Alan Collins

Simplified Sparky Marketing

Business EN ↓ 155 episodes

ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

Author

Alan Collins

Episodes

The Riches are in The Niches - How to Find Your Goldmine | #04 23.10.2023 5:24

Electricians! This podcast delved into a fundamental idea that can transform your tradie business marketing - niche specialization. It's all about honing your focus to become a true expert in your field. Think of it like a heart specialist for heart problems or a knee specialist for knee issues in the medical world. When you tailor your services to solve particular problems, you stand out an...

Marketing Strategy Verses Marketing Tactics... Which comes first? | 03 16.10.2023 4:14

Before you spend your hard-earned money on marketing, it's crucial to have a plan in place. This discussion will explore the difference between marketing strategy and tactics. Think of strategy as the big plan for your marketing efforts, much like a sports team's season plan. It involves setting goals, whether it's winning a championship, securing a mid-table finish, or avoiding rel...

How Are You Qualifying Your Leads? | #02 09.10.2023 11:11

Electricians! Not all leads are created equal. Some are red hot and ready to book—others will waste your time and money . In this episode, I break down how to spot the good, the bad, and the ugly when qualifying leads. Listen in and stop taking the wrong jobs. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HE...

What is Marketing? My 9 Steps! | #01 04.10.2023 6:21

Marketing isn’t just a website or a flyer—it’s a strategy . In this episode, I break down the 9 steps to marketing success that help tradies attract better clients, convert more leads, and keep customers for life . If you’re serious about growing your business, listen in. 📈 Work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instag...

The Introduction | #00 04.10.2023 3:03

1. Follow me on Instagram - HERE 2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE 3. Join my FREE Skool community HERE Dog Bless 🐶 ___ Welcome to the "Simplified Trading Marketing Podcast," where we're cutting through the marketing jargon and clutter to help tradie business owners and tradies in the home service industry succeed. I started this podcast because I got fed up with all...