Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

In this final episode of 2023, Simple and Smart SEO Show host, Crystal Waddell, sums up the year by revisiting the top three most listened to episodes from season two. The first recap is from Episode 55 with Angie Colee where they discuss optimizing a business by focusing on people, profits, and processes.  The second recap is from Episode 60 featuring Nicole Lewis, an Etsy expert who shares pract...

How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO. Additionally we discuss the elephant in the room: can entrepreneurs afford SEO? 1. The SEO cost for new Shopify stores trying to establish their brand.    SEO and advertising present financial challenges for small businesses. Businesses need SEO to capitali...

Do you want to understand the functionality and potential of Etsy? Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach. 1. Monica's story: building a handmade business from ground zero! Monica started selling handmade skincare on Etsy. She grew her business to multiple six figures selling on Etsy and boutiques across the US. 2. Monica&...

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume. 1. Proper data tracking is important (Dimitrii's #1 tip!) Tools like Google Analytics and Search Console to monitor business performance. Data should...

In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel , focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding lig...

Want to know how to use email marketing with SEO strategies? Today we talk about the importance of a strong welcome email sequence and nurturance of subscribers, the value of consistent branding, and the potential of unpacking complex SEO for less technologically adept clientele. Allie highlights the importance of transparency and authenticity in building brand loyalty, emphasizing the need for bu...

Dave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show . In that episode we largely covered Local SEO, sales, & marketing strategies. (Don’t miss it! Jeff, Crystal’s dad , was our first papa interview!) In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman. And the really big takea...

Want to grow your visibility through strategic websites and SEO strategy?  You'll love today's episode with guest Stephanie O'Keefe! Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey. It's challenging to explain SEO, especially to those unfamiliar with technology. Working in SEO changes one's pers...

Angie chatted with us on this episode of The Simple & Smart SEO Show. It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO. But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business. What is represented for: People Process Profit  Angie explains that if one of these P’s of business “goes wonky” it impacts...

Today Rachael Spiewak discusses her approach to three-day challenges, emphasizing  the importance of search engine optimization (SEO) for digital community building.  1. Rachael stressed the necessity of learning digital skills as an entrepreneur.  SEO is an integral part of any online strategy, whether done consciously or not. Businesses must differentiate themselves. You can utilize a variety of...

Latesha Lynch joined us a while ago on the “regular” segment of The Simple & Smart SEO Show. She gave SO much in that episode !  And yet… we had one more question for her. That question… “How can collaborations help grow your business?” Turns out—collaborations were very much a catalyst for Latesha’s own business growth. She shares her own story & lists several ideas you could jump on toda...

On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald. Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations. We delve into the specifics of working with e-commerce pro...

Pinterest is a fantastic place for both service-based and ecomm businesses to be. It is such the underdog of marketing.  And so many entrepreneurs are missing out—but not you! Pinterest expert, Mackenzie Armstrong, joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest & SEO. So we just had to ask her for a mini masterclass on keyword research inside the Pinterest plat...

Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results. Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy. 1. Natasha explains her focus on organic marketing:  There's value of creating sustainable content rather than relying on trends. People can search for...

Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared. How to have a 6-week business planning retreat with yourself! This is a 2-hour task (maybe 4 hr total if you’ve never done this before). Here’s how Kristin breaks it down: Make it feel like a treat: get out to a coffee...

We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias. 1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions. We emphasized the importance of domain authority. A high domain authority score improves visibility in search engin...

So… you decide to launch an online business. Yay! 🎉 And you start hearing everyone and their nephew talking about how important it is to show up on this social platform and that one. Create videos, write blogs, record audio! Maybe you decide to start a YouTube channel or *cough* a podcast. Now what? What recording equipment do you need?  Well, friend—we got you! We asked our videographer friend,...

Join us as we discuss the impact and importance of SEO for entrepreneurs, especially for growing podcast visibility and building businesses without over reliance on social media. Our guest today: Robyn Graham: a business growth strategist and coach who prioritizes building business foundations before emphasizing social media, giving importance to brand marketing strategies, systems, tools, process...

Let’s say you’d like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh? Especially when you have to make sense of all these titles: Executive Assistant Virtual Assistant Online Business Manager Our recent guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us.  G...

Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar. Connect w/ Emma: Website Instagram The Brand Story Audit 1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals. There is value in having fresh, updated content, (shows care for the audience and raises engagement rates)....

Did you know there IS such a thing as using your keyword or key phrase too much? Yep. The rumors are true. Here’s what you can do to stick to good keyword density practices: Make the most of synonymous or similar keywords Aim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copy Crystal likes using Surfer SEO & their key...

In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility. Website Instagram @onebaggtalk on all social media 1. Will Baggett introduced himself and spoke about his professional journey, Will has worked as a public speaker for over seven years. He has published two books.  Will has partnered with Coach D...

What to do when that blinking cursor of death is staring at you? Mocking you because you have nothing clever to write for a headline… Let alone worry about weaving keywords into said headlines. Listen to this! No, really—listen to this episode. You’re going to learn exactly how to write headlines like the pros. 🤓 Including: What’s the deal with the different headlines—H1, H2, H3 What should a hea...

Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners. We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.  Connect with Matt: Understanding SEO (free course) Website Instagram TikTok 1. Matt emphasized the importance of small business owners understanding and implementing their own...

We hear it all the time… Get some social proof! And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️ …social proof → sells! Social proof can include: Testimonials Case studies Screenshots Interviews And more! Today we’re chatting about getting GOOD testimonials from your clients & customers. ✨ hint: the magic lies in specifici...