Shut The Hell Up And Sell: Unfiltered

In this episode of Shut the Hell Up and Sell Unfiltered, Ronnell Richards sits down with Adam Basa and Lynne Zimmerman, co-founders of Young Channel Leaders, for a conversation about the future of the technology channel and the responsibility today’s leaders have to develop the next generation. The conversation explores why young professionals need more than a seat at the table. They need mentorsh...

In this episode of Shut The Hell Up And Sell: Unfiltered, Ronnell Richards sits down with longtime channel leader Vince Bradley for a candid conversation about entrepreneurship, innovation, community-building, and the future of the technology channel. Vince reflects on the journey from building WTG into one of the most influential master agencies in the space to now leading Abundant IOT and helpin...

Craig Galbraith ; journalist, longtime Channel Futures leader, “the voice of the channel,” and founder of Galbraith Multimedia. Ronnell sits down with Craig Galbraith for a long-overdue conversation about where the channel has been, where it’s going, and what’s quietly threatening growth in 2026 and beyond. They chop it up on the real evolution of the channel, why “community” often means cocktails...

🔥 Episode Summary: This one’s been a long time coming. Ronnell sits down with Kameron Olsen , founder of The Channel Advisors and creator of the Channel 2.0 framework, for a brutally honest conversation about what’s really happening in the channel. From MDF frustration to inflated event budgets to the channel manager talent shortage that’s driving salaries into the stratosphere, nothing is off-li...

🔥 Episode Summary:Let’s keep it 100—most of what’s worked in the channel for the last 20 years won’t get you paid in the next 5.In this episode, Ronnell chops it up with David Wright, a straight-talking channel leader who’s not afraid to say the quiet part out loud: the legacy broker model is dying. The middleman markup is gone, AI and commoditization have murdered transactional selling, and the...

🔥 Episode Summary:We’re back in the fedora era. 🕶️In this episode, Ronnell sits down with one of the most recognizable—and respected—voices in the channel, Andrew Pryfogle, a true industry pioneer whose fingerprints are on nearly four decades of technology channel history. From MCI to his own ventures and now his leadership at Avant, Andrew has helped shape the DNA of how we sell, serve, and scal...

🔥 Episode Summary:If comfort is your default setting, this one’s going to sting—in the best way. Ronnell chops it up with Patrick Oborn, co-founder of Telarus, to get brutally honest about what it really takes to win now: embracing pain, thinking like a financier, and repositioning yourself where decisions (and budgets) actually live—the C-suite. From Boy Scouts grit to ultrarunning discipline, P...

🔥 Episode Summary:In this special solo episode, Ronnell Richards is pulling back the curtain and calling out the biggest lessons—and red flags—he’s seen so far this season on Shut the Hell Up and Sell: Unfiltered. No guests. No filters. Just raw insights from a season packed with hard truths, uncomfortable patterns, and surprising breakthroughs. He’s breaking down what’s really going on in the ch...

🔥 Episode Summary:They say knowledge is power, but in this episode, we’re flipping the script—because in the channel, data pays the damn bills. Ronnell sits down with DeVan Adams, aka The Analyst Alchemist, a senior analyst at Canalys, to break down the hard truths the channel community can’t afford to ignore. DeVan isn’t just watching the trends—he’s setting them. From the death of the one-trick...

🔥 Episode Summary:This one’s not about tools or tech—it’s about leadership, candor, and calling out the BS that's quietly killing performance in the channel. Ronnell sits down with Stephen Semmelroth, a West Point grad, cybersecurity expert, and one of the most thoughtful leaders in the channel today. Together, they expose the real reasons why bad QBRs, fake funnels, and fluff relationships are s...

Guests: ➡️ Matt Wren ➡️ Jasmina Mueller Location: CP Expo Summary: The channel keeps saying it’s all about partnership, but too many MSPs are asking the same question: “Are we even invited to this thing?” In this episode, Ronnell Richards sits down with Titan Cloud’s Matt Wren and industry powerhouse Jasmina Mueller for a real, raw conversation about the channel’s failure to truly embrace MSPs—and...

🔥 Episode Summary:We’re live from Channel Partners with Brandon Knight and Sam Islam—two powerhouses from opposite sides of the table: vendor and partner. And they’re not holding back. In this episode of *Shut the Hell Up & Sell: Unfiltered*, we get into the *real* gaps in the channel community—why we’re still operating like it’s 2005, who’s responsible for partner development, and what it’s...

