Simpli.fi

Katie Robbert , CEO of Trust Insights Join Ann Kraus and Katie Robbert as they discuss the world of AI, uncovering Katie's unique FOG framework (Find, Organize, Generate) for understanding artificial intelligence. Katie shares valuable insights on how companies and agencies often go wrong when adopting AI and introduces her 5P framework (Purpose, People, Process, Platform, Performance) to guide su...

Tom Martin , Director of Media Services at Communica   Tom Martin, a seasoned media professional with 40 years of experience, shares his journey from traditional advertising to the digital age and explains how data-driven marketing is transforming the industry. Discover how Tom's agency embraced in-house digital buying services and why they chose Simpli.fi. Learn about the impact of CTV advertisin...

In this episode, we explore the profound impact of AI on expertise-driven content with Jeff Coyle. Ann and Jeff discuss the dynamic world of AI-powered content marketing, where authenticity and expertise reign supreme. Jeff sheds light on the changing role of content agencies and how AI empowers experts to create unparalleled value. Discover the secrets to crafting authentic, authoritative content...

Andrew Davis , Keynote Speaker and Best-Selling Author Andrew Davis, marketing expert and visionary, shares insights on how to harness the power of AI in marketing. From leveraging the 'after party glow' to transforming your brand's narrative through location-based strategies, Andrew provides actionable advice for marketers to navigate the AI landscape effectively and embrace a future of creative...

Brooke Osmundson , Director of Growth Marketing for Smith Micro Software Join Brooke Osmundson, a PPC marketing expert with a decade of industry experience, as she demystifies the world of PPC audits. Learn the essential balance between technical precision and aligning strategies with overarching business objectives. Explore effective audience targeting strategies, considering diverse demographic...

Mike Montague , Director of Community Engagement at Sandler Training In this episode, Mike Montague, host of Playful Humans, discusses the power of infusing playfulness into marketing. From playful brand strategies to unleashing creativity by reducing stress, learn how to break free from the mundane and create campaigns that resonate. Mike shares valuable insights and draws inspiration from unconv...

Jeremiah Guappone , Chief Strategy Officer and GM at Data Genomix   Jeremiah Guappone discusses the ins and outs of political campaigns and Connected TV (CTV) in the digital landscape. Jeremiah reveals the importance of speed and agility when managing digital political campaigns. Learn how Data Genomix uses CTV to hyper-target voters at a fraction of the cost of traditional television. The convers...

Joe Zappa , CEO and Founder Sharp Pen Media In this episode, Joe Zappa from Sharp Pen Media dives deep into the intricacies of AdTech and MarTech. Revealing the strengths and weaknesses of modern marketing agencies, Zappa emphasizes the need to understand customers beyond product features. He also discusses the influential role of AI in content marketing, especially for inspiration and education....

Sophia Ho , Brand Performance Marketing Group Director, The TRG Agency   Sophia Ho discusses the significance of programmatic advertising. With over 18 years in the industry, Sophia shares how programmatic strategies bridge gaps that Google search and social media can't cover. She highlights the importance of understanding audiences, shares the innovative "whole human approach" at TRG, and delves...

Mike Pocci , Executive Director/Connections at AfterMath   Mike Pocci joins Simpli.fi TV to discuss the transformative nature of brand communications in an age of information overload. Emphasizing the power of authenticity and genuine dialogue, Mike shares insights into the balance between creativity and data-driven strategies. As third-party cookies phase out and AI becomes integral to digital ma...

Robert Brill , Founder of Brill Media   Robert Brill, the founder of Brill Media, explores the intricacies of programmatic advertising. Discover the valuable advice Robert offers to agency owners about simplifying the language and removing jargon when discussing programmatic services with clients. Dive into the world of dynamic ad creative and operational excellence, and learn how these factors co...

Zondra Evans , Founder and CEO of Zondra TV Network   Join Simpli.fi TV for a lively discussion with Zondra Evans, founder of a streaming television network and marketing expert, as she discusses the world of streaming TV advertising. Discover why advertisers should care about streaming TV, how small to mid-size businesses can leverage it cost-effectively, and the importance of an omnichannel appr...

