MICHAEL SJOGREN
Short Term Rental Secrets Podcast
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www. STRsecrets.com
Author
MICHAEL SJOGREN
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Ep 252 - The 5 Sales Principles Every STR Closer Needs to Master with Adam Stein 28.07.2025 44:18
If you want to win in cohosting, you need to sell. In this episode, Adam breaks down the 5 core sales frameworks he teaches to high-performance closers in STR and beyond. From reframing rejection to diagnosing like a doctor, this is the mindset, structure, and clarity that separates amateurs from closers. What You’ll Learn: The “doctor frame” for every sales call Why connection > charisma The m...
Most STRs Fail Because They Cut Corners (Here’s the Math) | The STR Scale Show with Mike Reilly | Ep 22 24.07.2025 29:38
Most people lose in STR because they think small. This episode breaks down exactly why $150K–$200K is now the minimum to win, and how to outpace the competition by investing in what actually matters. You’ll learn: • How Mike’s team turned a $715K property into a 26%+ cash-on-cash winner • Why outdated listings are getting crushed in today’s market • The new furnishing rule of thumb (hint: it’s not...
Ep 251 - The Airbnb Roll-Up Strategy No One’s Talking About with Patryk Swietek 21.07.2025 41:03
He’s not managing Airbnbs, he’s buying the companies that do. In this episode, Patrick breaks down his roll-up strategy for short-term rental management businesses, focusing on Joshua Tree. You’ll learn: • How to value STR property management companies • The hidden formula top performers are using (4.9+ reviews + max RevPAR) • How he’s creating additional revenue from Netflix, OF shoots, and more...
The Tax Loophole That Can Wipe Out $40K (Even With 1 Property) | The STR Scale Show with Mike Reilly | Ep 21 17.07.2025 19:28
The new Trump-era bill just brought back 100% bonus depreciation and STR owners are about to get a massive tax break. In this episode, we break down exactly how the short-term rental tax loophole works, how you can use it to eliminate 5–6 figures of taxable income, and what rules you must follow to stay IRS-compliant. Whether you own 1 property or manage dozens, this is one of the most powerful to...
Ep 250 - Why Hosts Are Ditching Airbnb for Midterm Rentals with Furnished Finder CEO Jeff Hurst 14.07.2025 46:37
Furnished Finder’s CEO, Jeff, joins us to break down why thousands of hosts are moving away from Airbnb and into the booming midterm rental space. In this episode: • Jeff’s journey from VRBO and Expedia to Furnished Finder • Why monthly rentals are the most underserved niche in real estate • How to price your MTR listings for max profit • The 3 types of hosts who thrive on Furnished Finder • Tech...
Airbnb Just Changed Your Cancellation Policy…And You Might Not Even Know It | The STR Scale Show with Mike Reilly | Ep 20 10.07.2025 14:10
Airbnb quietly changed the rules, and if you’re not paying attention, you could be giving refunds you didn’t agree to. In this episode, we break down exactly what changed and what to do about it. Here’s what you’ll learn: • Why Airbnb is auto-switching hosts to a “Firm” policy, without clear consent • What happened to the original Strict policy (spoiler: it’s weaker now) • The difference between “...
Ep 249 - How They Went from Helping One Homeowner to Building a Thriving STR Portfolio with Joe Rohne 07.07.2025 38:38
What started as a favor for one struggling homeowner turned into a multi-property, multi-market STR business, and a system built on honesty, hard lessons, and smart investing. In this episode, you’ll learn: • Why most first-time hosts shouldn’t expect a profit (and what to aim for instead) • The $65K reno gamble that paid off, plus how to pitch owners to invest • 5 non-negotiables every STR invest...
How Mark Quit His Job, Scaled to 37 Units, and Doubled Revenue Without Spending a Dime | The STR Scale Show with Mike Reilly | Ep 19 03.07.2025 18:21
Mark had 11 Airbnb units, a full-time medical sales job, and barely any profit. Just 18 months later? He runs 37 listings, left his W-2, and built a profitable, freedom-filled business, all without using his own capital. In this episode, we break down exactly how he did it: The red flags in his arbitrage model that forced a pivot How he turned losses into leverage with a co-hosting pitch A case st...