🔥 Episode Summary:On this episode, Ronnell is joined by channel innovator Daniel Majure—coffee obsessive, bourbon buff, and tech advisor extraordinaire—to tackle the biggest blind spot in our industry: transparency. They rip into legacy “order-taking” mindsets, expose why MDF and partner events often miss the mark, and map out a clear path forward with razor-focused ICPs and solution-stack sellin...

🔥 Episode Summary:On this episode, Ronnell is joined by channel firestarter Heather K. Margolis—and she’s not here to play nice. Together, they torch the outdated partner marketing tactics that are still plaguing the industry. From “campaigns in a box” to MDF programs that reward mediocrity instead of potential, this one pulls zero punches. Whether you’re a supplier, a partner marketer, or a chan...

🎙 Episode Title: You Can Keep Your Steak Dinners 💥 Guest: Dave Dyson — Channel OG, Customer Advocate, and TA most of y’all wish you could land. You can buy a steak dinner — but you can’t buy Dave Dyson . He’s one of the most respected TAs in the game, and in this no-holds-barred episode of Shut The Hell Up and Sell: Unfiltered , he breaks down why most of you will NEVER do business with someone l...

Welcome to the first episode of Shut the Hell Up and Sell: Unfiltered — the podcast that says what others won’t. Hosted by award-winning sales expert, author, and top tech channel influencer Ronnell Richards, this show is your no-BS guide to sales and career success. This inaugural episode lays the foundation for what's to come: raw, unfiltered conversations with the most influential voices in...

Here's a crossover of the inaugural episode of Voices Of Distilling hosted by Ronnell. Subscribe to Voices Of Distilling on your favorite platform. Upcoming episodes will feature Distillers leading the top brands in the business. Learn their stories and secrets to success. 🎙️ Episode 101 🥃 Episode Overview:   Erik Owens joins Ronnell live from ADI’s 20th-anniversary conference in Las Vegas. ...

Sander Biehn is many things; a Father, Husband, Lover of Great Beer, Leader, Founder, Salesman, and now a newly minted member of the Business & Bourbon Velvet Jacket club as our first-ever returning guest. Many Founders try to work themselves away from the sales floor. As their companies grow, they get further away from selling their products and services. In this episode, Sander shares his jo...

Rick Duran’s approach to business and sales is much like his favorite drink simple, direct, and consistently on target.  He’s not the type of Executive who puts himself above the people.  In this episode, he shares some pre-internet wisdom that helped him form his philosophy on success that is not only timeless: it’s timely, given the latest advances in technology.

This one time at bible camp, Travis met Josh…  What comes next is decades of friendship, brotherhood, and business.  In this episode, Ronnell welcomes Travis Curnutte and Josh Schluep,  of Volli Communications.  Through ups and downs, they managed to build and grow their families and business together.  This is a rare example of when being in business with your best friend works.  After enjoying t...

In this episode, Ronnell welcomes Tim Joos, COO of Warner Telecomm.  Tim is a native Pittsburgher who loves sports and appreciates a good Primanti Bros sandwich.  At the helm of Warner Telecomm, he’s led them through a successful business pivot and into disrupting the world of technology expense management with Warner’s innovative and successful approach to serving their customers and partners.  ...

In this episode, Ronnell welcomes Reagan Roberts, Channel Chief of Silver Sky.  Reagan is a heart-first leader who is unapologetic in commitment to her partners and her love for early 2000s Atlanta hip-hop.  In this episode, you’ll see why she is such a beloved person who builds tremendous relationships in business.  Reagan shares her journey of hiding from security guards in stairwells, perfectin...

In this episode, Ronnell welcomes Robert Bowling, CEO of TDM and Clarus Communications.  Robert is a veteran Leader in the world of Technology sales.  In this episode, he shares his love for the Savannah Bananas and the connection between his business philosophy.  He’s shaking up the world of technology by bringing his Bannana-like approach to disrupting the world of technology sales.  His mix of...

In this episode, Ronnell welcomes Jo Hauser, Channel Marketing Leader of LiveVox.  Jo is one of the most innovative marketers in Channel Technology Sales and a new convert to the Swiftie Nation!  This is one of the most inspirational stories we’ve told on Business & Bourbon about the power of relationships for business success and beyond.   Connect with Jo https://www.linkedin.com/in/jo-jolynn...

In this episode, Ronnell welcomes Terry Corder, Vice President of Solution Engineering for Fusion Connect.  Terry is a native Kentuckian who knows his whiskey and has been known to rock out on the karaoke stage on occasion.   Terry shares his love for “Old Man Music,” some timeless advice for sales success, and a heartwarming story about the power of relationships in business. Connect with Terry h...