MICHAEL SJOGREN
Short Term Rental Secrets Podcast
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www. STRsecrets.com
Author
MICHAEL SJOGREN
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Airbnb’s New Off-Platform Policy: What Hosts Need to Know Before It’s Too Late | The STR Scale Show with Mike Reilly | Ep 11 24.04.2025 47:41
NEW AIRBNB POLICY JUST DROPPED...AND IT COULD KILL YOUR LISTING. If you collect emails, drop a guidebook link, or offer guests early check-in via Venmo… You might be in violation of Airbnb’s new policy. In this episode, Mike Reilly breaks down exactly what Airbnb’s new off-platform & fee transparency rules mean for STR hosts. And how to stay compliant without losing c...
Ep 238 - How Ron Curtis Built a 50-Unit STR Empire While Working Full-Time 21.04.2025 36:51
HE BUILT 50 STR UNITS AND STILL WORKS A 9–5. Ron Curtis didn’t quit his job. He just built a business so efficient that he didn’t have to. In this episode, Ron breaks down how he: Turned a $3,700 house hack into a 50-property portfolio Cleared over $10K in credit card debt and now manages $300K in available credit Uses his 9–5 income to fuel real estate moves without burnout Built s...
The Hidden ROI in Your Airbnb...No One’s Talking About This | The STR Scale Show with Mike Reilly | Ep 10 17.04.2025 22:01
NOTHING’S PENCILING? THE PROBLEM ISN’T THE MARKET. Everyone’s complaining about deals not working. But here’s the truth... ...it’s not the market; it’s your property. In this episode, we break down: Why most STRs fail to hit pro forma in today’s market How one $700K Pinehurst property generated $45K in bookings in 5 weeks What amenities are actually driving bookings in top mark...
Ep 237 - He Bought 39 Units...Then Faced a Breakdown 14.04.2025 46:57
HE BUILT THE DREAM AND ALMOST LOST HIMSELF IN IT. Emanuele Pani went from mopping floors and fixing leaks…to owning nearly every unit in his building. But success wasn’t what he expected. In this episode, you’ll hear: How he bought 39 out of 40 units using seller financing & hustle What happened when COVID hit, no grace period, no backup plan The creative deals that made it all possible&n...
The Future of STR: Why Luxury Wins & The Middle Gets Crushed | The STR Scale Show with Mike Reilly | Ep 09 10.04.2025 34:52
YOUR STR STRATEGY MIGHT BE DEAD—TIME TO ADAPT. In this episode, Tyler Coon and Mike Reilly dive into what’s really happening across the short-term rental market in 2024... ...and where the smart money is moving. You’ll learn: Why low-end properties are disappearing (and what replaces them) How investors are multiplying profits through equity exits What upgrades...
Ep 236 - Why Hustling Won’t Make You Rich. Do this First with Adam Avenus 07.04.2025 43:45
YOU’RE DOING EVERYTHING RIGHT… BUT STILL NOT WINNING? It’s not your strategy. It’s not your effort. It’s your identity. In this episode, mindset coach Adam reveals how shifting his subconscious beliefs helped him triple his income in just 8 months……without changing his work ethic. You’ll learn: • Why you attract what you feel, not what you say you want • How to rewire limiting beliefs using emotio...
The Hidden Math That’s Quietly Draining STR Profits | The STR Scale Show with Mike Reilly | Ep 08 03.04.2025 31:49
Most hosts don’t realize they’re sitting on dead equity. In this episode, Mike reveals how he sold a 4-unit for $530K and turned one cash-flowing asset into two. Increasing his annual income by $20K and doubling his return on equity to 42%. You’ll learn how to: • Know when it’s smarter to sell or refinance • Use a simple formula to spot dead money in your portfolio • Turn today’s high interest rat...
Ep 235 - She Failed Fast—Then Built an STR Empire with Jodie Odin 31.03.2025 37:10
HER FIRST STR FAILED—HERE’S HOW SHE BOUNCED BACK. Jodie Odlin’s first short-term rental was a total mess. Guest issues, mistakes, zero systems. Most people would’ve quit. She didn’t. Now she runs a growing, profitable STR business with multiple listings and a rock-solid operation. In this episode, Jodie reveals: • What went wrong with her first property...and how she fixed it • The mindset shift t...
