Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions? Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more. Website Services Instagram LinkedIn Online Creator Podcast 1. Audio feeds enhance the client experience. You can use private audio feeds as an innovative way to engage with clients who...

You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site . But what are those pesky errors that show up on the SEO audit reports all about? What do they mean? And can you even fix them? Today we’re covering 8 common SEO issues & how to fix them including: Broken links  Meta description errors Low word count SEO non-friendly Response code 4xx Title tag errors Most of the fix...

Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals. Connect with  Samantha: Website Instagram   We discussed the importance of combining website strategy and SEO. 1. Critical steps of optimizing your website: Messaging comes first.  Copywriting next. Invest in high quality brand photo...

Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform? We had Salina Yeung on The Simple + Smart SEO Show . ( ← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack. We couldn’t resist asking her...

Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior. Google Search Console Semrush Article Join us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance. 1....

Work smarter—not harder, they say. Consistently crank out content, they say. Well what "they" haven't been telling you is exactly how to optimize your blogs to incorporate more SEO. In this quick hitting bonus episode of SEO Shorts, Crystal & Brittany are here to walk you through 5 key elements your blog needs in order to improve its ranking on Google & other search engines....

In this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life. Connect with Kathleen: Website FB IG Linkedin Episode Highlights: The connection between breathwork, stress reduction, a...

What’s one of the easiest things you can do to boost your SEO strategy? Internal linking! This is where you link from one page on your site to another page on your site. Examples include: Linking from a blog post to your Services page Linking from your Contact page to your Podcast Linking from your Services page to a case study Linking from your About Us page to your Shop The great thing about thi...

Today our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients. Connect with Celi: Instagram LinkedIn Website Key Takeaways from this episode: 1. Trust your instincts and have confidence in your business, Believe in yourself and avoid feeling reliant on someone else for success. B shared her ex...

Fun fact for our ecommerce friends—Shopify is sneaky! They hide your Home page SEO title & meta description fields. In this installment of SEO Shorts—Crystal helps you find it! This is perfect for existing Shopify store owners, Etsy store owners considering opening a Shopify store, & anyone who’s just curious about… Shopify! You’ll learn: what a meta description is what an SEO title is why...

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley: Website LinkedIn Facebook Like this episode? Sign up for the messaging masterclass w/ Marisa : Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am. Key Takeaways from this episode: 1. It's important to embed keywords into creative, engaging langua...

Ever wonder what SEO pros use for keyword research? We’re answering this burning question today! We’re also introducing you to our new segment: SEO Shorts 🩳 (Yes, like the summer version of pants. The intro episode is linked above ⬆️) Originally our private podcast episodes, we’ve decided to roll these super short (~10 min or less) episodes into our regular show—giving you a double dose of SEO in...

Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy. B shared her two-year process of refining her website. This involved understanding her ideal client, their budget, and prevalent problems.  To find more information, she performed voice of customer (VOC) interviews. B noted her increased visibility indicating her SEO expertise. B updated her website messag...

Today we talk about the importance of effectively managing leads that come in through SEO, with an emphasis on using a system to manage these leads. Colie James is a  "Workflow & Automations Guru" and the host of the Business-First Creatives podcast . Connect with Colie, aka "Dubsado Systems Fairy Godmother": IG Linkedin "Love Your Leads" Free Training 1. Colie sh...

Today we discuss optimizing Etsy Shops for better Search Engine Optimization (SEO). 1. Nicole Lewis, an Etsy expert who founded a company, Art 2 the Extreme. Nicole was the first to create and sell handmade crayons online. Her first custom crayons for children who couldn't grasp traditional crayons. 2. How Nicole defines SEO: "Effectively using that magical combination of words that desc...

Today's guest is Erin Perkins, founder of Mabely Q and Successible. We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals. Connect with Erin: Social Media Accessibility Scorecard Website Instagram The Successible Community Resources: WebAIM Accessibility: WCAG 2 Checklist NVDA Screen Reader 1. Erin Perkins shared her experiences as a deaf-blind person na...

Join us for a conversation with business owner and dentist, Dr. Jasmine Elmore. Jasmine defines SEO: the process of making unfindable content findable. Connect with Jasmine: Soma IG Jasmine Personal IG Jasmine is transitioning from a mindset of serving everyone in a healthcare-related field to adopting a more business-oriented approach. We discuss: Importance of social proof in building brand cred...

Today we are talking Local SEO & sales w/ B's dad. Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas. The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers. Honesty is so important in business and the psycholo...

Today: SEO insights, the importance of valuing one's services,  and encouraging entrepreneurship among listeners. Special guest on podcast: Jeff Clark, father of co-host Crystal Waddell Crystal's dad joins us to share what he's learned about SEO from the podcast! 1. Jeff says: Make sure to value yourself and price your services appropriately. Consider building clientele at different...

Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle. Entrepreneurship may not be easy, but doesn't mean it should be hard! Connect with Angie: Podcast Book Facebook Instagram LinkedIn Today Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results fo...

Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms. Latesha Lynch is a marketing coach, consultant, and community builder. Connect with Latesha! Instagram Tiktok YouTube Podcast Latesha's Lead Overflow is a free 3-day workshop to help people find their marketing style and create a marketing str...

The discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites. Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters. 1. Pinterest is a search engine, not a social media platform. Conduct SEO research within Pinterest for better results. Promote content on Pinterest ahead of th...

Kristin Lawton is the Chief Brand Mixologist at District Brand Bar. She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage. Connect with Kristin! Website Instagram Marketing Style Quiz Kristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google,...

Join us for a conversation w/ TaVona Denise, master certified life coach and trauma informed business coach. Connect with TaVona Denise: Website Instagram We talk about finding the balance between pricing, personal values, setting boundaries, and leveraging visibility opportunities such as SEO to grow a business without burning out. TaVona talks pricing: Change pricing in order to have a sustainab...

Whitney Surane is the Founder and SEO of MadlyWish.com , an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows. Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started. Connect w/ Whitney: IG LinkedIn Pinterest Whitney and Crystal met through Nicole of Art 2 the Extreme , w...