Silly Little Social

In this empowering and eye-opening episode, I chat with Certified Financial Planner® Jake Jaegle about one of the most important (but least talked about) parts of content creation: money. We’re not just talking side hustles and affiliate links; we’re digging into emergency funds, retirement accounts, estate planning, tax strategy, and how creators can build real wealth from their digital work. Jak...

What if your creative journey began at 11 years old with an AOL screen name and a self-published magazine? In this episode, I sit down with bestselling author and speaker Amber Rae to talk about how she went from early internet girlie to building a thriving platform rooted in truth, creativity, and personal evolution. We chat about growing an authentic audience, channeling life’s misadventures int...

What if posting jokes online could actually pay your bills? In this episode, I welcome Brittany Paige, a Florida-based mom and content creator who grew a million-follower Instagram account without overthinking a single post. We talk about how she went from making TikToks for fun during the pandemic to landing consistent payouts through Instagram’s bonus program, why she still keeps her day job, an...

What if the most authentic thing you can do… is go quiet? In this personal solo episode, I share a behind-the-scenes reflection on what it really means to “show up” online—especially when you’re not feeling inspired, when you’re going through hard things, or when your values feel misaligned with the content treadmill. As a social media strategist, I’ve built my business around encouraging creators...

What do dating advice, glitter makeup, and a viral Pride post have in common? Taylor McPherson. In this episode, I chat with Taylor—aka @sparklequeenla—about her wild ride as a content creator, business owner, and online personality. We talk about the evolution of her brand from a biodegradable glitter bar at Coachella to hosting singles events in LA and going viral on TikTok for her bold (and som...

Is TikTok launching a second app in the U.S.? In this solo episode, I break down the recent report from The Information that claims a new TikTok-owned app is set to drop as early as September. We don’t have a ton of details yet, but I’m sharing what we do know, what creators should watch for, and how this could impact your content strategy. Is this just another platform to juggle—or a new growth o...

I sat down with my longtime friend (and former client!) Katie Breard to talk about something I know so many of us are navigating—how to show up online, build a business, and stay grounded in the chaos of motherhood. Katie is a certified fitness and nutrition coach who has grown a six-figure coaching business and deeply engaged following without ever going viral. She’s done it through consistency,...

What should you actually do when your content goes viral? In this solo episode, I break down exactly how to respond when your notifications are blowing up, your follower count is climbing fast, and you’re suddenly at the center of TikTok’s algorithm. Spoiler: It’s not just about replying to comments. From story strategy and bio optimization to mental health boundaries and brand pitch ideas, this e...

What would you do if a brand offered you an all-expenses-paid trip for your whole family—but something about it felt… off? In this episode, I sit down with food and family content creator Chantal Monfort to talk about a big brand opportunity that left her questioning what’s legit and what’s a red flag in the creator space. We also dive into her journey from documenting her long-distance love story...

Threads exploded onto the scene with hype—but is it actually useful for content creators? In this solo episode, I’m breaking down my current thoughts on Instagram’s text-based platform, why I personally stepped away from it, and the surprising way some creators are now using Threads to test content ideas without the pressure of video. Spoiler: it’s a lot more strategic than you might think. We’ll...

I’ve been reflecting on all the conversations we’ve had in Season 2, and some clear themes are jumping out. In this solo episode, I’m sharing the biggest takeaways from interviewing full-time creators. We’re talking about the real ways creators are making money in 2025 (hint: it’s not just brand deals), the difference between building a platform and building a business, and how to think long-term...

What started as a few Canva memes turned into a full-fledged movement. In this episode, I chat with Tara Clark—founder of Modern Mom Probs —about how she grew her parenting content into a powerful brand that includes a viral Instagram presence, a book, a podcast, and multiple income streams. We talk about her early days on social media, how she navigated the shift from graphics to video, and what...

Want to know what I look for when I audit a creator’s social media account? In this solo episode, I walk you through the exact process I use inside the Authentic Creator Network to help creators improve their online presence. Whether you’re aiming to grow a community or pitch brands as a UGC creator, there are three key categories I use to evaluate any profile—video quality, storytelling, and mess...

