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Chad Hallert , Chief Marketing Officer of Good Giant   Join Chad Hallert, a seasoned expert in the field of travel, tourism, and gaming marketing, as he shares his passionate insights on the challenges and opportunities in this dynamic industry. Chad discusses the importance of adopting an omnichannel and customer journey-focused approach to campaign planning, bridging the gap between traditional...

Jeff Swartz, CEO & Founder of Ethic Advertising Agency Jeff discusses his passion for geo-fencing and describes new AdTech he is developing to make it available to any size advertiser or agency. He talks about how to leverage different DSPs for different clients, and some of the issues that Google Analytics has with DSP data.

Katie Brinkley , Founder Next Step Social Communications David McBee interviews Katie Brinkley, a social media expert, who expresses her strong belief in organic social media, emphasizing the importance of pushing out content in the right way to reach the right audience and build awareness. She acknowledges that paid social can be effective for clients who are less engaged or reluctant to appear o...

Rob Norman , former Chief Digital Officer of WPP's GroupM   In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented by data regulation, Rob offers valuable insights for advertisers and media st...

Matt Walker , Founder and Managing Director of Rally Digital Sit down with Matt Walker, a seasoned expert in political advertising for this conversation about political campaigns and media buying, Walker shares his journey from college internships to running millions of dollars in advertising across digital channels. He reflects on the political industry's evolution over the past decade, highlight...

Rich Brooks, Founder and President of Flyte New Media In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can identify unique qualities that set them apart from the competition and build strong...

Ryan Sheehy, Director of Digital Training & Strategy at Townsquare Media Ryan Sheehy talks about the role of traditional advertising in a digital world and the importance of building brand equity and trustworthiness through traditional media platforms such as TV and radio. He emphasizes that having a diversified media plan is crucial for creating a strong consumer journey and achieving a retur...

Drew Stein , founder and CEO of Audigent In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, pro...

David Pisarek, Founder and CEO of Wow Digital In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss...

Daniel Alfon , author of How to Build a LinkedIn Profile for Business Success Daniel Afon discusses the untapped potential of LinkedIn as a powerful platform for generating leads and growing brands. He highlights the significance of LinkedIn's role in search engine optimization (SEO) and emphasize the need for brands to empower their employees to leverage the platform effectively. The conversation...

Chris Hood , Founder of CH Digital In this insightful conversation, Chris Hood delves into the concept of customer transformation, a strategic approach that transcends traditional business models by centering on the consumer experience. Contrasting it with digital transformation, Hood emphasizes the significance of aligning an organization's culture, technology, and processes with consumer aspirat...

Jason Barnard, CEO and founder at Kalicube Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert in this field. Jason explains how a well-crafted brand SERP can positively impact your digital marketing strategy by influencing potential customers’ perception of your brand. He emphasizes the importance of...

Andre Ezeugwu , CEO and Founder of Ifodige Media Group   Join host Ann Kraus in a conversation with Andre Ezeugwu, the visionary behind IFODIGE Media. Discover game-changing strategies as Andre reveals how fearless optimization drives targeted growth by merging terrestrial and digital advertising. Uncover the power of geofencing, precise targeting, and a groundbreaking approach that outshines comp...

David Van Beekum , Co-founder and Creator of tweva David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-gen...

James Pacovsky, Advertising Director LOCALiQ James Pacovsky specializes in digital advertising and works with small, medium, national, and international businesses in the home services industry, such as HVAC, plumbing, solar panel installation, and self-storage facilities. He discusses how he finds clients through trade shows and Google mining, and uses tactics such as email marketing, display adv...

Frank Neill, Founder of FN Digital Marketing Frank Neill, a marketing expert with a background in radio and digital marketing, specializes in inspiring action. In this episode of Simpli.fi TV, Frank talks about the power of storytelling and crafting messages that resonate with consumers. By understanding their desires and motivations, marketers can create effective campaigns across various channel...

Sandy Dedeian , Founder and CEO of Rectified Inc. In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challeng...

Tyler Horsley , Founder and CEO of Nuclear Networking In this interview, Tyler Horsley talks about helping clients create a unique identity for their advertising campaigns. He emphasizes the importance of differentiating oneself from competitors by going beyond secondary qualifiers like ratings and years in business. Instead, Horsley encourages clients to delve into the core DNA of their company,...

Josh Eliseuson, Founder & President of Jubilant Digital Marketing Josh talks about his agency’s theme: “the humble hustle” and how important it is to take care of clients. He also describes the loss of control that has happened to Search Engine Marketing over the years and how his team has learned to become stewards of Artificial Intelligence to best serve their clients.

Tom Winter , Founder at SEOwind Tom Winter discusses the impact of AI on marketing and how marketers can adapt to this evolving landscape. From the role of AI in automating repetitive tasks to the importance of providing context to AI models, Tom shares practical advice on how marketers can harness AI as a valuable tool rather than seeing it as a threat. He emphasizes the need for marketers to lev...

Samantha Bedford , Founder and CEO of Pico Digital Marketing Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder colla...

Justin Croxton, CEO of Propellant Media David McBee interviews Justin Croxton, the CEO of Propellant Media, a digital advertising technology company. Justin shares his passion for marketing and provides tips on how to make it fun. He also gives advice on how to win larger clients by becoming a strategic partner and having conversations beyond programmatic advertising. Additionally, Justin talks ab...

Brandon Leibowitz , Founder of SEO Optimizers Learn from Brandon Leibowitz, an SEO expert and founder of SEO Optimizers. In this insightful episode, Brandon discusses the ever-evolving landscape of search engine optimization in 2023, where the rules of the game continue to evolve. Discover advanced strategies for boosting a website's visibility and conversions, the importance of authenticity and u...

Eric McGehearty, CEO & Founder of Globe Runner In an interview with Simpli.fi TV, Eric McGehearty, founder of Globe Runner, explains how he is integrating advances in artificial intelligence (AI) into his daily business operations. McGehearty outlines various ways AI can be used for businesses, such as creating productivity tools, automations, and predictive analytics. He describes how AI can...

JJ Reynolds , Founder and Lead Measurement Strategist at Mediauthentic In this insightful interview, our host Ann Kraus dives deep into the world of data analytics with the expert JJ Reynolds. They explore the common misconceptions about Google Analytics, emphasizing the importance of taking action on data rather than just analyzing it. Discover how agencies can transform their approach to data to...