Alan Collins

Simplified Sparky Marketing

Business EN ↓ 155 episodes

ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

Author

Alan Collins

Category

Business

Podcast website

www.tradieology.com

Latest episode

Jul 11, 2026

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Episodes

Electricians - Get your time BACK! | 79 04.07.2025

Time’s the one thing you can’t buy back. In this episode, I break down two recent jobs that reminded me how much time tradies waste—and how to stop it. From admin hacks to VA delegation, this one’s all about taking back your day. How to find and hire a Virtual Assistant - https://simplifiedsparkyva.carrd.co/ 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9...

Do clients think what you think? | 78 27.06.2025

Ever stuffed up a job and thought it was game over? I’ve been there—more than once. In this episode, I share how fixing my own screw-ups turned pissed-off clients into loyal ones. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

My EOFY tax f#$k up! | 77 22.06.2025

EOFY is here, and I’m sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just change how you handle tax time. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

How I got my suspended Google Business Profile Back | 76 18.06.2025

After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it reinstated, and what you need to know to avoid the same headache.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Are your eggs in one basket? | 75 13.06.2025

Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a short span. If you’re putting all your faith in just one builder or source, you need to hear this. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How...

Cheap refer cheap! | 74 06.06.2025

This week, I’m unpacking why starting out with mates’ rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one’s all about charging properly from day one and avoiding the trap of working for free. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼 ...

Google Business Profile Suspention Part II | 73 04.06.2025

One month deep into a Google suspension—and it's been a ride. In this episode, I break down what’s happening behind the scenes and why your business listing is worth more than you think. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

The Simplified Sparky Marketing Mentorship | 72 31.05.2025

The time has come. Many have asked. It's here. 1. Click This IG Link - https://www.instagram.com/_alan.collins/ 2. Send me a DM with the word 'Winner' 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

AI is too undercooked to trust for Electricians | 71 29.05.2025

In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what’s working, what’s not, and how to use AI without getting burned. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube...

Smoking Hope! | 70 22.05.2025

Sparkies - Sick of being sold the dream?  1 Million in profit and 10 staff in one year 🤥.  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

You’re not a charity - charge for warranty callbacks! | 69 17.05.2025

Sick of eating costs for every warranty job for your electrical work?  In this episode, I talk  when to charge and when to wear it - and how to make warranty work profitable. Whether you're a sparkie or any hands-on tradie, this will change the way you handle call-backs.  Tune in from the streets of Japan, ASMR and all. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build yo...

I LOST 539 Google reviews for my electrical business overnight! | 68 08.05.2025

Too many of you are building your electrical business on rented land — and Google just reminded me the hard way. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

How a Greedy Mistake Cost Me an Electrical Goldmine | 67 28.04.2025

How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates.  Learn why short-term thinking kills long-term success and how protecting relationships is the smartest marketing move for any electrician serious about building a profitable business. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Fl...

Discounts and D-Grade Clients. | 66 22.04.2025

Cutting your Electrical quote by 20% might feel like a small move—but you’re actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you’re dropping your pants to win work, listen to this first. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽...

Are You Marketing for Electricians or Leads? | 65 18.04.2025

Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you’re doing it wrong. This one’s about shifting your mindset and making content that actually pulls in work—not just likes. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on...

Plain Flyers? | 64 11.04.2025

Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It’s simple, clever, and it’s working. Might be time to ditch the glossy brochures. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HER...

Frictionless Payments - Pass Card Fees! | 63 08.04.2025

Electricians get paid quicker, and pass the card fees.  Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options. - Servicem8 Sign Up Offer - Servicem8 Pay Setup 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instag...

The three types of websites you need to know | 62 04.04.2025

Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads. Squeeze page 👉🏼 Link HERE 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minut...

We reflect our teachers | 61 01.04.2025

Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a good way), speak your client's language, and win more jobs. 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9...

Chasing Shiney Objects! | 60 26.03.2025

Electricians!  Stop chasing shiny objects! Whether it’s the latest software or some flashy AI gimmick, it’s easy to get caught up thinking it’s the magic fix for your business problems. The truth? It’s all bullshit. In this episode, I break down why doubling down on fundamentals and being lean with what you’ve got will always win over the next new thing. Listen in and get back to basics! 📈 Work d...

Should you Quote before you start? | 59 20.03.2025

Electricians! Love a good backlash?   Instagram Post - https://www.instagram.com/p/DHK-PsuSsuk/ 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTube 👉🏼 HERE

Website Speed is Killing Your Leads... | 58 16.03.2025

Electricians! Your website speed is costing you leads. If it takes more than three seconds to load, people won’t wait—they’ll go elsewhere . In this episode, I break down why a slow website = lost business and how to test and fix it fast .  📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 More on YouTub...

The way you make me feel... | 57 13.03.2025

Electricians. A simple text made me want to drop $400 for a dinner...why? Words sell. In this episode, I break down how the right wording can make or break a sale and how you can use this in your electrical business to mske more $ without being pushy . 📈 Work directly with me 👉🏼  HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼  HERE 📽️ More on Instagram 👉🏼  HERE 🎥 Mo...

The Silver Bullet Leads MYTH! | 56 09.03.2025

Electricians... Still looking for a quick fix to get leads? Hate to break it to you— there is no silver bullet . Leads don’t magically appear overnight. You need the right systems in place . In this episode, I break down exactly what you need to fix so leads come to you—not the other way around. If you’re serious about growing your business, listen in. 📈 Work directly with me 👉🏼  HERE 🚀 The Sp...

Make Money Psychology | 55 06.03.2025

Electricians... Struggling to pay your tax bill? Feel like you’re working hard but not actually making money? You’re probably not charging enough —and this episode will shift your mindset on why you need to be making more . I break down hourly rates, tax, cash flow, and profit , plus the simple pricing changes that can guarantee you take home a proper wage . If you’re sick of scraping by, this one...

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