Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the podcast with Steven Schneider of Trio SEO.  I discuss my experiences applying these tips on my new Wix website and Shopify store to enhance user experience and optimization.  My key takeaways are: simplifying navigation,  optimizing for search intent,  using pro...

In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO , an agency that specializes in organic SEO services .  We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand .  Steven shares his journey into SEO, starting from blogging in college to building a successful SEO agency.  Key points include: 1. The evoluti...

Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm. Key Takeaways: Integrating SEO with Branding: Erika emphasized the importance of aligning SEO with branding. Inspired by her advice, I started using customer reviews in ChatGPT to create better product descriptions. Customer-Centric Co...

In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building.  We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses.  Erika shares her journey from working at Semrush to heading SEO...

In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet . This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly: The importance of aligning social media stra...

In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet . We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools. 2. Meet the MACH-6 model: An upgrade to a tr...

Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account.  Key Takeaways: Integrating Customer Feedback: I realized the importance of using customer language in my website content. By incorporating feedback, such as a client’...

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH .  We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners.  Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools li...

Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search. Key Takeaways: 1. Job Search Process Define what you want in a role and understand top performers' traits. This helps target positions that align with your strengths. Be honest on your resume and be prepared for practical tests to demonstrate your skills. Con...

In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire.  I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like! Want to know the expectations of different SEO jobs and how much they make? (ME TOO!) We also talk about how the changes in technology and search may impact availability...

Breaking news in SEO: The Google Algo leak! Join my FREE  three-day SEO challenge for small business owners with websites. Breaking News: Leaked Google Document Great articles from Michael King from iPullRank and Rand Fishkin Highlights from the leak:   - Google uses a "site authority index," contradicting their stance on DA   - Google uses click data (nav boost) for ranking content, des...

Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO. 1.  SEO Industry Updates:  Chat GPT releasing a search engine? Not yet... Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience"). 2 . Strategies for Adapting to The "New SEO":    - Importance of engaging with custo...

Today we are Unlocking the Power of Brand Stories with Chat GPT In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT t...

In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO.  I'm talking about:  Why SEO isn't a quick-fix for sales,  Why SEO can't sell a bad product,  How SEO extends beyond just website optimization,  Why SEO requires ongoing effort,  When SEO should be integrated with other marketing strategies, and more.  Additionally, I po...

In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl. I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge . Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Person...

Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com ! We talked about  leveraging Pinterest for business growth Pinterest's constant changes  Nuances of digital marketing and The Importance of sharing experience over advice.  Navigating a business in the AI era? Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era...

It's Follow Through Fridays! I'm following up on a previous interview with Nicole Lewis!   Check out my five key takeaways for getting press attention:  enhancing product and service photography,  leveraging collaborations,  updating media pages,  connecting with writers,  and listing timely topics.  I share a small success I experienced this week, too! I'd love to hear yours, pleas...

I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs. Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure. We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively. Nicole's e-book 'Let's Get Press' offers valuable stra...

Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand. Potential Podcast Ideas: Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college. Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift. Conversations on Life...

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media. Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with Sarah Podfox Media Big Brave Business Podcast LaunchMyShow.com Free Roadmap to Grow Your Podcast (Link coming soon!) My apologies again for my audio - I was having mic issues and didn't realize it! How do I get my podcast to s...

Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas. 00:00 Welcome to Follow Through Fridays! 00:13 Turning Business Models Upside Down 00:23 The Hustle...

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- Crystal Connect with Nick Linkedin Ranko Media Unique SEO Insights From Nick: SEO professionals who figured out SEO organically approach it differently than those who lear...

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like:  the importance of understanding your target audience  and unique selling proposition and the benefits of team collaboration.  I realized I needed to  streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging....

In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:   the dynamics of managing a digital marketing agency,  the evolution from solo entrepreneurship to leading a team,  and the essential role of SEO in website development.  the untapped "Mom" workforce and how to EmpowerMoms in Business Connect with Sara Website Linkedin 0...

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh.  My takeways on iSEO: my current business model doesn't need to focus on international SEO. I rarely ship internationally. I COULD leverage Amazon fulfillment to explore international markets Could I experiment with language-specific pages for products?  What abou...