ITBroker.com
Signed
The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the...
Where to listen?
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Episodes
Inside Job: How An Ex-Employee Brought a Bank to Its Knees 27.02.2024 15:16
What happens when a disgruntled ex-employee still has access to your systems? One bank found out the hard way when a fired DevOps engineer unleashed a digital nightmare—deleting code, locking out employees, and implanting malware. What happens when a disgruntled ex-employee still has access to your systems? One bank found out the hard way when a fired DevOps engineer unleashed a digital nightmare—...
The Ultimate Cheat Sheet: 6 Cybersecurity Acronyms That Hackers Don’t Want You to Know 19.02.2024 9:07
Ever feel like cybersecurity is just a mess of confusing acronyms? IAM, MFA, EDR… what do they even mean? More importantly, which ones actually keep hackers out of your business? In this episode, Max Clark simplifies six powerful cybersecurity tools that every business should have in place right now. He breaks down how Identity and Access Management (IAM), Multi-Factor Authentication (MFA), and En...
The Proxy Hack That Global Networks Use to Boost Performance and Save Millions 15.02.2024 16:04
Latency issues, unpredictable routing, and skyrocketing costs - sound familiar? In a world where data flows faster than ever, global networks are turning to a little-known proxy hack to fix performance bottlenecks and slash unnecessary spending. Join Max Clark as he breaks down how strategic proxy deployment can enhance network reliability, optimize cross-border traffic, and unlock savings that tr...
Outsmart Network Costs: The Routing Playbook No One Told You About 12.02.2024 17:21
What if your network was quietly eating away at your profits? Most companies don’t realize how much they’re overpaying - until it’s too late. But here’s the secret: your routing setup could be the key to cutting costs. In this episode, Max Clark exposes how asymmetric routing, load balancing, and strategic traffic flow adjustments can turn an expensive network into an efficient, cost-effective mac...
Stop Overpaying for AWS: How Businesses Cut Spending by Up to 70% 09.02.2024 20:09
What if I told you that your AWS bill could be slashed by 70%—without cutting performance? The truth is, most businesses are overpaying for cloud services, and AWS is counting on you not knowing how to fight back. In this episode, Max Clark dives into AWS cost-cutting strategies that smart businesses use to reduce spending by up to 70%. Learn how to navigate AWS pricing models, optimize Reserved I...
60% Savings? Jay Smith of Evocative on How Twitter’s Cloud Exit Could Transform Your IT Strategy 05.02.2024 59:51
Struggling to keep up with the evolving demands of Data Centers? Join Max Clark, Founder at ITBroker.com, in a revealing conversation with Jay Smith, Vice President of Business Development at Evocative. We explore the evolving world of Data Centers, the unique approach of Evocative, and the intriguing shift towards Bare Metal. With over two decades of shaping the Data Center landscape, Jay offers...
Bankruptcy Power Play: How to Turn a Crisis into Your Biggest Advantage 01.02.2024 15:30
Your service provider just declared bankruptcy—now what? Do you cut ties immediately, or could this be your biggest advantage yet? Bankruptcy isn't just about failure; it’s a high-stakes game where the smartest players come out on top. In this episode, Max Clark breaks down the realities of bankruptcy and how businesses can use it to their advantage—whether you're a service provider, a customer, o...
Optimization Blind Spots: This Tech Decision Could Derail Your Growth 25.01.2024 12:25
Is your tech optimization strategy as solid as you think? More often than not, businesses make tech decisions based on short-term convenience, only to find out later they’ve overlooked crucial details that could cost them growth. Max Clark reveals the dangerous blind spots that can appear when companies push forward with tech optimizations. From cloud infrastructure to on-prem solutions, Max expla...
Think You’re Covered? 3 Cyber Insurance Mistakes That Sink Businesses 15.01.2024 1:18:34
You’ve got the coverage. You’ve got the confidence. But you might also have a time bomb in your policy. Cyber insurance can save your business—or break it—depending on what’s hiding in the details. In this episode, Max Clark teams up with Joseph Brunsman, cyber insurance advisor and author, to uncover the three most damaging missteps companies make with their policies. From compliance gaps to misu...
Your Startup’s Worst Enemy: The Fatal Mistake Every Startup Leader Must Avoid 11.01.2024 9:14
Have you ever wondered if your leadership decisions are unknowingly sabotaging your startup’s future? It’s time to uncover a mistake that could be your business's worst enemy. Max Clark brings a sharp focus to one of the most common and overlooked mistakes in startups—tech-blind leadership. He shares the story of a company that failed to adapt and pivot because their CTO lacked the necessary techn...
The Guaranteed Way to Scale Your Business: The 4D’s That Will Change Everything 04.01.2024 11:44
Feeling like your business is stuck in a loop of chaos and confusion? What if you could cut through the noise, streamline everything, and scale faster than ever? Max Clark walks you through a game-changing framework to scale your business using the 4D’s: Discussions, Decisions, Documentation, and Defaulting to Transparency. In this episode, he reveals how most companies fall into the trap of overc...
The Truth Behind Corporate Values: Why Most Miss the Mark and How to Get Them Right 28.12.2023 8:14
Ever sat through a meeting where you discussed company values, only to think, "Does anyone actually believe in these?" Too often, companies fall into the trap of creating values that sound good on paper but don’t really mean anything. Max explores why so many corporate values miss the mark and how you can avoid the same pitfalls. In this episode, he challenges the traditional view of corporate val...
