Simply Briefed

What if staying safe online was just about changing a few everyday habits? In this bonus episode, Hanna Linderstål, Security Profile of the Year 2024 in Sweden, shares her simple, effective steps you can take right now to boost your cyber hygiene. Key Topics: -How to create strong passwords -Avoiding phishing and scams -Safe browsing on public Wi-Fi -How to protect your devices and data -Everyday...

Every 39 seconds, a cyberattack hits. But most go unnoticed. Cybercrime has become a $10 trillion industry, fueled by AI, hybrid threats, and invisible warfare that’s targeting people just like you. In this episode, cybersecurity advisor Hanna Linderstål joins Kristine Lium to break down how today’s attacks work, why breaches stay hidden, and what you can do right now to protect yourself, and your...

What if building your own AI assistant was as easy as writing a to-do list? In this bonus episode, Kristine teams up with Fredrik Sjöberg to create real, working AI agents - no coding, no complex tools, just simple steps and smart prompts for you to use. Key Topics: Building no-code AI agents Automating tasks with ChatGPT Prototyping tools using Bolt.new Prompt structuring tips ⁠ Download prompts...

AI is evolving beyond efficiency, when it can work just for you. In this episode of Simply Briefed, we explore hyper-personalized AI agents with Fredrik Sjöberg, Principal Business Designer & AI Innovator at Fujitsu. What happens when software adapts to you instead of the other way around? Fredrik shares his insights on ‘selfish software,’ AI-driven ideation, and how hyper-personalization is r...

Is it too late to start learning AI? Absolutely not. In this episode, Kristine Lium speaks with Professor Fredrik Heintz about how AI is transforming education—and why getting involved now is essential. From personalized learning to digital trust, this episode is a wake-up call to step in, not step back. Key Topics: AI in education and personalized learning How to ask AI the right questions AI lit...

Color shapes how we feel, act, and buy—but what happens when AI starts choosing the palette? In this episode, Kristine Lium talks to Judith van Vliet, founder of The Color Authority, about how AI is transforming color in branding and design. From cultural cues to emotional impact, this is a bold look at the future of color-powered creativity. Key Topics: AI and color psychology in branding Cultura...

AI isn’t just for techies anymore. In this episode, Kristine Lium chats with Stig H Myklebust from Lenovo about how AI is moving off the cloud and into your pocket—making it faster, safer, and way more personal. From productivity to passion projects, here’s how to actually use AI in daily life. Key Topics: AI as your personal assistant Local AI vs. Cloud AI Privacy-first AI integration Learning by...

Wrapping up the first season of Simply Briefed! Our Content producer Josefine Max lets our host Kristine Lium summarize the highlights and learnings from this season. Find all the info about our guests, show notes and extras on https://www.pimmsthlm.com/simply-briefed

What if your health data could predict disease before symptoms even show up? In this episode, Kristine Lium talks with Per Söderström about how AI is reshaping healthcare—from wearables to personalized prevention. It’s not sci-fi. It’s the future of living longer, better, and smarter. Key Topics: AI and longevity Preventive healthcare Personalized health insights Citizen-driven health Data, biotec...

What if AI didn’t replace artists—but helped them reach deeper truths? In this episode, Kristine Lium sits down with Erik Rosales to explore the fusion of performance art and AI. From adaptive storytelling to AI-generated music, it’s a powerful look at how technology can heal, connect, and transform the creative process. Key Topics: AI and performance art Adaptive storytelling with tech Artist-led...

Retail is changing—and AI is behind the shift. In this episode, Kristine Lium talks with Fredrik Amréus Hammargården about how AI is transforming everything from customer insights to business operations. It’s not just hype—this is how smart commerce gets done. Key Topics: AI in commerce and retail Customer insights and personalization Data-driven business decisions Optimizing retail experiences wi...

AI is evolving fast—but are we ready for the consequences? In this episode, Kristine Lium sits down with Anna Felländer to unpack the ethics, risks, and regulations shaping the future of AI. From compliance to creativity, it’s a call for transparency, trust, and better guardrails. Key Topics: Ethical and responsible AI AI regulations and governance Generative AI risks EU AI Act and compliance AI’s...

AI is disrupting the creative world—but it’s also a massive opportunity. In this episode, Kristine Lium and Sofie Marin break down how artists can stay relevant, build real value, and use AI as a tool (not a threat). It’s about evolution, not extinction—and why your human spark still matters more than ever. Key Topics: AI and creativity Monetizing art in a digital economy Emotional value vs. AI ou...

AI isn’t just for tech giants—it’s quietly transforming your health. Peter Vesterberg⁠ founder and CEO of ⁠SALUTO⁠. A seasoned AI scientist shares how 20+ years in AI and machine learning led him to preventive health, where algorithms decode the body before symptoms show up. Key Topics: Machine learning in healthcare Predictive + preventive health tech Data ethics and interpretation Guest: Peter V...

Welcome to the first episode of Simply Briefed - Why AI Feels So Mysterious — And How We Make It Accessible with ⁠ ⁠ ⁠Ingrid af Sandeberg⁠ . AI doesn’t have to feel like a black box. In this episode, we unpack why it seems so complex—and how education, community, and clarity can make it accessible to everyone. Key Topics: Demystifying AI AI accessibility & education Europe’s role in AI adoptio...

Why Simply Briefed? Our content producer Josefine Max takes the pulse on host Kristine Lium before the upcoming premiere. The first episode will air on Spotify September 18th. The episodes will then be released Wednesdays every other week on Spotify. Read more at pimmsthlm.com/simply-briefed