Simpli.fi

2026 is shaping up to be a pressure-test year for marketers. Not because one big thing is changing, but because everything is shifting at once. Streaming continues to rewrite “TV.” AI is reshaping how consumers discover and evaluate brands (often before they ever hit an actual website). Political and advocacy budgets are gearing up for a noisier, more competitive market. And across it all, one exp...

In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each month with sound-on, full-motion ads at the gas pump. Backed by eye-tracking data, Dave shares why digital out-of-home is a must for modern marketers and how brands can thrive in these hyper-contextual spaces.

Content Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on  Simpli.fi  TV to discuss programmatic advertising training, analytics, and industry misconceptions. He shares insights on how his LinkedIn course has helped both new and experienced media buyers better understand the complexities of prog...

Hernan Vazquez , CEO and founder of Scale Driven   Join Simpli.fi TV host David McBee as he sits down with Hernan Vazquez, CEO and founder of Scale Driven, to discuss the world of connected TV advertising. In this insightful interview, Hernan shares his expertise on leveraging connected TV to reach new audiences and drive business growth. From practical advice for brands new to TV advertising to s...

Bear Newman , President and Co-founder of Bear Fox Marketing   In this episode of Simpli.fi TV, host David McBee interviews Bear Newman, an SEO expert, about strategies for achieving SEO success and staying ahead of the ever-changing digital landscape. Bear shares insights on the importance of asking "what if" in SEO, focusing on ROI, building trust with authoritative content, and adapting to AI-d...

Bryant Powell , Associate Director of Social Media Omnichannel Capabilities at Bristol Myers Squibb   Join host Ann Kraus for a conversation with Bryant Powell, a marketer and podcaster, about the importance of social audio presence for companies. Bryant shares statistics highlighting the growth of podcasting and its effectiveness in increasing brand awareness. He also discusses how podcasting can...

Tommy Walker , author of Mindset Secrets for Entrepreneurs   Tommy Walker, the mind behind "Mindset Secrets for Entrepreneurs," talks about the subconscious barriers hindering business growth. With 26 years as an entrepreneur and 14 years as a coach, Walker shares his insights into common roadblocks faced by entrepreneurs, from negative self-images to challenges in communication and ingrained beli...

Sam Swirsky , Brand Strategist at Acquisition.com In this insightful interview, Sam Swirsky, a LinkedIn expert, reveals the untapped power of LinkedIn for B2B success. He discusses how the platform, often underestimated, can lead to significant business advantages. Sam emphasizes the importance of personal branding for businesses and shares the strategies employed by industry leaders. Discover how...

Angela Marsh , Senior Growth Strategist at Venus et Fleur In this insightful conversation between David McBee and Angela Marsh, the challenges and strategies of modern brand marketing are explored in the context of the shifting digital landscape of 2023. Angela Marsh, an experienced marketer, delves into the evolving complexities of growth marketing, highlighting the need for brands to reevaluate...

David Forman , Chief Operating Officer at Clarity Creative Group Digital marketing expert David Forman discusses the world of paid media and its continued relevance in the era of social media dominance. With a focus on Google Ads and Microsoft Bing Ads, he delves into the key components of running a successful paid digital advertising campaign. Emphasizing buyer intent keywords and aligning ad con...

Tony Guarnaccia , Head of Growth, Castocity Tony Guarnaccia discusses the growing popularity of podcasts and their potential for brand marketing. He explains how podcasting has gained momentum, and how it presents an opportunity for brands to differentiate themselves in an oversaturated and fragmented marketing landscape. He emphasizes the importance of content creation and leveraging podcasts to...

Joey Lowry , Digital Marketing Specialist at Media Shark  In this episode of Simpli.fi TV, David and Joey discuss the world of programmatic advertising and CTV. They dive into the dos and don'ts of working with advertisers using these strategies, emphasizing the importance of not assuming expertise and the critical role of creative artwork. Joey shares success stories of clients who have achieved...

Mark Savant , Owner of Mark Savant Media Mark Savant is an advocate for the impact of podcasting on branding. He emphasizes the significance of establishing an online presence in today's digital landscape, where podcasting serves as a powerful tool for businesses and brands to differentiate themselves. He speaks to the value of consistent content creation, ranging from short clips to longer conver...

