Show Up Real

In this engaging conversation, Catalina Del Carmen and Yvonne Armenta explore the journey of public speaking, authenticity, and personal growth. They discuss the importance of simplifying business goals, the challenges of public speaking, and the significance of storytelling in effective communication. Yvonne shares her background, experiences in the tech industry, and how she found her voice as a...

In this episode, Catalina Del Carmen and Jannese Torres delve into the world of blogging, discussing its significance in the digital landscape. They explore the fundamentals of starting a blog, the importance of choosing the right platform, and the critical role of SEO in driving traffic. Jannese shares strategies for monetizing a blog, including display ads and affiliate marketing, while emphasiz...

In this engaging conversation, Jaimee Raquel shares her journey from a teacher to a social media influencer, discussing her struggles with health, the birth of her brand JFIT, and the challenges of navigating visibility and criticism in the online space. She emphasizes the importance of living in one's truth and supporting the community through shared experiences and knowledge. In this conversatio...

In this conversation, Catalina Del Carmen interviews Louise Azzopardi, a life coach and mentor for tradeswomen, about her journey from being a heavy vehicle mechanic to achieving a six-figure income as a coach. They discuss the challenges Louise faced in a male-dominated industry, her transition to coaching, and the importance of social media in her business. Louise shares her experiences with fam...

Work with me 1:1: https://calendly.com/catdelcarmen/consultation-call?month=2025-05 Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series Learn about Show Up Real: https://catdelcarmen.com/show-up-real

Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides. if you wanna create quality content — you need a simpler content strategy, NOT a mo...

On today's show Cat discusses the significance of creating high-quality content with step-by-step to connect with ideal clients. We talk through the importance of a simple content system that feels sustainable for your life and business. Listen in to create more content and clients.  -- Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentica...

On today's episode Cat is breaking down the difference between a content strategy problem and a content system problem and how to identify which you should be working on. She shares solutions on what to fix and how to fix it to create more content or better content. Episode Takeaways: Consistency in content creation is crucial for audience engagement. Value provided through content can lead to fin...

Episode Takeaways:  Four types of content are essential for coaching success. Solutions-based content addresses client challenges directly. Possibility content inspires clients by showcasing success stories. Educational content builds authority and expertise in your niche. Leadership content shares personal insights and unique perspectives. Engagement on social media platforms can significantly bo...

In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales. She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review...

On today's show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife. She shares her personal definition of success, which revolves around freedom, time, and wellness, highl...

On today's episode I am speaking with Daisy Auger-Dominguez, Author of  Inclusion Revolution  and the upcoming title  Burnt Out to Lit Up , to consider as a podcast guest. Daisy is also a  TEDx speaker  and former senior executive at The Walt Disney Company, Google, Vice Media, and Moody's Investors Service. She shares her journey as a Latina, discussing her upbringing, cultural identity, and the...

In this episode, Catalina interviews Celina Guerrero, a sales and LinkedIn coach, who shares her journey. They discuss the importance of networking, optimizing LinkedIn profiles, and creating engaging content to attract clients. Celina shares her best strategies to make connecting with people on Linkedin genuine and authentic and how to create content that converts on Linkedin. If you are on Linke...

Today on the show I'm talking with a Show Up Real client who has tripled her revenue and doubled her following inside of Show Up Real. Brenda Miranda isn’t just an ADHD coach and therapist, she’s a late-diagnosed ADHD woman who truly gets it. As a first-generation Latina, she knows firsthand the struggle of balancing cultural expectations, big ambitions, and a brain that doesn’t always cooperate....

Today, I'm speaking with Self-Love Coach, Yetti Ajayi-Obe - one of my clients from Show Up Real. Yetti is such an example of using your story to help people and create community. Yetti shares her story on starting her blog and how she built a community and business around her blog. Now, she is a coach, sells affirmation decks (which are selling out), and expanding her impact.  You can learn more a...

Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:  Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course. You will START SELLING YOUR OFFER! We'll help you built a pro offer t...

Today I'm breaking down my 2025: my marketing goals, content plan, and revenue goals. I break down why I chose these goals, why I'm nervous about some of it, and how I plan to take action on it.  Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:  Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll cr...

On today's episode, I am sharing my 6-Step Storytelling Framework on how to create more captivating and profitable content with stories, along with examples of how to use it in your content. If you want to use stories to create more opportunities, join my upcoming workshop. You're officially invited to Selling with Stories , a 3-hour workshop teaching you how to use your stories to sell your progr...

In this episode, I'm sharing the importance of storytelling in connecting with audiences and building trust in business. I share how storytelling has played a part in my business and why vulnerability and authenticity can lead to deeper connections and ultimately drive sales.    And with that, you're officially invited to Selling with Stories , a 3-hour workshop teaching you how to use your storie...

Today, I am sharing the four types of stories that create instant connection and lots of conversation. Listen in, take notes, and let me know if you have any questions on Instagram @catdelcarmen.    LA Wildfire Resources: https://www.instagram.com/ginazapanta_/   Work with me 1:1 (Doors close this week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01 Get my emails: https://cat-d...

Today I am sharing a transparent behind the scenes of where my business is at and where I plan to take it in the next year.    2024 gave me so much reflection, it helped me see what I really want in my life and business. Today's episode I am bringing it back to my old school podcasting days, sharing my truest thoughts and tough moments and sharing the goals that scare me.  I hope this gives you al...

Today I am talking with Carolina Acosta and Aralis Mejia, from Tragos Games. They share their inspiring journey of creating Tragos, a cultural drinking game that celebrates Latino heritage. The duo also reveals how they successfully broke into major retailers like Walmart and Target, emphasizing the significance of community and cultural identity in their business. In this conversation, Aralis Mej...

In this conversation, Maggie Reyes and Cat talk about coaching, marriage, and hyper-independence. Maggie shares her perspective on what makes a quality coach, hyper-independence and the struggle to allow yourself to be taken care of. In this conversation, Maggie Reyes discusses the challenges of accepting help and support in relationships. She explains that our society values independence and self...

In this episode of Show Up Real, Cat discusses the concept of Instagram breaks, emphasizing that they often stem from unhealthy relationships with social media. Instead of taking breaks, Cat offers three solutions for you to practice instead including setting boundaries, creating signature content series, and connecting with the community to enhance content creation and marketing efforts. The epis...

In this episode, Cat is sharing how to use Instagram Stories as a tool for business growth and personal branding. Cat shares insights on how to effectively use Stories to nurture your audience, build trust, and engage with your community. She shares six ways to use IG Stories, including behind-the-scenes content, showcasing personality and humor, teaching valuable lessons, and using Stories as a p...