The Hidden Agenda Behind Laptop Giveaways After Layoffs: What They're Not Telling You 28.12.2023 3:31
It sounds like a win-win: employees get to keep their laptops after layoffs. But is it really a generous gesture, or is there something deeper at play? Max reveals the real reason companies let employees keep their laptops after layoffs in this eye-opening episode. What’s presented as a thoughtful gift is often a result of corporate laziness and cost avoidance. Max dives into the logistics behind...
You're Solving the Wrong Problem and It’s Costing You More Than You Realize! 21.12.2023 8:01
Have you ever spent hours solving a problem, only to realize you were focused on the wrong thing? It’s a frustrating experience and it’s costing you more than you think. In this episode, Max reflects on an eye-opening experience from his early days as an IT engineer. He shares how he learned the hard way that solving the wrong problem can cost a lot more than just wasted time. Through a story of t...
Are Your Vendors Really Your Partners? Unmasking the Truth Behind Business Collaborations 18.12.2023 2:45
What if the partnerships you’ve been trusting all this time aren’t as solid as you think? Are your vendors really working for you... or for themselves? Max takes you deep into the world of vendor partnerships, revealing how many companies are choosing partners based not on quality but on favorable pricing and terms. He dives into industries like SASE and SD-WAN, where businesses are often resellin...
Microsoft Teams: The Hidden Strategy That’s Changing the Phone System Game 14.12.2023 11:35
Have you ever stopped to think about how your phone system is evolving? With traditional desk phones becoming obsolete, it’s time to ask: what’s next for business communication? You might be surprised by what’s quietly taking over the game. In this episode, Max dives into the strategic moves behind Microsoft Teams and its rise to dominance in the phone system industry. He reveals how Microsoft is...
The IT Cheat Code You Didn’t Know You Needed 07.12.2023 8:39
What if your IT system could be as easy as flipping a switch? Imagine drastically cutting costs, boosting productivity, and eliminating the headache of outdated hardware. Sounds too good to be true, right? Think again. In this episode, Max Clark uncovers the secret weapon to simplify and supercharge your IT infrastructure: DaaS (Desktop as a Service). Max walks through the advantages of DaaS, from...
The Hidden Monopoly: How A Few Players Control Internet Traffic 05.12.2023 18:44
Your internet isn’t as open as you think. Behind every search, video, and connection, a hidden monopoly controls the flow of data. This small group of companies makes decisions that impact everything from your internet speed to the reliability of your business network. In this episode, Max Clark explains how the backbone of the internet is controlled by a handful of corporations with vast global f...
Behind the Curtain: How Your Internet Access is Controlled by a Handful of Companies 23.11.2023 18:44
Who really owns the internet? It’s not as decentralized as you might think. A small group of telecom giants controls the fiber optic networks and undersea cables that power global connectivity. They decide how fast, how reliable, and how expensive your internet access is. In this episode, Max Clark reveals the hidden architecture of the internet—how fiber maps dictate connectivity, why oceanic cab...
The Dark Side of Business Lawsuits: What Every Entrepreneur Should Know 16.11.2023 5:47
It’s not a question of if your business will face a lawsuit - it’s when. The bigger you grow, the higher the chances of landing in a legal battle you never saw coming. The worst part? Even if you win, you could still lose - time, money, and peace of mind. Max Clark shares real-world insights on why lawsuits are a financial and operational drain on businesses. He dives into the phases of litigation...
How One Password Cost MGM $100M: Elia Cohen of AT&T Shares a Quick Guide to Staying Safe 13.11.2023 1:06:23
Ever feel overwhelmed by the complexities of cybersecurity? You're not alone! In our latest podcast, Elia Cohen from AT&T Cybersecurity shares invaluable insights on how to improve your cybersecurity posture without breaking the bank. Whether you're a small business owner or run a large enterprise, there are simple and effective steps you can take to protect yourself and your business from onl...
Tech’s Best-Kept Secret: How Smart Buyers Use Resellers to Get More for Less 09.11.2023 10:21
If you're buying direct, you're probably paying too much. What if we told you that there’s a way to get the same product, better support, and a lower price - without negotiating? That’s the power of resellers, and it’s a secret that top companies use to save money and get more value. In this episode, Max Clark exposes the biggest reseller myths and explains why buying direct often means higher cos...
Why That “Perfect” Supplier Could Be Your Worst Business Decision 02.11.2023 0:50
Ever signed up for a supplier that looked perfect—only to realize later that it was an absolute nightmare? Great marketing, glowing reviews, and a slick onboarding experience can make a vendor seem like a no-brainer. But what happens when everything almost works, yet never quite delivers? In this episode, Max Clark breaks down the hidden risks of suppliers that seem flawless on the surface but fai...
The Hack to Getting More from Your Service Provider (Without Paying More) 26.10.2023 17:01
Think cutting out the middleman saves you money? Think again. Many businesses assume going direct means getting the best deal. Spoiler alert: It doesn’t. In this episode, Max Clark reveals how resellers, distributors, and service providers hold hidden advantages that can work in your favor—if you know where to look. Learn about pricing leverage, contract loopholes, and service perks that can save...
Resellers vs. Direct: The Pricing Loophole You’re Probably Ignoring 19.10.2023 6:37
You’re overpaying for tech - and you don’t even know it. Manufacturers have a dirty little secret: they charge you extra to buy direct. Fortune 500s already know this, which is why they always buy through resellers to score massive discounts. The real question is - why aren’t you doing the same? In this episode, Max Clark breaks down how tech pricing actually works, exposing why resellers get acce...
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