Ep 248 - From Airbnb Suspension to 90% Occupancy with Midterm Rentals & AI Automation with Amanda Williams 30.06.2025 49:26
Amanda Williams branded herself as The Traveling Realtor and built a thriving rental business, only to be banned from Airbnb overnight. In this episode, she shares how that crushing moment forced her to pivot into midterm rentals, automate with AI, and rebuild a better business that runs with less stress, higher profits, and total platform independence. What You’ll Learn: Why Airbnb ba...
How to Win STR Clients in a Down Market (Even If Bookings Are Slowing Down) | The STR Scale Show with Mike Reilly | Ep 18 26.06.2025 25:44
Most co-hosts are blaming the market. But it’s not the market... ...it’s your offer. In this episode, we walk through how to dominate even when bookings slow down, using frameworks that helped our clients grow from 0 to 100+ properties (without lowering their standards). Inside, you’ll learn: The 2 sales you must make to land AND grow every client How to niche down with an offer big managers can’t...
Ep 247 - The Identity Shift That Unlocks Everything (And How to Use AI to Scale Smarter) 23.06.2025 31:50
Most people quietly self-sabotage… Not because they don’t want success. But because they still talk like the person who doesn’t have it yet. In this solo episode, Mike and E breaks down how internal dialogue shapes your future, and how AI can help you become the version of yourself that already wins. What you’ll learn: How to reprogram your self-talk to unlock growth Why “watering down” your visio...
This Is the Final STR WealthCon…Here’s What to Expect | The STR Scale Show with Mike Reilly | Ep17 19.06.2025 29:39
The end of an era. The final STR WealthCon is here, and Mike Sjogren and Bill Faith are going out with a bang. In this episode, we break down exactly what’s coming, why this event will never happen again, and how to make the most of it. What you’ll learn: • Why this is the last WealthCon hosted by Mike & Bill • The new format designed for all STR business levels • Speaker highlights: Cody Sanc...
Ep 246 - He Scaled to 70 STRs While Running 2 Companies with Buck Cumbo 16.06.2025 36:31
Most people can barely handle one business. Buck scaled two. In this episode, we break down how he went from managing one unseen unit in Nashville to running a 70-property short-term rental operation and a digital marketing agency at the same time. No fluff, just systems, AI, and strategic growth. What you’ll learn: How he jumped from 5 to 20 units with one key client The team structur...
Airbnb Just Rolled Out a Trap for Hosts (Opt Out Fast) | The STR Scale Show with Mike Reilly | Ep 15 12.06.2025 29:02
Airbnb’s Summer 2025 update just launched, and buried inside is a feature that could destroy your margins and expose you to serious risk. It’s called “Services,” and it lets guests book things like chefs, trainers, and masseuses without your approval, while you carry all the liability. In this episode, I break down: Why this new feature is dangerous for pro hosts How to opt o...
Ep 245 - From Tragedy to Terra: How Diana & Josh Built Palm Springs’ First Wellness Hotel 09.06.2025 45:53
This episode is a masterclass in turning pain into purpose. Diana and Josh, two married architects, were forced to reimagine their future after losing both their fathers in 2021. What began as a journey to escape the W-2 grind became Terra Palm Springs, the city’s first true wellness boutique hotel. They reveal how they: • Pivoted from flips and BRRRRs into commercial real estate • Used their desi...
AirDNA’s New Tools Just Gave Smart Hosts a Huge Advantage (Here’s What to Do) | The STR Scale Show with Mike Reilly | Ep 15 05.06.2025 25:11
AirDNA just dropped its biggest platform update in years, and if you’re not using these tools, you’re falling behind. From custom comps to Airbnb integration, this episode breaks down the new features, how to use them, and what they reveal about the 2025 STR landscape. What you’ll learn: How to use the new Rentalizer confidence score and custom comps Why saved projections and expense tracking are...
Ep 244 - From Banking to 96 STRs: Why Fouad Built a Bankable Airbnb Empire 02.06.2025 35:30
Fouad spent 20 years in banking and 11 more consulting banks before walking away from corporate life when his wife’s income surpassed his. What happened next? A wild ride through the world of short-term rentals, driven by family, strategy, and a long-term vision few operators ever reach. In this episode, Fouad breaks down: How a personal medical emergency forced him to buy his first Airbnb Why mos...
