Jeffrey Mason
SimpleBiz360™ Podcast
The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action.
Where to listen?
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Episodes
Episode #166: DELIVERABLES PACKAGED WITH A DASH OF TLC! 22.12.2022 4:46
Tis the season for wrapping gifts with the right paper, bow and finesse. Join us for a fast and playful look at how we can rise above the competition by providing information in customer-pleasing packages. Support the show
Episode #165: FIND PEACE, REST & JOY IN THE TRUE CHRISTMAS GIFT! 15.12.2022 8:46
The last few years have been filled with wacky twists, turns, ups, downs, weirdness and strangeness. Lives and livelihoods have been altered forever. Global fear mongering has taken center-stage. Many of us are distraught, confused and crying out for the truth. Many of us need the comfort delivered by encouraging messages of hope. This episode is intended to share the truth about the real Christma...
Episode #164: DO YOU CHOOSE LTW OR WTL? 08.12.2022 4:59
For one-third of my career I commuted 4 hours a day to and from work. Many key life moments were missed in exchange for my coming and going. What about you and your career? Is it time for some hard choices and possible changes? When the sun sets on your career…what do you want to see on the scales of life versus work? Sip your favorite drink and give this one some thought! Support the show
Episode #163: Wendy Harris – Making Conversations Count 01.12.2022 1:11:00
Effective use of the phone is the focal point of this episode. Although the totality of business phone conversations are on the decline, many companies still rely on this tool as an essential ingredient for success. Wendy Harris is an author and trainer that specializes in getting robust returns on the investment of making phone calls. Join us as we head to Scotland for a fun and informative discu...
Episode #162: THE ALWAYS FACTOR 24.11.2022 3:44
“Always” is a now a lazy, casual word that actually has deep roots in specificity. In this 3:44 show, we highlight three nuggets of encouragement that we put in the “Always” file. Enjoy your turkey and remember the tips for oven cooking…always turn the oven on, always slow cook at 325°, always remember to baste it periodically, and always enjoy time with friends and family! Happy Thanksgiving! Sup...
Episode #161: BATTLE TESTED BUSINESS BUDDIES 17.11.2022 3:57
Grab and go! Plug and play! In and out! These are phrases that describe the lives many of us live. It is not uncommon to have busy work schedules collide with a life calendar that heaps too much on our plates. Now imagine injecting the “heat of a business battle” that turns ugly, simply because there was not enough time to adequately prepare. Join us for a thought- provoking show that uncorks a fa...
Episode #160: HAVING THE MINDSET OF A SERVICE VOLUNTEER! 10.11.2022 5:21
Do we agree that most companies take aim at trying to address the realistic wants of customers? In addition, don’t most businesses attempt to service consumers in ways that address baseline needs? Yet, how many of us strive to deliver a next-level service that springs forward from a mindset of getting to the customer before they get to you? What if “Volunteer Servicing” could change the long-term...
Episode #159: WONDER, WATCH, WAIT OR WORK IT! 03.11.2022 4:41
This business suggestion feels weird to deploy and can be draining to execute! However, in some cases the job might not be accomplished without the use of this business buddy! Join us in examining a unique managerial method that elevates customer satisfaction and delivers two-sided profitability. The ball is on the two-yard line, it’s fourth down, and we need to score for the win! Let’s work it! S...
Episode #158: Wesley Cantrell - A Leader of Consequence 27.10.2022 1:32:51
The former Lanier Business Products President, and Lanier Worldwide CEO shares valuable insights from his notable and distinguished career. Wesley tells short stories and offers takeaways about faith, family, work, life, character and the ability to release the CEO within! This interview clearly points to the career cornerstone that can create future leaders of great consequence. During our interv...
Episode #157: HOW DOG OWNERSHIP CAN HELP OUR BUSINESSES 20.10.2022 4:35
This “3 Biz Tips in 5 Minutes” show spotlights some fun customer-care reminders we can borrow from our furry, tail-wagging friends! Imagine learning how to create better customer experiences just because you own a dog? Fido, Spot, Fluffy, Rascal and a host of other canines can teach us how to live out 3R customer care. Hopefully this show will become a memory trigger each time you delve into clien...
Episode #156: HOW TO MONETIZE CUSTOMER BEWILDERMENT 13.10.2022 4:54
What is happening with my order? Why doesn’t anyone get back to me? Who can I turn to for answers? Do these frustrating questions sound eerily familiar? The sad reality is that the information black hole has annoyed most of us at least once in our buying history! For many of us, the quiet of the communication wilderness is far too common! Quite simply; buyers and consumers deserve our timely infor...
Episode #155: BOOST PROFITABILITY & SATISFACTION WITH A SHARED LANGUAGE 06.10.2022 4:05
This installment of “3 Biz Tips in 5 Minutes” zeros in on the internal and external benefits of a shared language culture. Aligning internal operations with customer deliverables sounds easy. However, many companies trip and stumble by defaulting to a silo culture that can create internal confusion and customer alienation. Join us as we explore how “ICE” can lead to a shared language culture that...
