Show Up Real

On today's episode, I sit down with writer, messaging strategist, and Sweet Talk & Creative LivingFounder,  Lois Mac, for a conversation about creativity, marketing, identity, and what happens when success starts pulling you away from the work you actually want to be doing. Lois shares how she went from growing up in a working-class family in England, to building a successful copywriting agenc...

Makenzie Co. founder Makenzie Conklin is a confidence coach, entrepreneur, speaker, and mentor known for helping ambitious women become more confident, disciplined, and unapologetic in business and life. After leaving corporate and building a multiple six-figure coaching business in her twenties, Makenzie has become known for her bold perspective on confidence, self-trust, and personal growth. Tod...

In this episode, I sit down with Dr. Lisette Sanchez, psychologist and founder of Calathea Wellness to talk about what it really looks like to navigate visibility, success, and personal growth as a first-generation woman. We discuss perfectionism, imposter syndrome, public speaking, success guilt, and the challenge of building a life that honors both where you come from and where you want to go. I...

This episode is about demand. What it actually is. How it gets created. And why some people have incredible demand before they ever make an offer… while other people keep posting nonstop and still feel overlooked. I’m breaking down the difference between visible demand and invisible demand, why visibility matters way more than most people realize, and the psychology behind why people start paying...

In this episode, I’m talking about something that is becoming more important than ever in business: trust. Because here’s the truth. People don’t buy because they need more information. People buy when they trust you enough to believe you can help them. I’m sharing what I’ve learned while restructuring my business, simplifying my marketing, and paying closer attention to what actually creates dema...

This episode breaks down what real growth actually looks like—not the polished version, but the part most people don’t talk about: the messy middle. Cat walks through the full cycle of growth, why the middle feels so frustrating, and why it’s actually the most important phase if you want real results. She also shares personal updates, what she’s currently navigating in her business, and why this s...

Two of my posts recently went viral — one hitting over 600K views — and it taught me a couple surprising lessons about visibility, positioning, and what actually matters when people flood your page. In this episode, I break down the real lessons behind viral content and what entrepreneurs should understand about attention online. _ Make sure to get on my email list to get reminders of new episodes...

In this episode, I’m sharing why I decided to shut down my mastermind, Show Up & Lead — a program that generated over $400K and delivered real results for my clients. It was successful. It was profitable. And I chose to end it anyway. Here’s what I break down: Why something can “work” on paper and still feel off. The difference between momentum and alignment. How burnout can show up quietly. T...

In this episode of the Show Up Real podcast, Catalina Del Carmen talks about why using your voice isn’t optional — it’s how impact actually happens. She breaks down the ripple effect of sharing your story, why overthinking keeps people stuck, and how your lived experience is already enough to help someone else. This conversation is a reminder that impact doesn’t come from perfection or polish — it...

In this episode of Show Up Real, Catalina Del Carmen reflects on the last year of growth—personally and professionally—and what it’s taught her about change, business, and self-trust. This is a conversation about evolution. The kind that doesn’t follow a straight line and doesn’t always look “successful” from the outside. Catalina shares what it’s been like moving through expansion, contraction, a...

This is a short update episode to let you know what’s been going on with the Show Up Real podcast—and what’s coming next. I’m sharing a quick check-in, why I took a pause, and when the podcast will officially be back. Thank you for the grace, the trust, and for being here. In This Episode: A quick New Year check-in Why the podcast took a pause What I’ve been reflecting on behind the scenes When ne...

In this episode, Catalina Del Carmen sits down with Anna N’Jie-Konte for a real conversation about money, survival, and building wealth from scratch. Anna shares what it was like growing up with financial instability, how that shaped her relationship with money, and what it actually takes to become a first-generation wealth builder. They talk about risk (the kind nobody prepares you for), lifestyl...

In this episode, Cat shares the distinction between productive business actions and avoidance tactics -- when you are doing work to avoid the work needed to grow your business. We talk through how to know what to work on in your business and what not to work on.  Register to Middle Finger Marketing: Build an Unapologetic Personal Brand that actually Sells: https://catdelcarmen.com/middle-finger-ma...

In this episode, TaSheena Braxton talks about her path from growing up as the oldest of six in San Francisco to building a coaching business grounded in her real-life experience. We cover the leadership skills she learned early on, the impact of her education and corporate roles, and the challenges she navigated along the way. TaSheena explains how authenticity, relationship-building, and her pers...

In this episode, I’m breaking down what growth actually feels like — not the highlight reel version, but the real, uncomfortable, messy middle we all have to move through. I call it the river of misery — the space between who you’ve been and who you’re becoming. I walk you through the four phases of growth: Awareness & Fear – that moment you realize you want more and it scares the hell out of...

In this episode of Show Up Real, I’m talking about how to pick the kind of goal that actually grows you — not just your business. We’re walking through what it means to really challenge yourself this quarter, how to choose an audacious goal that stretches you, and how to face the parts of yourself that keep you playing small. I’ll share how to identify the growth or skill your next level requires,...

On today's episode Cat is sharing details about her commitment to lock in and the commitment she is challenging her clients to inside of Show Up Real.  Cat breaks down why this commitment is personal, stories of how much can happen in such a short period of time, and she breaks down the questions to ask yourself to lock into one big scary goal and the mindset shifts needed to commit.  Join us by s...

In this conversation, Walli Miller shares her inspiring journey to financial independence and early retirement at the age of 39. She shares the principles of the FIRE movement, the importance of building wealth through investing, and how to calculate your financial independence number. Walli emphasizes the significance of intentional spending and mindset shifts in achieving financial freedom, whil...

We are not building businesses in normal times. If you live in the United States of America, right now is the time to be aware of what is happening and have conversations about it.  On today's episode, I speak with Texas State Representative Linda Garcia about the critical issues surrounding gerrymandering, the current political climate in Texas, and the importance of community engagement in the d...

Join SHOW UP REAL: https://catdelcarmen.com/show-up-real DM Cat on Instagram: https://www.instagram.com/catdelcarmen  

In this episode, Nathalia shares her recent launch for her group program strategy and results and how the coaching inside Show up Real helped her double down on selling. She shares how she makes time for content creation  and they way she thinks about making offers and selling unapologetically.  We also talk mom-life, boundaries and how she integrates working on her business -- even as a breadwinn...

Summary On today's episode, Cat talks with Show Up Real client, Nicole Santos, Business Authenticity Coach. They celebrate Nicole's lastest milestone of hitting $17k in less than a month. They discuss the importance of self-trust, the impact of environment on productivity, and the significance of community and connection in business. Nicole shares how she created this result and how Show Up Real h...

In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales. We’ll talk about: The real reason your content might be falling flat What buyer psychology has to do with content that sells How to separate your business brain from your service brain Tangible ways...

In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode.  She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales. Make sure to regis...

In this episode of the Show Up Real Podcast, Cat discusses overcoming writing blocks, emphasizing the need for simplicity and speed in content creation. Cat shares the significance of empathy in marketing, focusing on one person and one problem, and crafting effective calls to action. She challenges listeners to embrace content creation challenges and trust their instincts in writing. If you want...