MICHAEL SJOGREN
Short Term Rental Secrets Podcast
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www. STRsecrets.com
Author
MICHAEL SJOGREN
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
The AI Advantage: How Smart Hosts Are Scaling While Others Fall Behind | The STR Scale Show with Mike Reilly | Ep 32 13.11.2025 31:30
AI isn’t the threat — it’s the opportunity most hosts are ignoring. In this episode, we walk through how top operators are using AI and automation to scale smarter, simplify operations, and outpace the competition. • How AI is transforming pricing, operations, and marketing • The biggest mistake hosts make when “trying” automation • Tools that save hours per week without losing the human touch •...
Ep 267 - Desire vs. Fear: The Mindset Shift That Changes Everything 10.11.2025 18:35
Your life is driven by one of two things: desire or fear. In this episode, we break down how to stop making decisions from lack, step into an identity-led mindset, and actually create the conditions for growth. • Desire vs. paradigm: the two voices in your head • How to make decisions from faith, not fear • The identity → behavior → reality chain • Why discipline is just choosing desire repeatedly...
How to Hire Your First STR Team Member (and Buy Back Your Time) | The STR Scale Show with Mike Reilly | Ep 31 06.11.2025 29:19
You can’t scale if you’re the cleaner, the guest texter, the bookkeeper, and the ops manager. This episode breaks down exactly when to hire, who to hire first, how to onboard them, and how to keep them executing so you can grow your STR business instead of babysitting it. • When it’s actually time to hire (not too early, not too late) • Who your first hire should be in an STR business • Sample VA...
Ep 266 - The Harsh Truth: If You Don’t Have Systems, You Don’t Have Freedom with Michael Dinwiddie 03.11.2025 41:10
You didn’t start an STR business to be a full-time cleaner, guest texter, or firefighter. This episode breaks down how most hosts trap themselves in operations — and how to build systems that finally let you step out and scale up. • Why “hustle” kills long-term growth • The systems that keep your business running without you • How to delegate without losing control • Why buying back your time is y...
Airbnb Just Rolled Out New Updates — Here’s What It Means for Hosts | The STR Scale Show with Mike Reilly | Ep 30 30.10.2025 26:33
The latest Airbnb updates are already shaking the market. From the new pricing structure to changes in visibility and payout logic, this episode breaks down what’s changed — and how hosts can respond before profits vanish. We cover: • Airbnb’s latest Q4 update and what it really means • Why “Buy Now, Pay Later” hurts your revenue • The 18% gap between guest and host payout • How the algorithm upda...
Ep 265 - Airbnb’s New Updates Are Quietly Killing Host Profits 27.10.2025 24:21
Airbnb just rolled out updates that change everything for hosts. From hidden pricing shifts to the new “Buy Now, Pay Later” feature — this episode breaks down what’s happening behind the scenes and how it impacts your bottom line. • Airbnb’s latest update — and what it really means for hosts • The 18% pricing gap no one saw coming • Why “Buy Now, Pay Later” could destroy your cash flow • How to pr...
Ep 264 - The Truth About STR Investing Abroad with Fabio Moro 20.10.2025 32:59
Everyone wants a piece of the global STR market — but most will lose money doing it. Fabio Moro reveals the brutal truths of running short-term rentals in Italy, and what it really takes to survive in a shifting STR landscape. • Why most foreign investors get crushed in Italy • The systems you must have to manage remotely • What happens when the STR gold rush slows down • How to protect your prope...
Ep 263 - Redefining STR Leadership and Setting the Industry Standard with Sief Khafagi 13.10.2025 42:59
Sief Khafagi didn’t just build a business—he built a standard. In this episode, he reveals how leadership, culture, and vision turned TechVestor into one of the most respected brands in STR investing. • How leadership shapes the future of the STR industry • Building a culture that scales with integrity and precision • Setting new standards for quality and operations • Why great teams outperform an...
Your Airbnb Listing Is Broken — Here’s How to Fix It Fast | The STR Scale Show with Mike Reilly | Ep 29 09.10.2025 30:24
Most Airbnb listings are costing hosts thousands—because they’re built wrong. In this breakdown, we show you exactly how to rebuild your listing from the ground up to rank higher, convert faster, and stand out in a crowded market. • The step-by-step to create a perfect, profit-ready listing • The mistakes 90% of hosts make in titles and descriptions • How to fix your visuals and brand in minutes •...
Ep 262 - Airbnb Fees, Pricing Psychology, and Revenue Strategies with Thibault Masson 06.10.2025 29:02
Airbnb’s shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market. In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter. • Why Airbnb’s new fee model has hosts freaking out • How to price for what guests see (not what you keep) • Tools like PriceL...
(Step by Step) Closed a Co-hosting Deal in 13 Days | The STR Scale Show with Mike Reilly | Ep 28 03.10.2025 2:07
In this episode, Mike Reilly breaks down exactly how he closed a co-hosting deal in just 13 days—from the first call to signing the contract. He shares the sales process, the assets he used, and even gives away the templates that sealed the deal. • How to pitch revenue expectations with confidence • The $10K guarantee that beat out competitors • Proposal + deal analyzer templates revealed • How to...
Ep 261 - Revenue, Scaling, and the Traits of Successful STR Hosts with Matthew McDonald 29.09.2025 27:24
What separates the STR hosts who burn out from those who thrive? In this episode, Matt shares his hard-earned lessons on revenue management, scaling, and the mindset shifts that set top operators apart. • The truth about revenue management: when to DIY vs. hire • How beginners can scale from 1–2 units to many • Success traits Matt has seen across hundreds of operators • Why your calendar is the fo...
