Simple Online Business: Business Strategy for Moms

If you’re someone who chronically judges herself, I want you to take a minute to imagine your life without ever judging yourself again. How much time would that free up? How much emotional drama would that eliminate? How much energy would that save? What do you think you could do with that time and energy? In the past five years, I’ve coached hundreds of women on self-judgement, and it opens them...

To get more clients in your business, you absolutely have to become visible. Your potential clients have to know you exist before they can hire you! But inevitably, when you start doing the work to become more visible, you will experience this feeling: “My stuff is out there in the world. It feels terrible!” I call this feeling visibility shame. And it keeps a lot of people from showing up in thei...

Two years ago, I had my first $3k month. Now, I just had my third $70k month. And the question I get from so many of you when I tell this story is: HOW?! Obviously you know that my audience grew a lot. And my rates changed a lot. But telling you that is not actually helpful to you if you want to make a similar leap in your income. I didn’t JUST grow an audience and raise rates. The reasons my audi...

Scarcity is a feeling that will inevitably come up at some point in your business.   My clients run the spectrum, from women who need to make money to pay their bills, to women who want to make money to improve their current situation, to women who have loads of money in savings already.   While the circumstances of their lives and finances are wildly different, the emotion they feel is the same a...

I tend to attract high performing, smart women as clients. Women who have typically been star students and achieved everything they’ve gone after, prior to building a business. Building a business knocks them on their asses, and their confidence in themselves suffers. They start to think they aren’t cut out for building a business – and this couldn’t be further from the truth. What is actually hap...

I am hearing from many of you this week: How do we move forward now, with our businesses, while also wanting to be socially responsible, anti-racist, and a force for positive change? How do we build our businesses while being an ally? In this week’s episode, I interviewed my client Alyssa Hall, a coach who specializes in helping people do this internal work AND take action on it. Alyssa gives incr...

There’s this pattern I see in all of my clients when they aren’t signing clients: It’s because on some level they don’t want to sign clients. Of course, they say they’d like to sign clients, but when I dig deeper, what I discover is that deep down, they don’t want to sign new clients. This can happen for several reasons, but one reason in particular is ROOM.   You need to be ready. You need to hav...

What makes someone want to hire you? Is it your brand? Website? Testimonials? FB ads? No. What makes someone want to hire you is just ONE simple thing: them believing that you can help them. On this episode, I am talking about what really makes someone want to hire you – and how to make that happen, no matter where you are in your business. Text us and let us know what you thought of the episode A...

This past week, one of my clients was struggling with this thought, “I don’t know where my ideal clients are.” She felt confused and unclear. She was spending lots of time on passive action, asking for advice, and consuming trainings on marketing — but not taking massive action in her business that could make her visible to her ideal clients.   Most of the thoughts we have about ourselves on a day...

Copy is one of the things I am known for, and almost all of the clients I work with struggle with copy when we first start working together. Most new entrepreneurs approach copy either with not much thought or spending too much time thinking about what to write – but hardly ever writing anything. Approaching content like this is draining and demotivating. Business and marketing do NOT have to be l...

So many of my clients think that extraordinary results in business come from being extraordinary. It’s true. But being extraordinary isn’t something you’re born with - or not. On today’s episode, I'm sharing my story with you - from the very beginning. How I became a coach, how I got into online business, and how it all came from one of the lowest points in my life (I actually teared up while...

I see three trends among entrepreneurs when it comes to goal setting. First, there are those who don’t set goals at all. There are those who set small goals based on the past. And there are those who set a big goal and promptly forget it. The problem in each of these scenarios is how much power is being given to the goal itself, and not to the goal setter. When we have a weird relationship with go...

I’ve had many clients whose partners have lost jobs while we were working together. It’s occurred in the past and of course right now during our current COVID-19 crisis.   Unfortunately, it happens. People lose jobs. My husband lost his job in October 2019, and it was a HUGE turning point for me, my business, and the way I think about myself. On this episode, I’m sharing my story and how I used it...

All of my mentors teach this one idea: have your own back.   Meaning, tell yourself great stories about yourself, become your biggest fan instead of your worst critic, and commit to always building yourself up. We’ve been taught not to be full of ourselves, to check our big egos, not to think too highly of ourselves, and that being hard on ourselves is the way to get better results from ourselves....

A LOT of people are experiencing a higher level of anxiety than they are used to experiencing right now. As someone who experiences chronic anxiety, I’ve learned a lot of tips, tricks, and techniques that help me handle it, so I want to share those with you.   These tips are relevant and applicable all the time in our lives and businesses, especially these days. Most likely, the anxiety that has c...

On this episode, I’ll be showing the difference between finding clients — and creating clients. This simple shift will show you how to be in control of how many clients you sign in your business so you’re never afraid that it was a fluke or that you just got lucky. And then, I’ll be telling you exactly how to go about creating clients, sharing my equation for client creation and how to use it in y...

For those of us building businesses from home, the childcare we have used in the past in our business is now off the table. I created this episode to help you cope with this change and troubleshoot how to make this work right now.   Highlights:   LET IT GO Don’t let your mind slam shut! Creative solutions Calm down, mama Text us and let us know what you thought of the episode Are you a mom who&apo...

Have you ever noticed that sometimes you see tons of opportunities for getting clients and finding people who want what you offer – and sometimes, you don’t see ANY opportunities at all? This happens to all of us, for one simple reason. And it’s totally in your control. In this week’s episode, I’m talking about why this happens and how to use it in your favor to always find opportunity to grow you...

I’ve been reflecting a LOT on how I do consult calls with potential clients lately after my recent group program launch. One of the things that has improved my consults so much over the past few months is that I am not at all afraid of a “No” anymore.   When I was new to my business, I was incredibly afraid to hear “No,” and I hear the same from a lot of you. Many of you aren’t even making offers...

I get a lot of questions about how much free value to give – and how much is too much.   I think one of the greatest secrets to consistently great content is this: STOP overthinking it. When you are questioning every single thing you post, putting so much pressure on each piece of content to be GREAT, and expecting it to get you the results you’re looking for (aka clients), you actually prevent yo...

A lot of you tell me you struggle with consistency in your business.   There's one reason why: You are using the wrong fuel. Taking inconsistent action in your business shows that you are fueling yourself with inspiration and motivation and excitement. Fueling up like this is like trying to take a cross country road trip in an electric car. You've got to stop and plug yourself in A LOT....

“How do you get those first few clients before you have testimonials and success track record?” I get this question all the time from new entrepreneurs – and ones who are pivoting into a new business. It is normal to be hesitant to sell when you don’t have the social proof yet, but getting past it is how you create the business you want to have. There isn’t a one-size-fits-all answer to this, but...

I have been a coach for almost five years now – and I have worked with numerous coaches myself for personal and business growth. One of the most common questions I get from people is, “What do coaches actually do? How do they help people? How could a coach help ME?” On today’s episode I share my thoughts on the value of working with a coach – based on my experiences as a client of several differen...

Everything you ever create in your life starts as a thought. I’m often asked (usually by other coaches!) specifically which thought I used to create different results in my life and business.   There are a few thoughts I’ve picked up over the years from various mentors and teachers that have shaped and changed my life in profound ways. These thoughts have been instrumental in growing my business,...

This week, I’m interviewing one of my clients, Kristen Boss. On our consult call, Kristen expressed a goal of having a $20k launch, but was hesitant about investing in coaching.   We struck a deal – I’d have her on the podcast if she hit $20k in her recent launch. Of course, she made her goal and is here to share her experience with us. For this week’s episode, Kristen is joining me to share her t...