Jeffrey Mason

SimpleBiz360™ Podcast

Business EN ↓ 442 episodes

The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action. 

Author

Jeffrey Mason

Category

Business

Podcast website

simplebiz360.com

Latest episode

Jul 10, 2026

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Episodes

Episode #191: QUICK. SLOW. SLOW. 15.06.2023

What are the various ways we engage with customers? More importantly, how do we engage with our customers. Do we wing our encounters and default to verbal wrestling. Do we blurt out the first thought that bubbles up, or do we patiently listen before a careful response? Do we put thought into what we will say, should say, and do say? This episode will open up a vault on the QSS principle, which was...

Episode #190: HOW TO DISCOVER THE BEST CUSTOMER FEEDBACK 08.06.2023

Acquiring experience-oriented opinions about purchases can be an arduous task, resulting in excessive costs, and low engagement. This show looks at where to find inexpensive, and expansive information about what buyers think, and how they feel about our businesses. Enjoy! Support the show

Episode #189: WARRANTY CLAIMS ARE OPPORTUNITIES IN DISGUISE 01.06.2023

How often do we recognize the golden opportunities tucked inside of negative events? Probably not as much as we should. Turning lemons into lemonade is an overused cliché, that is undercapitalized in real life. Processing a warranty claim presents a viable opportunity to embrace this cliché, and deliver a customer-centric experience. Consumers understand that problems may arise, and all they reall...

Episode #188: Gordon Manzione – Another Shrimp on the Barbie 25.05.2023

As we take the week off from our “3 Biz Tips in 5 Minutes” podcast series, we invite you to Join us as we catch up with Gordon Manzione. The last time we connected was on Episode #43, dating back to August 13, 2020. Today we chat with Gordon about Australia, America, and his unique, creative, and evolving gift of video storytelling. Always candid, engaging, and good natured, Gordon will leave you...

Episode #187: EMBRACING THE MATHMATICS OF EXCEPTIONAL SERVICE 18.05.2023

Imagine reducing the quantity of time in order to increase the quality of service? We invite you to tag along for a five-minute broadcast that unveils the customer-pleasing math of delivering exceptional service in the Experience Economy. More or less, this episode is all about accomplishing more, with less! Are you a “720 Company”, or a “120 Company?” Enjoy the show! Support the show

Episode #186: DEMONSTRATING CUSTOMER-CENTRICITY WITH SHIPMENT PACKAGING 11.05.2023

Want better customer experiences? If so, then how about we start by examining the very packaging we use to get our products into the marketplace. How do our parcels really look when they hit front porches or receiving docks? It may seem trite on the surface, but we do send our customers perception-building messages, each time we ship a product. Stop and ask yourself one question. How many times ha...

Episode #185: BALANCING CATALOG CREATIVITY WITH RECIPIENT SATISFACTION 04.05.2023

This five-minute show highlights a few simple, customer-centric guardrails for print catalog design and layout.  Buyers want tools that make their job easier. Client-success is magnified when vendors address this basic mindset. These five minutes invite you to think of the word “TOOL” the next time you embark on a catalog layout. The ultimate challenge in creating cool, customer-friendly catalogs,...

Episode #184: “WAY TO GO” SENDS A POWERFUL MESSAGE 27.04.2023

Imagine using three, simple words that can change family relationships, companies, and careers! It is no secret that words can tear someone down, or build them up. We invite you to practice using this three-word phrase to encourage associates, teammates, spouses, kids, and grandkids. You will feel good saying this uplifting phrase, and the receiver will feel terrific. Who knows…your appreciation c...

Episode #183: ELIMINATING CORPORATE CULTURE HYPOCRISY 20.04.2023

Company associates detest corporate leadership that is hypocritical. Very few factors have the power to stifle a corporate culture transformation. However, being led by executives who practice hypocritical behavior can derail a well-orchestrated transformation. C-level leadership is constantly under the associate microscope. Why? The answer is simple. Followers want a leader who demonstrates the c...

Episode #182: NOTHING BUT NET! 13.04.2023

Basketball players love the sweet sound of a clean “swoosh” as a three-point shot rips the net with precision. Can we replicate that precision each time we deliver a customer experience? The answer to that question is probably not! But why not have some fun trying. This “3 Biz Tips in 5 Minutes” episode looks at a productive three-point shot that we can all aim for. Who knows, with enough practice...

Episode #181: RESPECTFULLY PASSING PROJECTS OFF TO ASSOCIATES 06.04.2023

Sadly, bad project handoffs are all too common in the corporate world. This “3 Biz Tips in 5 Minutes” broadcast considers a few ways we can respectfully transfer project portfolios to our teammates. Solid preparation, packaging, and communication are the takeaways from this speedy show! Our featured Lost in The Shuffle, Rock and Roll track asks the ultimate question when it comes to passing a good...

Episode #180: BECOME A TOP-RANKED VENDOR BY DELIVERING RADAR LOVE! 30.03.2023

The best business results often come from simple concepts put into consistent action. My high school soccer coach made our defense-minded team run excessive sprints at the end of most practices. Why? Our leader claimed that superior conditioning would result in a bounty of victories during the last 15 minutes of each match. Sure enough, as a perennial top-ranked soccer program, 70%-80% of our vict...

