ITBroker.com

Signed

Business EN ↓ 215 episodes

The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the...

Author

ITBroker.com

Category

Business

Podcast website

www.itbroker.com

Latest episode

Jul 7, 2026

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Episodes

Get More for Less: The Hidden Benefits of Choosing Burst Over Flat Rate Bandwidth 28.06.2024

Are you paying for bandwidth you don’t even use? It’s a question many businesses should be asking. Flat-rate circuits may seem like the go-to option for stable bandwidth, but they could be costing you more than they’re worth. What if there was a way to get the bandwidth you need, without overpaying for unused capacity?  Max Clark explains why burst bandwidth is often the smarter, more flexible cho...

What You Don’t Know About Right of First Refusal in Data Center Deals Could Cost You Big 27.06.2024

What if a small clause in your data center agreement could cost you big down the road? Max Clark sheds light on the Right of First Refusal (ROFR), a clause commonly found in data center deals, and why it’s often a ticking time bomb for your expansion plans. In this episode, Max walks you through how ROFRs work, when they make sense, and why they can be dangerous if you're not careful. With real-wo...

What They’re NOT Telling You About Data Center REIT Status 26.06.2024

Ever wondered if your data center provider is offering more than they can deliver? In this episode, Max Clark reveals what data center REITs aren't telling you and why it could be a game-changer for your infrastructure strategy. Max breaks down what REIT status really means for the services you receive, how it affects pricing and capacity, and why certain offerings—like bare metal or private netwo...

How These Two Contract Clauses Almost Destroyed a Business 21.06.2024

What if a simple contract clause could put your business at risk? In this episode, Max Clark exposes the two most hostile contract clauses he’s ever encountered—clauses that can trap you into unfavorable terms and leave you stuck with no way out. From auto-renewals that hold you hostage to sneaky service change clauses, Max reveals the hidden dangers lurking in your agreements. Learn how to spot t...

The Real Issue with Communication Tools: Why the Tool Isn’t the Problem 20.06.2024

Why does communication still feel chaotic, even when you’ve got the right tools in place? It’s easy to blame the tool, but the truth is, the real issue might lie in the way you’re using it.  Max Clark dives into why the tool isn’t the issue—it’s your approach. He explores how using communication tools like Slack, email, or chat tools without a clear strategy can lead to chaos, confusion, and ineff...

How to Avoid Bad IT Consultants and Find the Perfect MSP for Your Small Business! 19.06.2024

Is your business stuck with subpar IT support that’s holding you back? Choosing the wrong consultant or MSP can leave you frustrated and wasting money. But finding the right one doesn’t have to be so hard. In this episode, Max Clark dives into the crucial steps small businesses need to take when choosing the right IT consultant or MSP. He shares key tips on what to look for and what to avoid, incl...

How to Win Every IT Contract Negotiation: Insider Tips You Need! 14.06.2024

Are you getting the best possible deal when signing IT contracts? Most businesses settle for terms that don’t benefit them—leading to overpaying, unnecessary commitments, and hidden fees. But it doesn’t have to be this way. In this episode, Max Clark reveals the secrets to negotiating IT contracts like a pro. He walks you through essential tactics, including understanding termination clauses, nego...

The Hidden Costs of a 10-Month Vendor Onboarding Nightmare! 13.06.2024

Imagine waiting 10 months just to onboard a vendor. Sound ridiculous? Unfortunately, for many companies, this is their reality. And the worst part? They’re losing big money because of it. In this episode, Max Clark exposes the hidden costs of lengthy vendor onboarding processes. He breaks down how inefficient procurement systems force companies into long, painful cycles that not only waste time bu...

The Power of Core Behaviors: How Trust Can Transform Your Corporate Culture 12.06.2024

Have you ever felt like your company’s culture is just not clicking? That despite having core values, something is still missing? If your workplace isn’t built on trust, then you're likely missing a key ingredient for success. Max Clark dives into how creating and enforcing core behaviors is the real key to building a high-trust culture. Max explains how these behaviors—not just lofty values—serve...

One of the Most Shocking Things I’ve Ever Seen a CEO Do In A Company 07.06.2024

Ever wondered how far a CEO can push the envelope to increase profits? What happens when they go too far and cross the line of ethical decision-making? This episode will show you just how bad it can get. Max Clark shares a jaw-dropping example of corporate mismanagement that came from a CEO whose focus was solely on revenue, no matter the cost. In this episode, Max explains how decisions like disa...

Stop Falling for the Big Firewall Scam: Here’s Why You Don’t Need One 06.06.2024

What if the massive firewall you invested in is actually more of a burden than a benefit? Companies have been lured into buying these expensive devices, but the truth is, they might not need them at all. How can you be sure? In this episode, Max Clark reveals why big firewalls are often overkill for most businesses. He digs into how firewalls are typically used, what they’re really good at, and wh...

The Truth About Data Center Providers: How We Pick the Best for Our Clients 29.05.2024

Are you choosing the right data center provider for your business needs? With so many options available, selecting the perfect provider can feel overwhelming. But what if there was a way to ensure you’re picking the best of the best? In this episode of our podcast, Max Clark reveals The Truth About Data Center Providers: How We Pick the Best for Our Clients. Max takes you behind the scenes of the...

