ITBroker.com

Signed

Business EN ↓ 233 episodes

The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the...

Be sure to visit the podcast's website and support the creator: www.itbroker.com

Author

ITBroker.com

Category

Business

Podcast website

www.itbroker.com

Latest episode

Nov 10, 2026

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Episodes

How a Forgotten Laptop Became a Security Time Bomb 02.05.2025

What happens when a three-year-old laptop, long forgotten, quietly reconnects to your network? It sounds like a harmless scenario—until it isn't. In today’s digital landscape, what we forget can hurt us. Join Max Clark and guest Alexey Goncharov of Cepheid as they dive into the overlooked blind spots in enterprise security: legacy access points, directory misalignments, and the burnout cycle of pa...

The Cyber Gap That Paralyzed a $2B Enterprise 10.04.2025

3,000 apps. One entry point. Total compromise. In just hours, a $2B IT enterprise was paralyzed by ransomware, and what followed over the next 72 hours became a wake-up call for the entire industry. In this episode, Max Clark is joined by Brian Majowicz and Mac McClenathan of 11:11 Systems as they unpack a real-world ransomware attack that exposed the often-overlooked gap between disaster recovery...

How 1,500 Franchises Dodged a $10M Tech Meltdown 03.04.2025

What’s the true cost of IT chaos across a national franchise chain? Try lost transactions, reputation damage, and weeks of operational disruption. Now multiply that by 1500. In this deep-dive conversation, Max Clark is joined by Craig Collister, Sales Solutions Engineer at Spectrotel, to explore how one fractured quick service restaurant (QSR) brand turned their network disaster into a modern, sca...

SASE’s Hidden Loophole – Michael Ortega of CATO Networks Reveals the Biggest Threat to Businesses 09.12.2024

Imagine logging in tomorrow and finding your entire network compromised. That’s exactly what happened to a company that relied on outdated security. In this episode of Tech Deep Dive , Max Clark sits down with Michael Ortega, VP of Sales Engineering at CATO Networks, to expose why legacy security is failing against modern cyber threats. They break down how AI-driven attacks, ransomware, and zero-d...

The IT Nightmare That Almost Brought Down a Global Company - Lessons from Cepheid’s Alexey Goncharov 02.12.2024

Imagine running a company with 10,000 employees - only to discover your IT infrastructure is on the brink of collapse. What happens next?  On this episode of Tech Deep Dive , Max Clark sits down with Alexey Goncharov, IT Leader at Cepheid, to unpack the crisis that pushed a complete IT overhaul. From network segmentation and zero trust security (ZTA) to SD-WAN and SASE, discover how Cepheid built...

The Streaming Playbook: Lessons from the Jake Paul vs. Mike Tyson Fight – Mark Barron of Akamai Breaks It Downs 25.11.2024

Picture this: millions of fans, all waiting for the fight of the year - Paul vs. Tyson - only for the stream to crash. What does it take to deliver a flawless, high-stakes live event without a second of downtime? In this episode, Max Clark sits down with Mark Barron, Principal Solutions Engineer - Digital Media at Akamai Technologies as he pulls back the curtain on the high-stakes world of live st...

10,000 Songs in Your Pocket: Apple’s Billion-Dollar Sales Hack 25.10.2024

What grabs your attention more—“64GB of storage” or “10,000 songs in your pocket”? If you’re still selling tech with numbers and specs, you’re leaving money on the table and losing deals before the conversation even starts. In this episode, Max Clark breaks down Apple’s legendary “10,000 songs in your pocket” strategy—the marketing genius that turned a simple MP3 player into a billion-dollar produ...

The One Strategy That Guarantees You Win Every Tech Deal 24.10.2024

You've been selling tech completely wrong! Most sales reps pitch products, rattle off features, and hope the client bites. But the truth is—buyers don’t care about your tech. They care about solving their problems. And if you’re not selling the solution to their pain, you’re already losing deals. Max Clark breaks down the one strategy that guarantees you win more deals, faster. Learn how to speak...

E5, SIEM & MDR: Cutting Through the Costs Without Compromising Security 18.10.2024

You turned on Microsoft E5 security—now what? You expected airtight protection, but now you’re staring at skyrocketing SIEM costs, overwhelming configurations, and lingering security gaps. The worst part? You’re not even sure if you’re fully protected. Max Clark uncovers why SIEM bills often surprise businesses, how MDR vendors shift costs onto customers, and why enabling Microsoft E5 isn’t the se...

TierPoint’s Tara Kovaleski Exposes the Disaster Recovery Flaws That Are Costing Companies Millions 17.10.2024

What if your entire business went offline right now? One company found out the hard way that 75% of their critical applications were unrecoverable in a disaster.  In this episode, Max Clark sits down with Tara Kovaleski of TierPoint to expose the hidden flaws in disaster recovery strategies that could cost businesses millions. They break down why outdated recovery plans fail, the risks of relying...

The Cybersecurity Gaps That Could Deny Your Business Insurance Coverage 17.10.2024

Imagine this: A cyberattack hits your company, you file a claim… and your insurance refuses to pay. Why? Because your security didn’t meet the fine print requirements—requirements you never even knew existed. In this episode, Max Clark reveals how cyber insurance policies are evolving and the security gaps that could leave businesses without coverage. From MFA, IAM, and endpoint protection to secu...

Beyond Google & Microsoft: The Critical Email Security Layer You Need Now 11.10.2024

Let’s play a quick game: If a hacker impersonated your CFO and sent an urgent payment request, would your company catch it? What about a malicious email that looks 99% identical to a real one? If you hesitated—even for a second—you’re already at risk. And no, Google and Microsoft’s built-in security won’t save you. Max Clark breaks down the hidden gaps in email security, the rising threat of BEC (...

