Silly Little Social

What do you do when your product isn’t physical—and your target customer is exhausted? In this episode, I chat with Mandy Treeby, co-founder of the Smart Sleep Coach by Pampers™ and a marketing executive with 20+ years at Procter & Gamble. We unpack what it really takes to market an app on social media, how to stand out in the crowded world of parenting content, and why “TV” marketing is being...

Is mom guilt holding you back—or is it something deeper? In this episode, I chat with Randi Braun, Wall Street Journal bestselling author and CEO of Something Major, about overcoming guilt, burnout, and the pressures high-achieving women face at home and in their careers. We dive deep into Randi’s powerful framework for redefining success, discuss how to authentically grow your influence on Linked...

Want your ads to do more than just get clicks—like actually grow your business profitably? In this episode, I welcome Rebecca Babicz, founder of Fall Line Digital, a boutique growth marketing agency helping purpose-driven e-commerce brands scale sustainably. Rebecca shares her no-fluff approach to paid advertising on platforms like Meta and Google, revealing how she blends analytics with authentic...

Ever wondered what it takes to build a powerful brand in a groundbreaking, yet controversial industry? In this episode, I sit down with Allison Kronegard, co-founder and co-CEO of Her Highness, the pioneering luxury cannabis lifestyle brand for women. Allison opens up about her entrepreneurial journey, from launching and successfully exiting her first company, WallCandy Arts, to breaking barriers...

Ready to turn your PR and influencer strategies into real results? In this episode, I sit down with Danika Daly, founder of Danika Daly PR, who reveals exactly how brands can harness the power of micro-influencers, community events, and strategic partnerships to boost visibility and drive serious sales. Danika shares insider advice on evaluating influencer engagement, leveraging Instagram DMs for...

What does it really take to scale multiple businesses to multimillion-dollar exits—and turn those experiences into a mission-driven empire? In this episode, I sit down with powerhouse entrepreneur Jaclyn Johnson, founder of Create & Cultivate, to break down exactly how she built her event-driven company into an eight-figure brand. Jaclyn shares behind-the-scenes insights from securing major ce...

Most entrepreneurs build their businesses with growth in mind, but few think about what happens when it’s time to exit. In this episode, I sit down with Carrie Kerpen, founder of The Whisper Group and Likeable Media, to talk about the power of exit planning for women business owners. Carrie shares how she built and sold her digital agency, why female founders often miss out on life-changing exit o...

Building a personal brand and growing a successful business don’t have to be two separate things—in fact, they go hand in hand. In this episode, I sit down with Heather Udo, Founder and CEO of Shoppable, to break down how she built a thriving e-commerce tech company, why she resisted personal branding for years, and what finally convinced her to start showing up online. We talk about the power of...

In this episode, I sit down with Justin Schuman, a former Broadway actor turned personal branding expert, to talk about showing up online as your full, unfiltered self. With nearly 700K followers on TikTok and a thriving coaching business, Justin helps creators and entrepreneurs build authentic personal brands that feel good—not forced. If you’ve ever felt stuck in your content or unsure how to pr...

Building a business while balancing motherhood and personal well-being is no small feat, but it doesn’t have to come at the cost of burnout. In this episode, I sit down with Kelsea Koenreich , a business advisor for mom entrepreneurs, to talk about creating a sustainable, profitable business that actually fits your life. We dive into why so many women unknowingly build businesses that work against...

How do you build a brand that stands out in the noisy world of social media and influencer marketing? In this episode, I sit down with Monica Banks, founder of Gugu Guru and Socialfly, to talk about the evolution of influencer culture, how brands can create meaningful partnerships, and the future of digital marketing. We also dive into the realities of running a business, pivoting in a fast-changi...

What does it take to build a thriving, impact-driven business while juggling motherhood, loss, and creativity? In this episode, I welcome Jamie Kolnick, founder of Jam with Jamie and Little Jam Fest , to talk about her journey from a theater kid hustling in NYC to running a nationwide children’s entertainment company. We dive into the power of social media, navigating grief while growing a busines...

In this episode, I talk with long-time friend and content creator Margo Francois to uncover the secrets behind building a profitable content career. From launching an award-winning beauty blog to working with top brands and driving revenue through affiliate marketing, Margo shares her journey from journalism school to the influencer and corporate marketing world. We dive deep into the power of blo...

You can change your life with "Silly Little Social" – people are doing it every day. But honest conversations are hard to come by when everyone is just sharing their highlight reels. At SLS, we take our work seriously, but not ourselves while we chat about the ever-evolving world of social media! Listen for the freshest trends, insider strategies, and hilarious untold stories behind viral moments....