How to Cash In on a Recession with STRs | The STR Scale Show with Mike Reilly | Ep 07 27.03.2025 23:08
LAUNCH EARLY. EARN MORE. DOMINATE STRS IN A DOWN MARKET. Most hosts wait too long to list their property. Losing the prime booking window and leaving thousands on the table. In this episode, we break down: How one STR booked $18,000 before the remodel was done Why booking windows matter—and how to win them The Pre-Stay Checklist that guarantees 5-star reviews How economic downturns = once-in-a-dec...
Ep 234 - How Jeremy Werden Built a 7-Figure Cohosting Business from Scratch! 24.03.2025 45:20
FROM BROKE TO STR SUCCESS...HOW HE BUILT A 7-FIGURE BUSINESS! Jeremy Werden never planned on becoming a short-term rental investor. After losing his private equity job due to COVID, he had no choice. His first move? Boat rentals inspired by the Ozark TV show. His real breakthrough? Accidentally discovering cohosting and STR investing. Now, he runs a 7-figure STR business....
The Pre-Stay Checklist That Guarantees 5-Star Reviews! | The STR Scale Show with Mike Reilly | Ep 06 20.03.2025 17:00
5-STAR REVIEWS DON’T HAPPEN BY ACCIDENT...HERE’S THE SECRET! Most Airbnb hosts wait until it’s too late to fix problems. Leading to bad reviews, lost revenue, and angry guests. What if you could eliminate guest complaints BEFORE they happen? In this episode, we break down: ●︎ The EXACT Pre-Stay Checklist that guarantees 5-star reviews ●︎ Why most hosts don’t inspect their properties—and why that’s...
Ep 233 - STR Investing in 2025: What Smart Investors Are Doing Differently! with Avery Carl 17.03.2025 38:22
HIGH RATES, TOUGH MARKET. WHY SMART STR INVESTORS ARE STILL BUYING! Most people think high interest rates and a slow market mean it’s a bad time to invest in short-term rentals. But what if that’s exactly why now is the BEST time to buy? In this episode, Avery Carl breaks down: ●︎ Why 2023-2024 is tougher than 2008 for real estate—but still full of opportunity ●︎ How experienced investors are clos...
How to Pre-Launch Your Airbnb & Get Bookings Before You’re Ready! | The STR Scale Show with Mike Reilly | Ep 05 13.03.2025 21:08
AIRBNB LISTING NOT READY? GET BOOKINGS ANYWAY! Most hosts wait too long before listing their property—losing out on valuable early bookings. What if you could start earning before your Airbnb is even ready? In this episode, we reveal: ●︎ The 3-step pre-launch strategy to secure bookings ASAP ●︎ Why you DON’T need professional photos to go live ●︎ How to use “Pre-Launch Rates” to fill your calendar...
Ep 232 - 7 Proven Ways to Find Co-Hosting Deals & Scale FAST! 10.03.2025 39:14
STOP RENTING. START CO-HOSTING. HERE’S HOW!” Most people think rental arbitrage is the only way to get into short-term rentals—but they’re dead wrong. Co-hosting is more profitable, lower risk, and scales faster than traditional STR models. But how do you find properties? In this episode, we reveal: ●︎ 7 battle-tested ways to find co-hosting deals FAST ●︎ How to earn 20-25% commission on STRs (wit...
Ep 231 - He Quit His 6-Figure Job & Built a 37-Property STR Empire! with Mark Palmiere 03.03.2025 37:22
HE LOST EVERYTHING… THEN BUILT A 37-STR EMPIRE!” Most people dream of quitting their soul-sucking 9-5. Mark Palmiere actually did it. From medical sales to short-term rental freedom—but it wasn’t easy. He lost 5 deals immediately after quitting his job. Faced financial uncertainty, and had to rebuild from scratch. Now? He runs 37 high-revenue properties and is scaling to 60+ units. Inside this epi...
The Right Way to Analyze Co-Hosting Deals and Maximize STR Profits | The STR Scale Show w/ Mike Reilly | Ep 04 27.02.2025 38:02
Co-Hosting Deals? Most People Get This Wrong! Most STR hosts jump into co-hosting deals blindly—and lose money before they even start. In this episode, we break down: • How to choose the right clients & properties (and avoid nightmare owners) • The exact deal analysis framework that guarantees profitability • How to set up a scalable co-hosting business model • Why your STR niche & brandin...
