ITBroker.com

Signed

Business EN ↓ 215 episodes

The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the...

Author

ITBroker.com

Category

Business

Podcast website

www.itbroker.com

Latest episode

Jul 7, 2026

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Episodes

Your Fleet Is a Lawsuit Waiting to Happen 10.07.2025

How many moving lawsuits are driving around with your logo on them right now? Fleet liability is no longer just a risk—it’s a ticking time bomb for your business. Accidents, claims, inflated insurance premiums, distracted drivers… the dangers are real, and they’re hiding in plain sight. In this episode, Max Clark sits down with Chris Johnson, VP of Business Development at Azuga, to break down how...

No Cyber Insurance. Still Got Paid. 26.06.2025

What if you had no cyber insurance… and still walked away with the money? Most companies wouldn’t be so lucky. But one small manufacturer found themselves in the middle of a cybercrime event—and somehow, a loophole in the system worked in their favor. In this episode, Max Clark sits down with Joseph Cook of Arizona Group to unpack a real-world breach that started with a spoofed invoice and ended i...

A Child Died Dialing 911 12.06.2025

It’s every parent’s worst nightmare—your child dials 911... and nothing happens. Most of us assume emergency services will be there when we need them. But what if your office phone, your cloud system, or your campus setup silently fails in a moment that counts? In this episode, Max Clark is joined by Mark “Fletch” Fletcher, ENP at 911 and a leading voice in public safety technology. They unpack sh...

Microsoft Wants You Off Calling Plans 29.05.2025

Microsoft doesn’t just allow you to leave Calling Plans—they’ve built tools to help you do it. That’s not a glitch in the strategy. It is the strategy. In this episode, Max Clark sits down with Steve Forcum, Director of Marketing at SIPPIO, to explore the future of voice inside Microsoft Teams—and why legacy models like Cisco UC and Microsoft Calling Plans no longer fit. From the Operator Connect...

The Cyberattack That Killed a Patient 22.05.2025

Could one missed alert put lives at risk? Hospitals were once worried about downtime. Now they're facing something far worse: real-world consequences when cybersecurity fails. One ransomware attack shut down a hospital—and a patient died. It was a moment that changed how healthcare leaders view risk forever. In this episode, Max Clark sits down with Eric Fromm of Trustwave to unpack the silent vul...

They Got Breached Mid-Merger 15.05.2025

What if the company you just bought came with a hidden cyber landmine? M&A is risky enough. But when cybersecurity gaps go unchecked during a merger, the consequences aren't just technical — they’re financial, operational, and reputational. And most leaders don’t see the breach coming until it’s too late. In this episode, Max Clark sits down with Kevin Thomsen, CRO of Maxxsure to unpack what r...

Why Your IT Puts Your Patients at Risk 08.05.2025

A 20-year-old server. A forgotten backup plan. A single system crash. In healthcare, these aren’t just IT oversights — they’re threats to patient lives. From delayed treatments to data breaches, outdated tech can trigger a cascade of consequences no provider can afford.  In this episode, Max Clark is joined by Dustin Young, EVP of Enzu and an expert in healthcare IT infrastructure, to explore the...

How a Forgotten Laptop Became a Security Time Bomb 02.05.2025

What happens when a three-year-old laptop, long forgotten, quietly reconnects to your network? It sounds like a harmless scenario—until it isn't. In today’s digital landscape, what we forget can hurt us. Join Max Clark and guest Alexey Goncharov of Cepheid as they dive into the overlooked blind spots in enterprise security: legacy access points, directory misalignments, and the burnout cycle of pa...

The Cyber Gap That Paralyzed a $2B Enterprise 10.04.2025

3,000 apps. One entry point. Total compromise. In just hours, a $2B IT enterprise was paralyzed by ransomware, and what followed over the next 72 hours became a wake-up call for the entire industry. In this episode, Max Clark is joined by Brian Majowicz and Mac McClenathan of 11:11 Systems as they unpack a real-world ransomware attack that exposed the often-overlooked gap between disaster recovery...

How 1,500 Franchises Dodged a $10M Tech Meltdown 03.04.2025

What’s the true cost of IT chaos across a national franchise chain? Try lost transactions, reputation damage, and weeks of operational disruption. Now multiply that by 1500. In this deep-dive conversation, Max Clark is joined by Craig Collister, Sales Solutions Engineer at Spectrotel, to explore how one fractured quick service restaurant (QSR) brand turned their network disaster into a modern, sca...

SASE’s Hidden Loophole – Michael Ortega of CATO Networks Reveals the Biggest Threat to Businesses 09.12.2024

Imagine logging in tomorrow and finding your entire network compromised. That’s exactly what happened to a company that relied on outdated security. In this episode of Tech Deep Dive , Max Clark sits down with Michael Ortega, VP of Sales Engineering at CATO Networks, to expose why legacy security is failing against modern cyber threats. They break down how AI-driven attacks, ransomware, and zero-d...

The IT Nightmare That Almost Brought Down a Global Company - Lessons from Cepheid’s Alexey Goncharov 02.12.2024

Imagine running a company with 10,000 employees - only to discover your IT infrastructure is on the brink of collapse. What happens next?  On this episode of Tech Deep Dive , Max Clark sits down with Alexey Goncharov, IT Leader at Cepheid, to unpack the crisis that pushed a complete IT overhaul. From network segmentation and zero trust security (ZTA) to SD-WAN and SASE, discover how Cepheid built...