The $11 Million Security Illusion: Why Big Businesses Are Still Sitting Ducks with Aj King 07.10.2024

What if I told you that spending $11 million on security doesn’t actually make you safe? Big enterprises pump millions into cybersecurity, yet breaches keep happening. The question is: Are they investing in the right things - or just burning cash while hackers laugh?  In this episode, Max Clark sits down with AJ King to uncover the hidden vulnerabilities that leave even the biggest companies expos...

The Shocking Truth About IT Projects: You're Playing by Someone Else’s Rules 04.10.2024

What if your IT project was never really up for debate? The reality is, 9 out of 10 times, the choices companies think they’re making have already been shaped by their past investments, vendor contracts, and infrastructure. You might be choosing between A and B—but was C ever an option? Max Clark uncovers the unspoken rules of IT decision-making, from how past infrastructure locks you into a narro...

You’re Doing IT Wrong: Why More Tech is Actually Hurting Your Business 27.09.2024

Is your IT department drowning in tools, tech, and platforms that seem to promise more efficiency but only create more chaos? What if I told you that more tech could actually be the root cause of your business inefficiency? Max Clark reveals the surprising truth behind why more technology might be the last thing your business needs. In this episode, he explains how excess tech creates complexity a...

The Hidden AWS Costs That Are Costing You Millions 26.09.2024

What if you could save millions on your AWS bill without changing your infrastructure? The truth is, hidden AWS costs are draining budgets at a level most businesses don’t even realize—until it’s too late. In this episode, Max Clark unpacks the subtle yet costly mistakes that most businesses make with AWS, like unnecessary data transfers, poor resource tagging, and inefficient usage of cloud servi...

The IT Strategy Blind Spot You Can’t Afford to Ignore - Neil Simbulan on What Companies Get Wrong 23.09.2024

What if the very thing holding your company back isn’t a lack of budget, talent, or cutting-edge tech, but an IT strategy blind spot you don’t even know exists?  Join Max Clark as he speaks with Neil Simbulan, Director of Enterprise Technology at VideoAmp, to uncover the IT blind spots that even the smartest companies miss. Neil reveals the most common missteps in network security, cloud migration...

This One Mistake Could Cost You Your Entire IT Access 20.09.2024

What if you woke up tomorrow and had no access to your business? No emails. No files. No way to communicate with your team or customers. Sounds like a nightmare, right? But for many businesses, this happens more often than you’d think—and it all comes down to one critical mistake. In this episode, Max Clark breaks down the overlooked IT risk that leaves businesses locked out of their own systems....

Your Passwords Are Useless – Brent Feller on How Hackers REALLY Get In 09.09.2024

Think your passwords are keeping you safe? Think again. Hackers don’t need your credentials to break in anymore and the question is: if they don’t need your password, what are they using to access your systems?  In this episode, Max Clark sits down with Brent Feller, a cybersecurity expert with deep experience in network security and ethical hacking. Brent pulls back the curtain on the real tactic...

The Shocking Event That Changed Online Banking Security and Disaster Recovery with Keith Lukes 26.08.2024

Ever wonder why investing in backups is so important? We dive into a real-world example of a multinational company facing complex backup challenges across multiple regions. UbiStor stepped in to solve their issues and ensure compliance across 17 global data centers. This isn't just about spending money on backups—it's about safeguarding your entire organization. We break down the steps UbiStor too...

Microsoft Teams Just Changed the Game—Here’s Why No One’s Talking About It 23.08.2024

Microsoft Teams just pulled off something huge, yet almost no one is talking about it. While other UCaaS platforms struggle with inconsistent user experiences, Microsoft quietly solved a problem that has plagued businesses for years. In this episode, Max Clark breaks down the game-changing move that sets Microsoft Teams apart from competitors like Zoom, RingCentral, and 8x8. From seamless hardware...

Warning: Your Slack Messages Could Come Back to Haunt You in Court 22.08.2024

Think your old Slack messages are gone? Think again. Even on free accounts, your chat history isn’t erased—it’s just locked behind a paywall, waiting to be uncovered when you least expect it. And if you ever face a legal dispute, those messages could suddenly become a major liability. In this episode, Max Clark exposes the hidden risks of Slack’s indefinite data retention policy. From unexpected l...

ITBroker.com: Because “Google IT Vendors” is Not a Strategy 16.08.2024

Ever feel like choosing an IT provider is just a shot in the dark? Scrolling through endless Google results, skimming vendor websites, and hoping you make the right call? That’s not a strategy—it’s a costly gamble. And it’s exactly what ITBroker.com helps you avoid. ITBroker.com isn’t just another vendor directory—it’s your unfair advantage. With over a thousand rigorously vetted providers and Max...

The Build vs. Buy Delusion: Why Most IT Engineers Have It Backwards 14.08.2024

What’s worse than paying for expensive software? Building your own—and realizing it was a mistake. IT engineers love the idea of building custom solutions. More control. More flexibility. No vendor lock-in. But what happens when the maintenance costs pile up, the engineers move on, and your business is stuck with an outdated, unsupported mess? In this episode, Max Clark challenges the "Build vs. B...

SD-WAN, SSE & SASE Exposed: The Lies, the Hype, and the Truth 09.08.2024

SD-WAN, SSE, and SASE are supposed to revolutionize IT security and networking—but are they really as game-changing as vendors claim? Companies are burning cash on legacy infrastructure, getting locked into outdated security models, and falling for half-baked solutions that don’t actually solve performance and security issues. It’s time to cut through the noise. In this episode, Max Clark exposes...

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