Damon Burton , Founder of SEO National Join host Ann Kraus in a candid conversation with SEO expert Damon Burton as they discuss the power and pitfalls of artificial intelligence (AI) in the world of search engine optimization (SEO). Damon shares his insights on describing SEO to clients, the potential liabilities of using AI for content creation, and the importance of quality control. Discover ho...

In this special 100th episode of Simpli.fi TV, CEO Frost Prioleau and CTO Paul Harrison reflect on Simpli.fi's inception, evolution from display to omnichannel advertising, emphasizing innovative use of unstructured data, adaptability to industry shifts like mobile and CTV, and the team's pivotal role. They outline the future vision: integrating acquired platforms for end-to-end campaign managemen...

John Chan , CEO and co-founder of 2X Growth Agency   In this Simpli.fi TV interview, John Chan shares strategies for effectively managing large ad budgets and optimizing ROI. He highlights the advantages of working with substantial budgets, emphasizing the wealth of data available for informed decision-making. John stresses the importance of campaign structure and knowing when to break established...

Sara Elkins , Vice President of Digital for Shaker Recruitment Marketing   In this insightful conversation, Sara Elkins, an expert in recruitment marketing, shares her perspective on the essential components of a successful recruitment marketing program. She emphasizes the importance of starting with a strong employer brand, aligning messaging with the target audience, and leveraging various digit...

Eric Nelson , Co-founder of Fraction Media Group   Eric Nelson of Fraction Media Group discusses the agency's groundbreaking stance on independence and transparency in media relationships. By eschewing ownership and adopting a fee structure without markups, the agency prioritizes client interests and accelerates campaign processes. Eric also delves into the challenges and opportunities in Connecte...

Paul Harrison , Chief Technology Officer Simpli.fi Paul Harrison, Simpli.fi's CTO, talks about cookie deprecation's impact on advertising. Harrison stresses preparedness, highlighting Simpli.fi's proactive stance, leveraging privacy by design principles. He discusses alternative solutions like contextual targeting, ZTV for CTV, and geofencing for attribution. Addressing concerns about keyword sear...

Chris Rodriguez , CEO of iExcel In this Simpli.fi TV discussion, David McBee and Chris Rodriguez explore the evolution of digital marketing, emphasizing measurable performance alongside targeted awareness campaigns. Chris shares insights on leveraging display ads for audience targeting and conversion success, while also highlighting the effectiveness of social messaging and SMS marketing. The conv...

Matt Crenshaw , CEO of Nova   Matt Crenshaw, CEO of Nova, to discusses the evolving landscape of creative automation and AI in digital advertising. They delve into the concept of "regenerative AI" and its practical applications, highlighting Nova's role in seamlessly repurposing content across different advertising channels. Matt explains how Nova's technology enables brands to quickly adapt succe...

Will Gaffney , Principal Product Manager at Simpli.fi  Join David McBee and Will Gaffney in this insightful episode of Simpli.fi TV, where they explore the essential metrics behind streaming TV ad campaigns. Gain a comprehensive overview of how impressions translate into measurable impact, from reach and frequency to targeting strategies. Whether you're a marketer, media buyer, or business owner,...

Granger Tripp , Client Partner at LiveRamp   Join Granger Tripp as he discusses LiveRamp's groundbreaking advancements in data collaboration. Learn how LiveRamp facilitates secure data sharing among businesses, including their partnership with Simpli.fi. Discover how this collaboration empowers advertisers to execute targeted campaigns, optimize measurement, and prepare for the future without thir...

Ezgi Arslantay , Co-Founder of Fucimo   In this illuminating discussion between David McBee and Ezgi Arslantay, the focus remains steadfast on democratizing advertising for small businesses. Arslantay, drawing from her extensive marketing background, underscores the challenges faced by SMBs in accessing diverse advertising channels and offers actionable solutions. From leveraging streaming televis...

Robert Royer , Founder and President of Building Brands Marketing   Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer. Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions. Learn how the team at BBM leverages their expertise i...

Matthew Kilmurry , Founder & CEO, Intrinsic Digital Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, a...