Ep 230 - How He Built a $200M STR Empire from His Apartment with Pierre-Camille's Playbook 24.02.2025 53:21
He started with an idea in his apartment—and built a $200M STR empire. In this episode, Pierre-Camille Hamana, CEO of Hospitable, reveals the untold secrets behind scaling one of the biggest names in short-term rentals. Hosted by Emanuele Pani and Mike Reilly, this is more than just another STR success story—it’s a blueprint for game-changing growth. Here's what you'll learn: - Most hosts settle f...
Ep 229 - He Quit Google to Build a 5- Million STR Empire, Here's How 17.02.2025 38:51
They told him to play it safe. Instead, Mike Reilly left a dream job at Google to build 29 short-term rentals and a $5M business exit plan. Most STR hosts fail. Why? It’s NOT the market. It’s NOT bad properties. It’s what’s happening in their head. In this episode, Mike reveals: The mindset traps killing your STR growth The sales psychology behind a $5M exit The hidden framework to scale 29 proper...
How this W2 Worker Went From 0-80 Airbnb Properties and Became a CEO | The STR Scale Show w/ Mike Reilly | Ep 03 13.02.2025 23:34
Ever wondered how to go from 0 to 80 Airbnb properties and build a thriving short-term rental business? In this video, we break down the inspiring journey of a former W2 worker who transitioned from a 9-to-5 job to becoming a CEO in the Airbnb cohosting and property management space. If you’re an Airbnb cohost, host, or investor looking to scale your business and achieve financial freedom, this vi...
Ep 228 -Transitioning from STRs to Hotels with Mike Sjogren and Shawn Moore 10.02.2025 39:24
Ready to scale beyond short-term rentals? Mike Sjogren and Shawn Moore reveal the step-by-step process of transitioning from STRs to boutique hotels. Discover key strategies for funding, operations, and long-term success in the hospitality industry. Don’t miss this game-changing episode! 01:26 - From Corporate Job to Real Estate Investor 03:29 - The Breaking Point That Led to Financial Freedom 05:...
How I Quit Google: 4 Money Hacks to Escape the 9-to-5 with Airbnb | The STR Scale Show with Mike Reilly | Ep02 06.02.2025 32:00
Ever dreamed of quitting your 9-to-5 job and achieving financial freedom? In this video, Mike Reilly shares how he quit his job at Google and built a thriving business with Airbnb. Discover 4 powerful money hacks that helped me escape the corporate grind and create a lifestyle of flexibility, income, and independence. Whether you’re an Airbnb cohost, host, or real estate investor, this video is pa...
Ep 227 - Sales and Leadership Lessons From a $100 Million Entrepreneur with Kim Fitzpatrick 03.02.2025 43:34
Struggling to close more deals and grow your business? In this episode, sales expert Kim Fitzpatrick reveals powerful strategies to master sales psychology, build trust, and create an emotional connection that drives conversions. Learn how to overcome objections, craft a personal brand that sells, and unlock unstoppable growth. Tune in now and transform your sales game! 03:00 - Elevating You...
How to Close More Airbnb Co Hosting Contracts - A Good Sales Process | The STR Scale Show with Mike Reilly | Ep01 30.01.2025 22:21
Want to close more Airbnb co-hosting contracts and grow your short-term rental business? In this video, I walk you through a proven sales process designed specifically for Airbnb cohosts, hosts, and property managers who want to land more clients and scale their income. Whether you're just starting out in Airbnb Co hosting or looking to refine your pitch, mastering a good sales process is key to s...
Ep 226 - Want to Get a Hotel? Listen to this first. 27.01.2025 27:34
Want to go from STRs to boutique hotels this year? In this episode you’ll discover: ● The simple math behind boutique hotels and why they’re an absolute game changer ● The real reason STR investors have a massive leg up with boutique hotels ● How to finally 10x your portfolio and finally unblock scale with boutique hotels. Register for the Boutique Hotel Training Link: hotels.strsecrets.com 02:55...
Ep 225 -Saving 6,000+ Trafficking Victims with Our Rescue CEO Tammy Lee 20.01.2025 33:35
Ready to make a difference in the fight against human trafficking? In this powerful episode, we uncover how short-term rental hosts can become key players in combating trafficking through awareness, technology, and collaboration with law enforcement. Tune in and learn actionable steps to protect your community and be part of the solution! Join the Cause. Win the Fight. Link: our.strsecrets.com 02:...
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