Sister Sessions: The Women in Agencies Podcast

Want to create authentic, results-driven influencer marketing campaigns? In this Women in Agencies session, Fadzi from Handled Agency shares her journey from social media freelancer to founder of a growing talent and social agency. With stories from real campaigns and insight into both sides of the influencer-brand relationship, Fadzi outlines what makes influencer partnerships work. Topics covere...

Can you build a successful PR agency and raise a toddler at the same time? In this candid Sister Session, Beth speaks with Megan, founder of Orange PR Marketing, about the realities of launching an agency during maternity leave and redefining what flexible work really means. From managing clients during nap time to creating compassionate policies for working parents, Megan shares her personal jour...

Why do marketing agencies struggle with their own marketing? In this insightful conversation recorded at a Women in Agencies sister session, Claire from Chime Agency shares her expert knowledge in helping agencies build their brand and implement sustainable marketing strategies. Claire founded Chime in 2020 and now leads a team that works exclusively with agencies on defining their positioning, de...

What happens when you combine email marketing strategy with the science of positive psychology? In this episode, we speak with Kelly Cookson, founder of Cheer Up Marketing, about how fostering a positive mindset can unlock both personal and professional growth. Kelly shares how her background in marketing and recent qualification as a positive psychology coach have shaped her unique offering for s...

How can you stand out in an overloaded social media landscape? In this expert-led session, Karina from Girl About Social shares her proven approach to building personal and client brands with confidence. With nearly a decade of experience, Karina walks through her 'Sassy Strategy' and offers advice tailored to agency professionals navigating the evolving social space. Key topics discussed include:...

Social media is evolving fast and it’s not just about likes and engagement anymore. In this Women in Agencies Sister Session, we dive into the rising importance of social media SEO with Abby, Social Media Manager at Rise at Seven. Learn why TikTok is becoming the go-to search engine for Gen Z, how to optimise your profile for discoverability, and what brands need to rethink in a search-first world...

What does it take to put solid HR foundations in place as your agency grows? In this insightful episode, we’re joined by Georgia from Access HR, a consultant specialising in outsourced HR for small businesses and agencies. Georgia shares her deep knowledge and practical advice specifically tailored to agency owners, with extra focus on female-led teams. We cover: - The five essential policies ever...

Feeling self-doubt at work? You're not alone. In this Women in Agencies Sister Session, Beth welcomes Steph, Brand Communications Manager at Circus PPC, to discuss imposter syndrome and how agency culture impacts confidence. Steph candidly shares her journey from redundancy to finding a workplace that supports her growth and self-belief. In this episode, we explore: - What imposter syndrome really...

We chatted to Jessica Ward from Foolproof Marketing all about the changing face of Public Relations. She gave her unique insight into what piques her interest as a journalist when a PR is pitching! Along with 4 of our WIA members, myself (Beth, the founder of WIA) and Jess we discussed all things marketing strategy, digital content, social media and lots more! Please rate and review our podcast wh...