Barrett Matthews , Founder of Media Boss Pro Join host David McBee as he interviews media expert Barrett Matthews, who highlights podcasting as a game-changer, allowing individuals to easily start their own shows and reach a wide audience. He emphasizes that businesses can benefit from corporate podcasts to educate and engage their target market, citing research showing podcast listeners' affinity...

Armando Yanez , President of  Primary Lens Armando Yanez, an expert in using data for marketing campaigns, explains the importance of data in targeting the right audience. He shares examples of campaigns where data-driven approaches led to increased conversions. Armando discusses the use of geo framing to retarget individuals exposed to billboards and emphasizes aligning conversion metrics with ac...

Kara Rozek, VP of Media at SPM Marketing In this conversation, David McBee interviews Kara Rozek, a healthcare marketing specialist. They discuss the benefits of specializing in a single industry like healthcare, highlighting the ability to understand common challenges and provide tailored solutions. Kara mentions the importance of using digital tactics such as search, programmatic advertising, an...

Augie Johnston, CEO of Vidchops In this conversation between David McBee and Augie Johnston, they discuss the importance of video advertising strategies in 2023. Augie emphasizes the ease and affordability of creating videos with today’s technology, making it a powerful tool for growing businesses. He advocates for online video advertising, including pre-roll videos and user-generated content (UGC...

Charity Huff , CEO of January Spring Our guest today is Charity Huff, CEO of January Spring, a digital marketing and advertising agency that works exclusively with niche publishers. Charity has designed and delivered multimedia sales programs working alongside 5,000-plus sales professionals from the media and tech industries over her 25-year career. She and her team have built a proven model of th...

Adam Mark, Area Manager at 2060 Digital David McBee and Adam Mark speak on the topic of combining search engine marketing (SEM) and programmatic media in digital marketing. The conversation highlights the importance of map rankings for local and regional businesses and how SEM and programmatic media can be used together to improve a client’s campaign. Adam discusses how paid search is a valuable t...

Eric Eden , Co-Founder and CMO of Workverse   Eric Eden, host of the "Remarkable Marketing" podcast, discusses key insights from his interviews with top marketing leaders. He highlights how successful marketers leverage diverse strategies, such as combining online advertising with content marketing, influencers, and user-generated content to reduce costs and enhance impact. Eden emphasizes the sig...

Dan Coughlin , Managing Director at Get Hyped Media LLC   In an insightful interview, Dan Coughlin delves into the dynamic world of influencer marketing, revealing strategies for navigating rising costs and fierce competition. He highlights the game-changing impact of performance marketing and whitelisting, where brands run ads through influencer accounts for greater authenticity. Coughlin shares...

Andy Rossmeissl CEO of Faraday   Simpli.fi TV welcomes Andy Rossmeissl, CEO of Faraday, a customer behavior prediction platform. Discover insights on lookalike audiences and how they can revolutionize your marketing strategies. Andy shares valuable information on targeting, personalization, and ensuring accuracy in audience prediction. Learn how to optimize your marketing efforts and drive better...

John Horn , CEO of StubGroup   In this engaging interview, we dive into how AI is transforming digital advertising, making ad targeting and personalization more effective and streamlined than ever. From leveraging data to achieve higher quality leads to finding the balance between automation and human intuition, this conversation explores the evolving role of AI in marketing. Discover the practica...

Aman Khanna, Co-Founder of consumr.ai , joins David McBee on Simpli.fi TV to discuss how AI is revolutionizing customer insights and media transparency. With over 20 years of experience in MarTech and AdTech, Aman shares how brands can leverage AI-driven audience intelligence to uncover deeper consumer behaviors, optimize media buying, and enhance targeting strategies. He explains how AI twins can...

Brandon Lutz, B2B Marketing and Offline Media Expert, returns to Simpli.fi TV to explore the untapped potential of programmatic audio for B2B brands. In this episode, he discusses why audio should be a key component of a marketing strategy, highlighting its advantages in audience targeting, cost efficiency, and brand storytelling. Brandon also explains the benefits of using a DSP to manage audio i...