Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users. Connect with Crystal Carter: SERPs Up Podcast Twitter Website Our takeaways from Crystal: 1. Crystal Carter discussed her definition of SEO: "bending the internet to your will". Clarity is key when it comes to SEO, and communicating with...

Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs. Get in touch with Erika: Instagram Website Hiring Cheat Sheets See open roles Erika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done"). 1. Research what words people are typing i...

Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business. Website YouTube Instagram Market Research FREEBIE 5-Figure Leap 1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests: Rely less on gimmicks and focus more on connecting with customers. Create c...

Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media.  Find Alex: Website Linked In IG / FB Listen in to understand why content creation should focus on multiple platforms and whether it's b...

Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program. Find Susan: Website Instagram Microcopy Micro Course 1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes....

Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers! Find Holly: Website Instagram FREE SEO Checklist for Your Blog 1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes. To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a...

Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros! Find Laura: Website Instagram Newsletter 1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper ), Surfer SEO and the Hemingway app. She noted the importance of fact-checking and avoiding generating false or offensive content. AI tools, lik...

Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank. Find Meg: Instagram Podcast Guide to signing your next high ticket client 1. According to Meg, In the beginning stages of an online business, many people feel like they don't know enough due to imposter syndrome. ...

This transcript has been machine-generated and has not been edited for errors. In this episode, we interview Jordan Gill , the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers. 1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach.  Jordan defines SEO as...

Welcome to part 2 of our SEO dictionary  episode where we cover 10 more common SEO terms! Share us with a friend! 1.  SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more. Alt text is used to describe images for accessibility purposes.  URL stands for Uniform Resource Locators Domain Authority measures how trustworthy a website is. Head...

We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy. Welcome to the Simple & Smart SEO Show! Share us with a friend! 1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms. LinkedIn is especially important as it often appears second when searching someone's name on Google due...

Today we are talking the connection between MESSAGING and SEO with Marisa Corcoran. Sign up for the messaging masterclass : Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am. 1. Marisa Corcoran encourages entrepreneurs to focus on creating a clear, specific message that will spark curiosity and get people following up out of interest. Marisa's signature program, the Copy Confidence Society , help...

Today we are talking common SEO audit issues we've seen! Welcome to the Simple & Smart SEO Show! Share us with a friend! 1. Common SEO Audit issues: Broken Links Meta Description errors Low Word Count 404 pages Multiple or missing H1 2. How they happen? Broken Links: when a user clicks on an online link that doesn't go anywhere. Meta Description: missing descriptions, duplicated ones...

Today we are talking Google Business Profiles: How they work and why you should have one! Welcome to the Simple & Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note 1. Easy wins with Google Business Profile: Embedding a Google Map on one's contact page is recommended to make it easier for customers to find their location.  Double check all...

Today we are talking SEO for blogging & SOPs (Standard Operating Procedures) for a smooth blog workflow w/ Dolly Delong , brand photographer & systems educator! Welcome to the Simple & Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note Dolly DeLong is a branding photographer & systems and workflow educator based in Nashville, Tenness...

Today we are talking content planning for 2023. Grab Crystal's free  content planning and task template . It's a marketing calendar template in excel (Google Sheets) that's yours free as a listener of the podcast. Happy New Year! Make it your own and get productive! Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voi...

Crystal & B shared their favorite 2022 episodes! Remember to: Leave a text or voice note. 1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite) B felt vulnerable but she's since learned the episode helped people understand SEO! 2. Ep13:   Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave) Ashleig...

We are talking to  Stephanie Long all about using the SEO tool ScreamingFrog to audit the image sizes on your site! This is a doozy! Catch the YouTube video here! Stephanie Long has been doing SEO for 10 years. She began her own firm SMM SEO Agency, and specializes in helping tech companies. Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a...

We are talking to  Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy! Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan. Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note. 1. SEO and Marketing should align with your cu...

Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note. We are talking to  Salina Yeung all about using LinkedIn to complement your SEO Strategy. Salina is a current Linkedin business strategist and coach who has worked with Fortune 500 companies, helping them use LinkedIn for marketing and sales. Find out more at theinacadamy....

We are talking to  Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy! June 26-30 go Behind the Launch w/ Brenna—for free! Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services. 1. What is pre launch? Pre-launch is the period before a sales promotion when businesses promote what...

What's in our 28th Episode? We are talking to  Dahlia Orth all about creating systems in Honeybook to support your SEO strategy! Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note. 1.  Dahlia is a System Strategist & Honeybook Pro who can help you streamline your business processes. Dahlia offers a guide on her web...

We've been teasing it, but here's an actual full length episode of our brand new, private podcast: SEO Shorts 🩳! Ever wonder what the pros use for keyword research? We’re answering this burning question today! Chrome extensions we mentioned: Ubersuggest Keywords Everywhere Keyword Surfer ^^ not affiliate links! Just links to make finding our favorite tools super easy. Tell us about your...

What's in our 26th Episode? We are sharing a Black Friday Promotion that you don't want to miss - from Crystal's favorite SEO tool, Surfer SEO ! Want to watch us use Surfer SEO in this episode? Watch the YouTube Video!!! Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. 1.  Surfer SEO is a...

What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush.  Today she is sharing about their SEO products Surround Sound. Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note. 1.  Surround Sound is an SEO tool that helps with outreach. Surround Sound SEO is different from tra...