Airbnb Summer 2025 Update: What Hosts Need to Know About Services & Experiences | The STR Scale Show with Mike Reilly | Ep 14 29.05.2025 15:49
Airbnb just rolled out its biggest update of the year, and if you’re a host, you need to know what’s coming. In this live breakdown, we cover: • The truth about Airbnb’s new “Services” feature and why it matters • What this means for photographers, chefs, massage therapists, and YOU • How Airbnb plans to monetize add-ons (and why you might not see a cut) • Major liability concerns Airbnb isn’t tal...
Ep 243 - From Zero to $1B: Hostaway CEO Marcus Rader on AI, Talent, and the Brutal Truth About Scaling 26.05.2025 35:40
In this raw, no-fluff episode, Hostaway CEO Marcus Rader shares the hard-won lessons behind building a billion-dollar vacation rental software company, starting with zero industry experience. Marcus breaks down: Why most entrepreneurs aim too small and why it costs them everything The mental and physical toll of building at scale (including 7 years without a dentist visit) How he filters “good mon...
EP 242 - How AI & Leadership Are Scaling the Best STR Businesses in 2025 19.05.2025 37:55
This episode unpacks the real playbook behind scaling short-term rental businesses with AI, leadership, and culture. Straight from the STR Boardroom event in Salem, hosts Chris and E break down their biggest takeaways from Dr. Rachel Gainsbrugh’s AI workshop to the emotional breakthroughs in hot seats, to Mark from Minoan’s CEO mindset at 50+ employees. What you’ll learn: • The AI stacking method...
Hiring a Virtual Assistant? Do NOT Skip This Step | The STR Scale Show with Mike Reilly | Ep 13 15.05.2025 23:44
Most people screw up VA hiring, not because they pick the wrong person… …but because they don’t have a system. In this training, Mike and Chris break down the 3 proven models for hiring virtual assistants. Agency, recruiter, and self-hire. Plus the crucial 4R framework you need before bringing anyone on. Whether you’ve got 5 properties or 100+, this is the training that saves you from wasted money...
Ep 241 - The 5 Mindset Shifts That Changed Our Lives (And Can Change Yours) 12.05.2025 33:57
Most people aren’t missing strategy. They’re missing decision. In this episode, Mike and Emanuele break down the 5 mindset philosophies that transformed their lives... ...from escaping burnout and W2 jobs to building multi-million-dollar businesses and raising families with time freedom. If you feel like you keep “trying” but never break through, this episode will call you out... ...an...
7 Things Killing Your STR Reviews (And How to Fix Them Today) | The STR Scale Show with Mike Reilly | Ep 12 08.05.2025 21:54
Your property is great. So why are guests still leaving 4 stars? In this episode, Mike breaks down the 7 most common mistakes that silently ruin guest experiences and the reviews that follow. These aren’t theories. They’re field-tested lessons from 1,200+ reviews, across 28 properties, and over 5 years of hosting. You’ll learn: Why nickel-and-diming your guests kills conversion The #1 amenity gues...
Ep 240 - New STR Data Revealed: What AirDNA Is Seeing (And What You Should Do Now) with Jamie Lane 05.05.2025 45:36
THE STR GAME HAS CHANGED AND THE DATA PROVES IT. AirDNA’s Chief Economist Jamie Lane joins the show to break down what’s actually happening behind the scenes in the short-term rental market... ...and why most hosts are missing the shift. Inside this episode: The real story behind occupancy, rates, and guest demand in 2024 Why “big box” managers are losing properties fast The key...
Ep 239 - How Ashley Freeman Built a 105-Unit STR Business After Hitting Rock Bottom 28.04.2025 29:36
DIVORCED, BROKE… THEN SHE BUILT A 105-UNIT STR BUSINESS. Ashley Freeman wasn’t supposed to be here. Divorced, struggling to make ends meet as a tennis pro. She took a chance on Airbnb with her farmhouse. Now she manages over 105 units, leads a team of 25…… and lives a life most people only dream about. In this powerful episode, Ashley reveals: How a side hustle became a 7-figure business The minds...
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