Airbnb’s 15% Fee Change Explained: What Hosts and Managers Must Do | The STR Scale Show with Mike Reilly | Ep 27 25.09.2025 25:54
Airbnb’s new 15% fee structure has left property managers, cohosts, and homeowners asking the same question: who’s really paying? In this episode, finance expert Ben Coons breaks down the numbers behind gross vs. net commission models—and what you must do to protect your margins. • Gross vs. net commission explained in plain English • How Airbnb’s fee hits managers vs. homeowners • Why this change...
Ep 260 - Marketing Frameworks Every STR Host Can Steal with Chris Crawford 22.09.2025 40:01
Marketing isn’t just about ads—it’s about positioning, messaging, and action. In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter. • Why marketing and sales matter more than ever • The real difference between content and community • How to build a personal brand the right way •...
Cohosting 101: How to Start and Scale a Sustainable STR Business | The STR Scale Show with Mike Reilly | Ep 25 18.09.2025 36:19
Cohosting is one of the most powerful (and overlooked) ways to build a short-term rental business without heavy upfront costs. In this episode, we break down the cohosting model step by step—from the basics to the systems that let you scale sustainably. • What cohosting really is (and how it works) • The 3 key things you need before starting • How to choose the right market for success • Proven wa...
Ep 259 - Why STR Is Just the Vehicle to Building True Freedom 15.09.2025 29:39
Short-term rentals are not the endgame—they’re the vehicle. In this episode, Emanuele and Mike break down how STR can fuel bigger goals, lasting freedom, and a life by design. • Why STR is a tool, not the destination • The mindset shift that changes how you build • How to keep your bigger vision in focus • Avoiding the trap of chasing unit count • Using business to buy back your time and freedom 0...
Ep 258 - Analyzing STR Markets and Deciphering the Numbers with John Bianchi 08.09.2025 35:44
John Bianchi has directed 100+ STR market analyses with a 100% success rate. In this episode, he joins Emanuele to break down the science behind choosing the right markets and making STR numbers work for you. • How John analyzed 100+ STR markets with zero failures • The method he uses to “decipher the numbers” • Why market selection is the real make-or-break skill • Common mistakes hosts make when...
Ep 257 - Why Getting Sick Taught Steve Resnick the Real Goal of STR 01.09.2025 37:53
After getting sick, Steve Resnick had a wake-up call: you can’t work forever. This episode dives into how that moment reshaped his approach to business—and why building systems that outlast you is the true measure of success. • The turning point when Steve realized he couldn’t keep grinding • Why time freedom matters more than unit count • How to design an STR business that runs without you • Syst...
Do You Really Want It? Lessons on Grit and STR Growth | The STR Scale Show with Mike Reilly | Ep 25 28.08.2025 12:17
Success in STR—or anything—comes down to one question: do you really want it? This episode dives deep into mindset, grit, and the obstacles that stop most people before they ever scale. • The difference between interest and commitment • Why obstacles are often just excuses in disguise • Lessons from Navy SEALs on resilience • How to reframe challenges into momentum • What separates consistent winn...
Ep 256 - Why 95% of STR Deals Fail—and the 10 Hospitality Rules That Make the Rest Win 25.08.2025 27:13
Most STR deals fail before they even start—95% don’t pencil out. But the ones that work? They’re powered by more than numbers. In this episode, we break down both sides of the equation: finding deals that actually perform and delivering hospitality that scales profit. • 10-point hospitality playbook • Why 95% of STR deals never make sense on paper • The creative edge investors need to make deals w...
Ep 255 - How Two Investors Scaled from Co-Living to 80 STRs with Blake Anthony Carter and Jeremy Courtney 18.08.2025 37:34
Blake and Jeremy went from managing shared co-living spaces to running 80 short-term rental properties. In this episode, they share the systems, deals, and mindset that made it possible. • How they pivoted from co-living to STRs • The growth path from a handful of units to 80 • Systems they rely on to keep operations tight • The partnerships that accelerated their scale • Lessons learned about mar...
What It Really Takes to Run a Top STR Management Company | The STR Scale Show with Mike Reilly | Ep 24 14.08.2025 26:39
Being the #1 property manager in the U.S. isn’t all glamour—it’s grind. In this episode, we dive into what it takes to scale, the operational demands behind success, and how to grow without sacrificing your life. • How the top U.S. property manager was built since 2021 • The workload reality behind rapid STR growth • Why work-life balance is elusive in property management ...
Ep 254 - How to Buy Back Your Time and Scale Your STR Business Faster 11.08.2025 30:21
Most STR owners get stuck putting out fires instead of building the business they actually want. In this episode, we break down the systems, hiring moves, and mindset shifts that free you from the day-to-day grind—so you can grow faster. • Why you always need that next big goal • The real reason we become entrepreneurs: time control • How to qualify and hire your first key player • Setting up turn...
What You Actually Missed at STR WealthCon (and Why It Matters for STRs) | The STR Scale Show with Mike Reilly | Ep 23 07.08.2025 28:00
This episode is a behind-the-scenes look at the latest STR WealthCon. From attracting 30 members to the mastermind to tactical takeaways from a 2000+ person event, we break it all down. • Why raw content works better than polished • The one onboarding question that reveals true goals • STR WealthCon recap: biggest takeaways • How to get ROI from live events • The vibe shift in the STR community -...
Ep 253 -The Architecture of Living: Why Design Should Fit Your Real Life with Zeke Freeman 04.08.2025 38:25
Most homes look good on paper. But they’re not designed for how people actually *live.* In this episode, guest architect Zeke Freeman shares the hidden design flaws baked into most houses — and how his process reshapes spaces around *real human behavior.* Whether you’re remodeling a home, designing an Airbnb, or dreaming about your next property, this episode will flip how you think about space, f...
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