Episode #154: THE PROFITABLE ROI OF 3P BIZ INSURANCE 29.09.2022 3:26
We share an inexpensive, effective and rarely mentioned business insurance policy in this “3 Biz Tips in 5 Minutes” episode. Unnecessary chaos and calamity? Consistent margin erosion? Continuous customer defections? Ugly balance sheets? If our businesses look and feel like this, we should consider taking out some 3P insurance? Join us for a fun, fast and foundational broadcast that zooms by so fas...
Episode #153: THE ART OF BECOMING A TRANSACTIONAL SPONGE 22.09.2022 5:16
Business improvement ideas are everywhere! We just need to be open to soaking up and soaking in our own surroundings and experiences. Becoming a “Transactional Sponge” is the art of looking, listening, processing, and then taking away & transferring the lessons learned over to our businesses! This discipline can be simple, fun, refreshing, transformative and impactful. If we sincerely want to...
Episode #152: THE MOUNTAINTOP VIEW WORTHY OF THE CLIMB! 15.09.2022 5:31
Meeting customer wants and needs pour the concrete foundation that many of our businesses are built on. The best companies in the world bake in stated expectations, and then take aim at exceeding those expected deliverables. But what if we climbed one step higher? What if we surprised customers with a level of service rarely seen or experienced? What if we delivered a jaw-dropping, mountain top vi...
Episode #151: TURNING STRATEGY INTO REALITY WITH BUSINESS ARCHITECTURE 08.09.2022 58:38
Whynde Kuehn shares valuable insights on her new book about business architecture. Charting an operational path as one of the original business architecture pioneers, Whynde Kuehn takes our audience on a guided tour of this foundational discipline for enabling end-to-end transformation and organizational agility. Bridging alignment gaps and connecting strategy to execution are enterprise necessiti...
Episode #150: BRIDGING THE GAP BETWEEN SKEPTICISM & BELIEVABILITY 01.09.2022 4:59
Sadly, self-serving spin doctors and casual liars have invaded many aspects of life and business. Customers are becoming more cautious and confused about what to believe. Buyers want, and need help avoiding the snares of false claims and imposters. This 3-in-5 show looks at how we can shine a light on truth by properly incorporating demonstrations, examples, facts, exhibits, analogies, testimonial...
Episode #149: STOCKTON UNIVERSITY CELEBRATES 50 YEARS w/ Jessica Chamberlain 25.08.2022 1:21:15
Join Jessica Chamberlain (Class of ’20, ‘22) and Jeff Mason (Class of ’83) for reflections on the first 50 years of Stockton University. Jessica was a member of Stockton’s 50th Anniversary Commemoration project team. These dedicated students and professors embarked on capturing decades of personal stories that reveal the brand DNA of Stockton. Jeff and Jessica initially met as they collaborated on...
Episode #148: HOW DO OUR CUSTOMERS DESCRIBE US? 18.08.2022 4:49
Our core values often take center stage during various phases of delivering the customer experience. What does our professional conduct communicate to customers, associates and teammates? This “3-in-5” installment invites us to look inward in an effort to establish, operate and demonstrate customer-pleasing values. Support the show
Episode #147: 3 BIZ TIPS IN 5 MINUTES 11.08.2022 4:04
Please join us as we launch our new short-format podcast series. These new shows will consist of customer-pleasing and money-making concepts rooted in common sense. Each “3-in-5” episode is based on valuable insight from a collection of third-party influencers. Next, SimpleBiz360® simplifies and repackages these concepts based on decades of testing, applying and gathering customer feedback. We hop...
Episode #146: CLIENT-PARTNER SUCCESS – with Jessica Carroll 04.08.2022 1:00:44
Jessica Carroll shares her background and touchpoints that provide the bedrock for her professional specialty. This episode speaks to the C-Suite community about building the correct framework to support successful client-partner programs. Support the show
Episode #145: LEAN SYSTEMS THINKING – with Hal Moran 28.07.2022 1:14:02
How can we better understand the relationship of corporate components to the systems that rely on them? How can a “people matter most” philosophy build better systems that enhance the quality of the customer experience? Join us as Hal shares the core components of the “Lean Academy” program that he designed and taught within various corporate environments. Support the show
Episode #144: THREE SERVICE MINDSETS THAT DELIVER GROWTH! 21.07.2022 5:32
We love a cool summer breeze, and that’s how we describe this show. Press play and listen in as you start prepping your breakfast. Next thing you know…you have three new money-makers before your coffee is done brewing, What a beautiful morning! Support the show
Episode #143: WHAT SERVICE INTENTIONS ARE WE TELEGRAPHING TO CUSTOMERS? 14.07.2022 13:42
Actions often speak louder than words. What about customer service telegraphing? Many savvy customers are skilled at picking up behavioral tips about the good, bad or ugly service they are about to receive. These early-stage service signals can damage the transaction mojo and create bad customer experiences. As business operators, we need to identify these telegraphing patterns, eliminate them, an...
Episode #142: HOW CAN WE BECOME GOOD ROOM READERS? 07.07.2022 9:52
A recent trade show story painfully illuminates what can happen when business professionals don’t pay attention to customer body language. Reading the room is a skill set that can be learned. However, reading the room can become less important if you plug in a simple, client- engagement protocol. This quick show delivers an old school practice can become fresh, productive and profitable. Support t...
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