The Secret to Choosing the Perfect Service Provider for Your Business Size 22.05.2024

How much is the wrong service provider costing you? The provider you’re working with may be too large or too small for your needs, leaving you stuck in a frustrating and inefficient situation. But what if there was a way to ensure the perfect match? In this episode, Max Clark reveals The Secret to Choosing the Perfect Service Provider for Your Business Size. He dives into the key factors to consid...

Slash Your Bandwidth Costs: How 95th Percentile Billing Is the Game-Changer 15.05.2024

Are you getting charged for bandwidth you don’t need? For many businesses, high data costs are a serious challenge. What if you could lower those costs by simply switching how you’re billed? Imagine paying for bandwidth in a way that actually works for your business. Max Clark reveals the power of 95th percentile billing—a smarter, more cost-effective way to manage your bandwidth. He breaks down h...

Stop Wasting Emails: How to Make Sure Every Message Reaches the Inbox 08.05.2024

Tired of seeing your emails go undelivered? You’re not alone—millions of emails are lost every day, and it’s not just spam. Is your business at risk of being marked as a sender that can’t be trusted? Max Clark dives into the critical topic of email authentication and why it’s a game-changer for ensuring your emails actually reach their destination. He’ll explain how SPF, DKIM, and DMARC work toget...

The Tech Giant Shake-Up: Can You Still Trust HPE, Juniper, and Broadcom? 11.04.2024

Have you ever invested in a tech solution, only to watch the company behind it get acquired and everything change overnight? With HPE buying Juniper and Broadcom disrupting VMware, businesses are being forced to rethink their long-term IT strategies. Max Clark dives into the ripple effects of these major acquisitions and what they mean for networking, security, and cloud services. Expect insights...

Most Microsoft E5 ‘Experts’ Have No Clue What They’re Doing – Are You at Risk? 08.04.2024

Ever hired a so-called "expert" only to find out they had no idea what they were doing? When it comes to Microsoft E5 Security, bad providers can put your entire business at risk—and most companies don’t realize it until it’s too late. In this episode, Max Clark exposes the shocking truth about Microsoft E5 Security providers—why so many claim expertise but lack real qualifications. He breaks down...

The Brutal Truth About SASE – Why Most Providers Suck 04.04.2024

Ever wonder why your ‘cutting-edge’ SASE solution feels like a downgrade instead of an upgrade? You’re not imagining things—most providers are selling a dream and delivering a nightmare. Max Clark gets real about the SASE market, exposing why so many vendors overpromise and underdeliver. He’ll walk you through the biggest pitfalls—from weak cloud gateways and slow speeds to overpriced solutions th...

The Internet Hack Big Telcos Don’t Want You to Know – Save 50% and Go 10x Faster! 29.03.2024

Do you need help with slow internet at your business? Let’s discover how to unlock high-fast speeds with a POP (Point-of-Presence) within a Data Center solution. Say goodbye to the frustration of outdated connections and hello to 10—or 100-gig service for any building, whether an office or a warehouse.  From LTE to satellite, learn about high-speed internet options beyond traditional providers. Le...

Shiny Object Syndrome: How Non-Tech Leaders Can Avoid Costly Engineering Mistakes 21.03.2024

Tech decisions should be based on business needs, not hype. Too often, companies get caught in endless tech migrations and architecture changes, not because they need to—but because their engineers want to experiment with the latest trend. In this episode, Max Clark explains how non-technical executives can spot when their teams are chasing trends instead of solving real problems, and how to evalu...

The Contract Mistakes That Cost Businesses Millions 14.03.2024

Your contract isn’t as airtight as you think. Too many businesses fall into legal traps that cost them millions—auto-renew clauses, weak termination rights, and SLA fine print that offers little real protection. In this episode, Max Clark shares real-world contract mistakes and explains how to negotiate stronger agreements that protect your money and business stability. Whether you're signing a ne...

Why Most Companies Get Device Security Completely Wrong 11.03.2024

Your company’s device security is weaker than you think—and hackers know it. Most businesses assume their Secure Web Gateway (SWG) and VPN solutions are protecting them. They’re wrong. In this episode, Max Clark uncovers the hidden security flaws in modern workplaces, from slow, bottlenecked gateways to poor endpoint protection and flawed remote access policies. He explains how to properly secure...

Why No One Cares About Your Tech ROI Pitch 08.03.2024

You built the perfect ROI case. The numbers add up. The benefits are obvious. So why is no one listening? In this episode, Max Clark reveals why traditional ROI arguments fail and why executives often tune out tech investment pitches. He unpacks the psychology behind decision-making, the real reason IT justifications fall flat, and how to reframe ROI in a way that actually gets buy-in. Learn how t...

You're One Click Away From a $50,000 Business Disaster 05.03.2024

What if a single email could cost your business $50,000? It happened to a business owner who thought they were operating above board—until they received a shocking legal notice accusing them of software piracy. One innocent mistake, one overlooked install, and suddenly, they were staring at a massive bill they never saw coming. In this episode, Max Clark dives into the dark reality of Shadow IT, s...

The Software Licensing Scam: Are You Wasting Money on Tools No One Uses? 29.02.2024

If you had to bet, how many of your company’s software tools are actually being used? Most businesses sign contracts and assume their teams are onboard, but what if they’re not? What if employees hate the system, have stopped using it, or found workarounds - while the company keeps paying? Max Clark exposes a shocking real-world example of a company paying for a phone system that employees had aba...

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