What happens when a viral TikTok rant about invisible labor turns into a coaching business with over a million followers? In this episode, I chat with Zach Watson—better known as the Mental Load Coach—about his journey from burnt-out teacher to full-time creator, coach, and accidental advocate for dads doing better. We get into how he built his audience through raw, imperfect storytelling, the con...

Feel boxed in by your niche? Struggling to evolve your content without losing your audience? In this solo episode, I’m getting real about the pressures of personal branding, the fear of changing your focus, and what to do when life gets too complicated to share online. We talk about how to stay authentic without oversharing, the difference between a personal journal and a personal brand, and how t...

What happens when you move across the world, become a mom, and launch a business—all at once? In this episode, I sit down with Emily San Jose, the creator behind Mama in Madrid , to talk about her journey from the U.S. to Spain, building a digital platform from scratch, and launching a business to support expat moms abroad. We talk about content creation, influencer monetization, the real (not gla...

What happens when a busy mom swaps wellness trends for sustainability—and builds a thriving influencer platform in the process? In this episode, I sit down with NYC-based creator Kate Davis to talk about her journey from 500 to 11K followers, why slow and steady growth is underrated, and how she stays true to her values while monetizing her content. We cover everything from easy sustainable swaps...

Worried your follower count isn’t moving? You’re not alone—and it might not even be the right thing to measure. In this solo episode, I share a mindset shift and tactical approach that will help you stop stressing about follower growth and start focusing on what actually matters: engagement and conversion. Tune in to hear why smaller audiences with real engagement can be even more valuable to bran...

Ever feel like you’re doing everything right but still feel stuck—in your body, your business, or your content routine? In this refreshingly honest conversation, I chat with Laura Conley, the fun weight loss coach behind the Yummy Mummy Method, about what it really takes to feel confident, energized, and visible as a content creator or entrepreneur. We talk about unlearning diet culture, rejecting...

Affiliate links are everywhere—but getting people to actually click them? That’s where most creators struggle. In this solo episode, I break down how affiliate links work, where to place them, and the underrated tactics that actually convert. I cover the current best practices for link-in-bio tools, DM-based strategies that boost the algorithm, and how to use stories to warm up your audience and d...

What happens when a long-time brand strategist and influencer project manager finally turns the camera on herself? In this episode, I sit down with Asia Ware, a powerhouse creator, strategist, and mom of two, who grew her audience from zero to 50K+ in under a year—all while raising a newborn and building her family brand with intention. We talk about the strategy behind her viral growth, how to pi...

Season 2 of Silly Little Social is officially here—and I’m kicking things off with a solo episode breaking down Instagram’s brand-new Edits app. This creative tool launched just a week ago, and it’s already changing the way creators plan, edit, and analyze content. In this episode, I walk you through everything I’ve seen so far: from bonus analytics to algorithm rumors, sticky notes to trending au...

How do you go from law school to launching multiple kids’ businesses? In this episode, I sit down with Danielle Sporcic, owner of The Little Gym of Jersey City and Florham Park, and soon-to-be Aqua-Tots Swim School of North Bergen. We talk about how motherhood sparked her leap into entrepreneurship, how she built her businesses with heart and hustle, and why community is everything. Danielle share...

When you’re growing a business, having the right mentor can change everything. In this episode, I sit down with Ed Lazarowitz – my longtime mentor and co-founder of Medical Knowledge Group – to talk about what it takes to scale a successful company, the lessons he’s learned from decades in leadership, and why entrepreneurs need to keep growing or risk falling behind. We chat about how we met throu...

What does it really take to build a 7-figure business from the ground up while raising three kids? In this episode, I sit down with powerhouse mompreneur Luba Patlakh-Kaplun, founder and CEO of Kidology Inc., to unpack her journey from speech-language pathologist to running a thriving pediatric therapy empire. We talk about navigating early setbacks, using Facebook groups for grassroots growth, an...