Crystal Waddell

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Business EN ↓ 249 episodes

Ready to turn your Etsy shop into a powerhouse brand on Shopify?  The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.  I don't believe in one-size-fits-all roadmaps.  Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.  Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.  Whether you’re just opening your Shopify store or looking...

Author

Crystal Waddell

Category

Business

Podcast website

www.simpleandsmartseo.com

Latest episode

Jul 7, 2026

Where to listen?

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Episodes

Build Your SEO Content Strategy W/ Speaking Coach Laurie-Ann Murabito 09.11.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito? 1. SEO is important for everyone, not just big companies. Get permission to reuse content by getting testimonials from those you speak with or for, which also helps...

What is Black Hat SEO? w/ Stephanie Long (Part 2) 02.11.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2? Our Takeaways: 1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed. Use Screaming Frog to optimize images for alt text an...

White Hat vs Black Hat SEO w/ Stephanie Long (Pt 1) 26.10.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 22nd episode? We are celebrating 3,500+ downloads!!! Part 1 With SEO Expert Stephanie Long 1. Stephanie Long has been working in SEO for 10 years and started her own SEO agency after being laid off due to Covid. One of Stephanie's t...

3 Ways to Optimize Your Podcast w/ Podcast Producer Leah Bryant 19.10.2022

Welcome to the Simple & Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave us a message Meet: Leah Bryant ! She's the founder of Leah Bryant Co., an all-woman podcast production boutique agency that helps coaches & course creators launch & manage their podcasts. Takeaways: Workflows are important in podcasting in order to make the process le...

Get More Traffic to Your Site w/ Emily Reagan (Part 2) 12.10.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 20th episode? Our Part 2 Takeaways:  It would be helpful to have a virtual assistant who already has a head start and understands SEO so that they can just run with it and own that. Emily teaches her students to optimize existing content...

How to Outsource SEO Tasks to a VA w/ Emily Reagan (Part 1) 05.10.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 18th episode? Today we're talking hiring a "Unicorn" SEO assistant (not your average VA!) Our Part 1 Takeaways:  Business owners should give Virtual Assistants tasks that are measurable.  Tasks that VAs can help with inclu...

Google's Helpful Content Update: Explained 28.09.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share this with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Today we're talking about the Google Helpful Content Update and what it means for content. Here's the top takeaways: Google released an update called the helpful content update which could impact your website's search engine ranking. Helpf...

Optimize Your Website [Listen to a Live SEO Audit] 21.09.2022

Welcome to the Simple and Smart SEO Show! Today we're talking website audits! 👉🏽 Apply for your own SEO Audit ! 👉🏽 Share this with a friend! For fun and to show you what it's like, we talked through a LIVE audit of B's site! Here's are the top takeaways: SEO isn't just a pre-built machine on your website, it takes strategy and forethought. It's important to think...

Podcast SEO: 3 Simple SEO Tips to Attract More Podcast Listeners 17.09.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 16th episode? Today we're talking SEO strategy for our podcast! SEO plays a role in ALL of our online content: Utilize SEO for your podcast show name by including keywords in your name. Use keywords in your show notes and descriptio...

This SEO Strategy Got Us to the Top 25% of Podcasts in 2022! 09.09.2022

Welcome to the Simple and Smart SEO Show! 👉🏽 Share this with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Today we are sharing one of our casual conversations about our favorite topics: SEO & website content strategies! Identify comments within reviews that share a common theme to capitalize on what you do well. Our angle, special sauce, x-factor, etc.,...

Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2) 31.08.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 14th episode? We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! About Ashleigh Chanél: A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Mar...

Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 1) 24.08.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! We chat w/ social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! Ashleigh Chanél has 2 first names and 2 middle names. Also, 1 last name! 🤣🤣🤣 Join the ads convo here! About Ashleigh Chanél: A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make...

The SEO Dictionary Episode (Part 1) 17.08.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's inside this episode? Google and other search engines use algorithms to determine where a given piece of content should rank in the search results. One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has.  Domai...

What's with the Google Analytics-4 [aka GA-4] Update? 10.08.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! What's in our 11th Episode? We are talking all about Google Analytics 4, aka GA-4 What are your thoughts on GA-4?   (⬅️ leave a comment) Google is sunsetting universal analytics (UA) If you don't have GA for turned on, you're not going to have any data next year. In Crystal's opinion, GA-4 is more...

Yes, You Can Improve SEO on Your Own! (Guest: Erin Ollila) 03.08.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 10th SEO-focused episode? Erin Ollila is an SEO copywriter who helps business owners communicate the value of their products and services. Erin started her career writing for an agency that worked with medium-sized businesses, before transitioning to working with la...

5 On-Page SEO Mistakes to Avoid 20.07.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 9th SEO Episode, all about about on-page SEO mistakes? • Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes. • You can improve...

Solopreneur SEO for 2023 (part 2) with Laura Jawad 13.07.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 8th Episode? It's Part 2 with Laura Jawad ! •Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2). • They discussed the importance of using Google as a keyword exploration tool. • Calls to action and intern...

What is SEO in 2023? (The Solopreneur Guide w/ Laura Jawad - Pt. 1) 29.06.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 7th Episode? It's Part 1 with Laura Jawad ! Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective. Laura is a pregnancy and postpartum personal trainer and birth doula who helps people stay strong and active during their...

AI that helps your Etsy Shop & Shopify SEO 22.06.2022

We're talking AI content creation tool Jasper.ai ! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Show Highlights: Jasper.ai is a great tool that can help you be more prolific in your online content creation. Use Jasper.ai for things like creating meta descriptions, title tags, product descriptions, social media captions, or blogs. SEO tools like Ubersuggest, Keyword...

SEO Tools of Top Experts in 2023 (Easy for you to use too!) 15.06.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! What's inside? • On today’s episode, we discuss their favorite SEO tools for Google. • Brittany’s top pick is Ubersuggest, which she uses for keyword research and site audits. • Crystal loves Surfer SEO , which can help you with things like adding missing keywords and adding internal links, as well as giving you...

Instagram SEO: How to Rank Higher in 2023 08.06.2022

Welcome to the Simple and Smart SEO Show Podcast! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Here's some highlights from today's show: •B is an expert on Instagram and SEO, and she has grown her following by focusing on one thing. Listen to find out what that is! • Repetition is key when it comes to getting your message across on social media. •Use keywords...

The Mindset Behind Your Winning SEO Strategy! 01.06.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 3rd episode? Join us as we discuss mindset and our own mindset shifts toward SEO in this episode of the Simple and Smart SEO podcast! Here's a few points of discussion: •Shopify store owners need to develop their own custom SEO strategy because there is no one...

Optimize your Pinterest account for SEO 01.06.2022

Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 2nd episode? Here's a quick overview: •People should do keyword research to figure out what terms relate to their business that people are searching for on Pinterest, and then use those keywords in their profile name and description. • The Pinterest profile nam...

Welcome to the Simple & Smart SEO Show Podcast! 26.04.2022

Welcome to the very first episode of The Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. In today's episode, we share a little bit about ourselves and our love of SEO. •Brittany Herzberg is a copywriter and SEO strategist who helps healthcare business owners. • Crystal Waddell is an e-commerce seller who uses Shopify to power her online stor...

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