The Streaming Playbook: Lessons from the Jake Paul vs. Mike Tyson Fight – Mark Barron of Akamai Breaks It Downs 25.11.2024

Picture this: millions of fans, all waiting for the fight of the year - Paul vs. Tyson - only for the stream to crash. What does it take to deliver a flawless, high-stakes live event without a second of downtime? In this episode, Max Clark sits down with Mark Barron, Principal Solutions Engineer - Digital Media at Akamai Technologies as he pulls back the curtain on the high-stakes world of live st...

10,000 Songs in Your Pocket: Apple’s Billion-Dollar Sales Hack 25.10.2024

What grabs your attention more—“64GB of storage” or “10,000 songs in your pocket”? If you’re still selling tech with numbers and specs, you’re leaving money on the table and losing deals before the conversation even starts. In this episode, Max Clark breaks down Apple’s legendary “10,000 songs in your pocket” strategy—the marketing genius that turned a simple MP3 player into a billion-dollar produ...

The One Strategy That Guarantees You Win Every Tech Deal 24.10.2024

You've been selling tech completely wrong! Most sales reps pitch products, rattle off features, and hope the client bites. But the truth is—buyers don’t care about your tech. They care about solving their problems. And if you’re not selling the solution to their pain, you’re already losing deals. Max Clark breaks down the one strategy that guarantees you win more deals, faster. Learn how to speak...

E5, SIEM & MDR: Cutting Through the Costs Without Compromising Security 18.10.2024

You turned on Microsoft E5 security—now what? You expected airtight protection, but now you’re staring at skyrocketing SIEM costs, overwhelming configurations, and lingering security gaps. The worst part? You’re not even sure if you’re fully protected. Max Clark uncovers why SIEM bills often surprise businesses, how MDR vendors shift costs onto customers, and why enabling Microsoft E5 isn’t the se...

TierPoint’s Tara Kovaleski Exposes the Disaster Recovery Flaws That Are Costing Companies Millions 17.10.2024

What if your entire business went offline right now? One company found out the hard way that 75% of their critical applications were unrecoverable in a disaster.  In this episode, Max Clark sits down with Tara Kovaleski of TierPoint to expose the hidden flaws in disaster recovery strategies that could cost businesses millions. They break down why outdated recovery plans fail, the risks of relying...

The Cybersecurity Gaps That Could Deny Your Business Insurance Coverage 17.10.2024

Imagine this: A cyberattack hits your company, you file a claim… and your insurance refuses to pay. Why? Because your security didn’t meet the fine print requirements—requirements you never even knew existed. In this episode, Max Clark reveals how cyber insurance policies are evolving and the security gaps that could leave businesses without coverage. From MFA, IAM, and endpoint protection to secu...

Beyond Google & Microsoft: The Critical Email Security Layer You Need Now 11.10.2024

Let’s play a quick game: If a hacker impersonated your CFO and sent an urgent payment request, would your company catch it? What about a malicious email that looks 99% identical to a real one? If you hesitated—even for a second—you’re already at risk. And no, Google and Microsoft’s built-in security won’t save you. Max Clark breaks down the hidden gaps in email security, the rising threat of BEC (...

The $11 Million Security Illusion: Why Big Businesses Are Still Sitting Ducks with Aj King 07.10.2024

What if I told you that spending $11 million on security doesn’t actually make you safe? Big enterprises pump millions into cybersecurity, yet breaches keep happening. The question is: Are they investing in the right things - or just burning cash while hackers laugh?  In this episode, Max Clark sits down with AJ King to uncover the hidden vulnerabilities that leave even the biggest companies expos...

The Shocking Truth About IT Projects: You're Playing by Someone Else’s Rules 04.10.2024

What if your IT project was never really up for debate? The reality is, 9 out of 10 times, the choices companies think they’re making have already been shaped by their past investments, vendor contracts, and infrastructure. You might be choosing between A and B—but was C ever an option? Max Clark uncovers the unspoken rules of IT decision-making, from how past infrastructure locks you into a narro...

You’re Doing IT Wrong: Why More Tech is Actually Hurting Your Business 27.09.2024

Is your IT department drowning in tools, tech, and platforms that seem to promise more efficiency but only create more chaos? What if I told you that more tech could actually be the root cause of your business inefficiency? Max Clark reveals the surprising truth behind why more technology might be the last thing your business needs. In this episode, he explains how excess tech creates complexity a...

The Hidden AWS Costs That Are Costing You Millions 26.09.2024

What if you could save millions on your AWS bill without changing your infrastructure? The truth is, hidden AWS costs are draining budgets at a level most businesses don’t even realize—until it’s too late. In this episode, Max Clark unpacks the subtle yet costly mistakes that most businesses make with AWS, like unnecessary data transfers, poor resource tagging, and inefficient usage of cloud servi...

The IT Strategy Blind Spot You Can’t Afford to Ignore - Neil Simbulan on What Companies Get Wrong 23.09.2024

What if the very thing holding your company back isn’t a lack of budget, talent, or cutting-edge tech, but an IT strategy blind spot you don’t even know exists?  Join Max Clark as he speaks with Neil Simbulan, Director of Enterprise Technology at VideoAmp, to uncover the IT blind spots that even the smartest companies miss. Neil reveals the most common missteps in network security, cloud migration...

This One Mistake Could Cost You Your Entire IT Access 20.09.2024

What if you woke up tomorrow and had no access to your business? No emails. No files. No way to communicate with your team or customers. Sounds like a nightmare, right? But for many businesses, this happens more often than you’d think—and it all comes down to one critical mistake. In this episode, Max Clark breaks down the overlooked IT risk that leaves businesses locked out of their own systems....

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