Episode #179: PLEASE MORE CUSTOMERS BY SAYING GOODBYE TO BLAME-SHIFTING! 23.03.2023

Our “3 Biz Tips in 5 Minutes” series aims at highlighting three helpful nuggets during each episode. Today’s broadcast features one of my favorite trifectas for changing business trajectory. We encourage you to absorb the timeless words of a legendary business giant. If you do these three things, we are confident your customers will respond favorably. Truth will pave the business highway better th...

Episode #178: WHICH SANDBOX DO WE SELL FROM? 16.03.2023

Today we examine the sandbox we usually play in when it comes to sales. Over the past few decades, I have concluded that most of the selling presentations sound the same to buyers. Price, quality, and delivery dominate the verbal and written landscape. However, is this really what the buyers want to hear? I do not believe it is. This episode looks at some simple probing questions that can lead the...

Episode #177: ARE WE GOOD BUSINESS THINKERS? 09.03.2023

This “3 Biz Tips in 5 Minutes” episode examines some practical ways to escape the monotony of “talking heads” telling us what to think, and how to think. Today we dish out three, simple questions to ignite quality thought and continuous improvement. We encourage you to find a place to getaway, turn off the electronic noise, and just think about your business! Support the show

Episode #176: TRADE SHOW OBSERVATIONS OFTEN CONTAIN VALUABLE TAKEAWAYS! 02.03.2023

Today our “3 Biz Tips in 5 Minutes” show takes a quick look at some of the interesting advice we can bump into while at trade shows. Enjoy hearing a great suggestion form a Montana store owner, as well as a compliment directed to the owner of a software company in a neighboring booth. Finally, a few Account Managers share some sage insight about the two-way street necessary for high-performance, V...

Episode #175: ARE WE STRIVERS OR ARRIVERS? 23.02.2023

Over the decades society has been flooded with the voices of “experts.” As a microcosm of society, the business community has copied and pasted this trend into their marketing. Social media is now the amplifier and new town crier for the personalities self-titled as “experts.” Let’s take a 5-minute break and ask some questions about this! How is this affecting us? How are we projecting to our cust...

Episode #174: POLISHING OUR DIAMOND IN THE ROUGH! 16.02.2023

Often dormant and untapped, this business quality is a crowd-pleaser and definitive money- maker. Customers gravitate to it, and loving parents have been expressing it to their kids for generations. Used in authentic and genuine ways, this jewel will pay big dividends for years! Join us for five minutes as we explore a business quality that most of us can unleash and polish. Support the show

Episode #173: NO MORE KITCHEN TABLE CAMPING! 09.02.2023

Today we look at raising the bar on the total quality of life. Attitudes, nutrition, routines, expectations, results, environments and family get packed into five, fast minutes. Ok, we really leave you with way more than three ideas in this this “3 Biz Tips in 5 Minutes” episodes. Stay strong and enjoy every day. Support the show

Episode #172: CHANGE AND FAILURE ARE PART OF SUCCESS – with Ryan DeMent 02.02.2023

Ryan DeMent delivers simplistic perceptions packed with the power to transform forward motion. Managing the “ship” in entrepreneurship, embracing change and converting failure into improvement are just a few of the topics we discuss. Our discussion does not break new ground, but our verbal volleys till the soil of leading constructive and productive lives. We hope this episode inspires you to roll...

Episode #171: AVOIDING UNDESIRABLE BEHAVIOR DURING VIDEO MEETINGS! 26.01.2023

Video meetings can be host to some embarrassing and unwanted behaviors that cannot be unseen. This “3 Biz Tips in 5 Minutes” show identifies a few simple suggestions that can insulate participants from casting some irritating and costly impressions. We hope this can deliver a chuckle or two! Have fun sharing and passing this link onto associates, teammates, friends and family! Support the show

Episode #170: JOURNEY TO THE CENTER OF THE EXPERIENCE ECONOMY 19.01.2023

Sometimes a quick dip in the pool on a hot summer day is just what people need to be refreshed. The heat of business can also beckon the necessity for a company diversion that can be refreshing and reinvigorating. We invite you to take a day-trip with SimpleBiz360® for a visit to the “Experience Economy” pool. During our adventure we will look at familiar business situations from new and different...

Episode #169: COURTESY. PURPOSE. ACTION. 12.01.2023

This “3 Biz Tips in 5 Minutes” broadcast introduces a three-part method of framing straight forward business interaction. Join the decades of professionals who rely on this memory trigger to assist in delivering powerful business communication. Enjoy! Support the show

Episode #168: The “DO NOT” Short List Clients Will Appreciate! 05.01.2023

Each January brings a flood of inspiration and advice from the social media thought leaders we follow. Fixating on certain performance improvements can become an annual ritual laced with good intentions. During our go-forward goal setting we often overlook the value tucked inside tips on what to avoid. This episode zips through some light-hearted ideas that focus on what not to do. Who knows…the n...

Episode #167: IGNITE SELLING REVISITED – with Steve Gielda 29.12.2022

Steve Gielda of Ignite Selling sat down with us on 4/2/2020 to announce the launch of a virtual training product that debuted a few days after we aired Episode 24. Virtual Strategic Planning Simulation (VSPS) was Initially designed to meet the unique challenges of a 2020 lockdown. VSPS proved to be a spark for even more training innovation from the talented team of Steve Gielda and Kevin Jones. Jo...

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