Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Navigating International SEO with Sarah Pokona. Today I'm joined by Sarah Pokona to talk about the unfamiliar nuances of  international SEO.  Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability.  Her experience as an SEO and marketing manager, the transition to entrepreneursh...

I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent. Maximizing Online Presence Through Affiliate Marketing and...

This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger. Connect With Julie: Website Free Workshop Crickets to Cha-Chings Podcast Julie shares a ton of digital product advice, incl...

Maximizing Digital PR for Your Business with Follow Through Fridays In this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt. Watch or listen as I create a media page for her website, collageandwood.com. I explain my process and offers a guide on how to make such a page easy to find. Additionally, I talk about my dream (h...

SEO In Flux: 2024 is the year of Google Updates and SEO changes. Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency , shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane shares the misconception that  backlink VOLUME is requ...

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings.  Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative...

Thinking about transitioning into an SEO career? Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.  1. Teachers make great digital marketing assistants. Sophia discusses her transition from a 15-year teaching career into digital marketing. Sophia learned about SEO and went back to school briefly to learn more. 2. Sophia shares about her mental health. We...

Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode. Interested in joining the SEO squad? Apply here! 00:00 Introduction and Recap of the Week 00:25 The Power of SEO and Content Creation 02:10 Success Stories: SEO in Action 03:20 Join the SEO Squad: Boost Your Business 03:30 Closing Thoughts a...

Leveraging AI for Content Writing and SEO: A Chat with Tom Winter Today I'm talking with Tom Winter. Tom designed the content research and writing tool, SEOWind. Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO.  Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO. The number one thin...

The SEO Controversy: Is TikTok a search engine? YES! I vote Tik Tok IS a search engine! 🤣🤣🤣 I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords. Like what you heard about SurferSEO ? Use my link to sign up! Life's challenges make entrepreneurship hard Entrepreneurs have challenges when life competes with family's health issues and bus...

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in usin...

Today I'm discussing e-commerce store success on Shopify platform with Google traffic.  Get creative with your return policy as you need to stay profitable ! Why I don't sell on Facebook or Instagram shops! Amazon return policy conflicts and my workaround. SEO plays a critical role for small businesses to compete online!  Leverage higher domain authority sites. Focus and promote a single...

Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!) In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion.  We talk conversion rate optimization, sales funnel, and nurturing customers through an email list. If you didn't know, it&apos...

Simple and Smart SEO for Podcasters in 2024 In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can l...

Let's talk about how SEO = branding. Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding. Sign Up For Our three-day challenge . The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD. Host Crystal Waddell discusses the profound link between SEO and brandin...

How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities.  This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business.  Key Takeaways Crystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as...

Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry. Below is a summary of the main topics discussed: Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment. Ola shares detail...

We're celebrating like crazy because our Shopify CollageandWood.com sales have jumped up by 80% compared to last year - all thanks to our SEO strategy.  Now, onto the super exciting part - we had our third meeting for the SEO Squad. Imagine a group of go-getter entrepreneurs, just like us, all pumped up to master SEO. Sounds great, right?  We're officially launching next month and you ca...

On Feb. 1, Google and Yahoo are changing email deliverability standards. Is your business ready?  In today's show,  Klaviyo email marketing expert Kris Daria joins us. Kris started with large ecommerce brands before branching out on her own to help small businesses. We go wayyyy back to Clubhouse circa 2020. Kris has an incredible knack for making email marketing approachable! Here's the...

Let's talk SEO Leadership skills! Many thanks for SEO For Hire for having me on their Linkedin Live and Youtube Show! Empowering Leadership and Strategies for Onboarding Employees - A Reflection Some key areas I  (Crystal Waddell) addressed include the importance of having an effective onboarding system for employees, the significance of setting clear job expectations, and how discipline can...

Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber. Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online. Ray also eplains the importance of localization and digi...

It's all about creating linkable assets on this follow through Fridays! You can see Crystal's examples here: Top College Athletes: Earnings & Valuations for Men and Women In this video and podcast we take a look at the top earning college athletes in 2023-2024, focusing both on male and female athletes. For the female category, Olivia Dunne, a gymnast, and Angel Reese, a basketball p...

Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product! Connect with Christine: Website LinkedIn Christine's Content Strategy Process: Target high intent customers.  Analyze keywords r...

Crystal Waddell, the host of the Simple and Smart SEO show podcast, shared some insights she had from implementing new strategies on her senior night gift store website. Based on information from Matt Diamante and Andrew Holland, she optimized her website's keywords and started a paid e-book as her first digital product. We've got a new format! Follow Through Fridays! Crystal introduced...

Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses. 1. Defining and redefining search engine optimization: Andrew Holland prefers the term "behavioral science" over UX and CRO.  SEO is evolving to consume UX and CRO. Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphas...