what it takes to grow a creative agency without losing sight of purpose. From the agency’s unique “Moral Compass” process for choosing clients to the realities of leading through a challenging market, the conversation explores how values, culture, and commercial growth can coexist. We also dive into Alex’s career journey fro...

Katie Lee, CEO of Starcom and WACL Vice President, shares a candid look at leading through change in today’s agency world. From stepping into a new role to navigating industry shifts, she explores how leadership is evolving and how we can better support women across the industry through WACL’s work. A conversation on change, leadership and building stronger, more inclusive agencies. Want more supp...

In this episode of Sister Sessions, Jenny Kitchen CEO of Yoyo Agency shares her journey of building an agency rooted in creativity as well as sustainability. As an early adopter of B Corp certification, Jenny discusses how sustainable practices, strong governance, and purpose-led decision-making have shaped the agency’s growth and long-term success. The conversation covers achieving B Corp status,...

In this episode of the Women in Agencies podcast, join the engaging conversation with Elizabeth Willetts, Founder of Investing in Women, a recruitment business focused on flexible and part-time job opportunities in the UK.  Elizabeth shares her personal journey of overcoming redundancy and transforming it into a mission to help others find flexibility in their careers. This episode covers cri...

Dive into this episode with Nyree Ambarchian, co-founder of purpose-driven communications agency Jack & Grace, as she shares her journey from agency disillusionment to building a business that challenges the norm. Discover how Nyree is redefining agency life through progressive flexibility, salary transparency, and a focus on value-aligned client relationships. She shares how Jack and Grace is...

Explore the evolving dynamics of agency leadership with Alison Rattary-Clarke, Joint Managing Director of Fall Off The Wall. In this insightful episode, Alison shares her journey as a female leader in the creative production industry. Key topics include: The impact of employee ownership on agency culture Strategies for effective remote teamwork The integration of AI into creative processes Discove...

Delve into the nuances of agency life with Hannah Partridge, Client Services Director at Seen Studios. In this episode of Sister Sessions by Women in Agencies, discover the importance of purpose-driven work and B Corp certification. Key topics include: The role of purpose in agency operations Strategies for building client trust Navigating industry challenges and fostering sustainable growth. Want...

Explore the journey of Julia Linehan, founder of Digital Voice PR Agency, on how she successfully scaled her business while implementing an innovative remote work culture. Gain insights into the unique hiring strategies that have bolstered her agency's success. Key topics include: - Overcoming challenges of growing a remote team - Importance of culture and values in staff retention - Adapting serv...

Join us in an engaging conversation with Rosie Robertson, Client Service Director at Untold Fable, as we delve into the world of diverse creative production in agencies.  Discover how technology and diversity intertwine at Untold Fable, a global production studio, to democratise access to production briefs and the importance of working with local talents.  Key topics include: Rosie's ins...

In this episode of the  Women in Agencies Podcast , we’re joined by Madeline Yervant , Client Services Director at 400 Communications , a B-Corp accredited design agency focused on purpose-driven work. With nearly two decades of experience in the creative industry, Maddie shares her journey through the agency world — from project management roles to leadership — and how relationships, mentors...

What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.    Key topics discussed include: - The decision and transition proces...

Discover Kim Somerville's insights on agency benchmarking, female founders, and sustainable success in this Women in Agencies episode. How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in...

What does it really take to thrive in agency life as a parent, a woman, and a leader? In this powerful Sister Sessions episode, host from Women in Agencies sits down with Ellie Hale, Partnerships Director at Reflect Digital and founder of Agency Land. With honesty and humour, Ellie dives into the realities of agency work, motherhood, and building more compassionate and diverse workplaces. Key topi...

How do you grow an agency from scratch while staying visible as a founder? In this relaxed but insight-packed episode, we sit down with Ellie from Sage, a content and social agency that has quickly made a name for itself in the organic marketing space. Ellie shares how she launched the agency in 2024 after years as an in-house marketing lead, and how she’s now managing rapid growth, client work an...

What does it really take to scale a successful agency? In this episode of the Women and Agencies podcast, Emily Hatton, a business operations consultant, breaks down the practical strategies founders can use to grow their agencies more sustainably. Drawing on her experience helping agencies through growth phases, Emily shares what’s often missing behind the scenes of successful businesses. In this...

How can marketing agency leaders use AI to improve client outcomes, team efficiency, and business sustainability? In this episode of the Women in Agencies podcast, we sit down with agency founder Mary Anne Da Marzo to explore exactly that. Known for her hands-on digital expertise and content creation background, Mary Anne shares practical strategies and personal stories that shaped her journey fro...

What happens after you sell the agency you built from scratch? In this episode of the Women in Agencies podcast, Liz shares her journey from launching a video game-focused creative agency to selling it to a global group and finding a new path in marketing leadership. With 20+ years in the video games space, Liz offers a wealth of insight on agency growth and strategic exit planning. Here’s what we...

What does it really take to run effective PPC campaigns in today’s fast-changing landscape? In this episode of the Women in Agencies podcast, we sit down with Sadie, Marketing Manager at Creative Pod, to explore the ins and outs of pay-per-click strategy and reporting from an agency perspective. Sadie shares her journey into agency life, her love of PPC, and the importance of patience, budget, and...

What drives someone to leave a traditional career path and build an agency from scratch? In this compelling episode of Women in Agencies, Mary, founder and CEO of Faltrego, shares the deeply personal and professional journey that led her to create a women-led creative agency focused on person-centred storytelling for charities, healthcare, and purpose-driven brands. Key topics discussed: - Why Mar...

What makes a great client journey from onboarding to offboarding? In this episode of the Women in Agencies podcast – Sister Sessions, we speak with Amiee, Head of Communications at Manchester-based digital agency DMT. With years of agency growth behind her, Amy dives deep into the systems, processes, and lessons learned from working across every touchpoint of the client journey. Listen in as we ex...

What does it really take to grow a successful agency in a crowded, competitive market? In this episode of the Women in Agencies sister sessions podcast, agency growth and operations advisor Freya shares actionable insight from over 14 years of experience scaling agencies from the ground up. Freya dives into common agency growing pains, from pricing mistakes and unclear positioning to sales process...

We chatted to Sam, PPC Director at Bring Digital about all things PPC! Share your thoughts with us over on socials: https://www.instagram.com/womeninagencies/ https://www.tiktok.com/@womeninagencies JOIN US: Looking for an empowering community where you can find inspiring women to connect, collaborate and learn with? 🚀We promote career and business development for our members. 📣Our members netwo...

What’s it really like to shift from a large publishing house into the fast-paced world of a small creative agency? In this Sister Sessions episode of the Women in Agencies podcast, Digital Marketing Manager Emmy Hayward shares how her career developed from video distribution to a multi-skilled marketing role at London-based agency Foundry. Inside this conversation, Emmy explains the benefits of wo...

What really makes a good agency-client relationship work? In this insightful conversation, Beth from Digital Loft shares her experience leading business development and client services in a fast-growing digital agency. Tune in as Beth discusses: - Key differences between UK and US digital PR strategies - Why transparency and honesty matter more than perfect results - How digital PR fits into broad...

What does it take to truly stand out as a brand? In this engaging Women in Agencies episode, we hear from Anna Jones, founder of Your Agency, a Chicago-based branding and marketing agency supporting female founders. With a background in retail and a passion for connecting people, Anna shares practical advice on building visibility, brand reputation, and real community online. This episode covers:...