Shorr Solutions: The Podcast

Send us a text We ALL love discounts and amazing deals! However, when it comes down to the success of your aesthetic practice, how do you provide discounts and specials without risking the type of patients and business you’re attracting and your long-term profit goals?  In this episode of Shorr Solutions: The Podcast, our CEO and Founder and practice management expert, Jay Shorr, sheds light on: ...

Send us a text This episode of Shorr Solutions: The Podcast was originally recorded as a webinar sponsored by Weave; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well!  HIPAA compliance can be confusing and complicated, but it doesn’t have to be! In this episode of Shorr Solutions: The Podcast , our CEO and Founder and award-...

Send us a text Every aesthetic practice is leaving valuable dollars on the table. Think this doesn’t apply to you?   Tune in to this episode of Shorr Solutions: The Podcast as our practice management expert and host, Jay Shorr, discusses negotiating your existing vendor fees, joining a group purchasing organization to get the benefit of group pricing for medical supplies, looking for alternative p...

Send us a text For the past decade, the cost of living has increased faster than employee wages, especially within the last year or two. And, with factors such as inflation and a likely recession (Economists say there is a 61% likelihood for a recession according to businessinsider.com), cost of living doesn’t show signs of slowing down soon.    So, what do you do when your staff comes to you expr...

Send us a text While we wish it weren’t true, employee theft affects businesses every day, and unfortunately, your practice is not exempt from being susceptible. For this reason, we decided to share with YOU, our loyal podcast listeners, our experiences and expert advice, to help you detect and correctly deal with theft in your aesthetic practice.     Tune in to this episode of Shorr Solutions: Th...

Send us a text Did you know that one of the easiest ways to increase sales in your aesthetic practice is to cross-sell to your existing patients? “Cross-selling” is selling additional products or services to current patients, and when done correctly, it can translate into significant profits and greater patient retention rates! However, how do you go about leveraging this strategy to skyrocket you...

Send us a text This episode of Shorr Solutions: The Podcast was originally recorded as a lecture for the Australasian Society of Aesthetic Plastic Surgeons 44th Annual Conference; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well!   As award-winning practice management consultants, we want to equip you to operate your aesthet...

Send us a text This episode of Shorr Solutions: The Podcast was originally recorded as a webinar for the Aesthetic Multispecialty Society; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well! Did you know the average cosmetic patient costs $400 to obtain? Yes, it is far more expensive to attract new patients than retain current...

Send us a text We know you work relentlessly in your aesthetic practice to provide only the best customer service and procedures to keep patients happy, build their trust and build a strong brand image. When it comes to online reviews, there’s no doubt they have the power to help accomplish these goals, however, how do you deal with a negative review that has the ability to do the complete opposit...

Send us a text Don’t let the upcoming recession affect your aesthetic practice. Join us as our award-winning practice management experts, Jay Shorr and Mara Shorr, join forces with CEO and founder of Incredible Marketing, Sam Peek, JD to discuss the steps every practice should take to weather the storm. Learn the benefits of finding your target audience, marketing tactics to implement and how to r...

Send us a text Oftentimes our clients express their desire for more policies, protocols, and procedures to help them take their aesthetic practices to new heights! For that reason, we want to share with you the top 5 protocols you need to know and begin applying TODAY! Tune in to this episode of Shorr Solutions: The Podcast to learn how to improve organization, order and consistency in your practi...

Send us a text Do you ever wonder about the productivity of your team while working from home? While aesthetic practices just like you implemented working from home prior to the pandemic, the game changed in 2020… and we don’t see it changing back any time soon in regard to the flexibility team members are looking for. Are you unsure whether or not this is possible for those who are answering your...

Send us a text The most wonderful and exciting time of the year is peeking over the horizon. Soon, you and your loved ones will gather ’round to eat pumpkin pie, drink marshmallow hot chocolate, exchange gifts and sit cozily by the crackling fire. But, even more, your practice’s business will boom as patients and potential patients want to glam up and look their best for the merry season! Are you...

Send us a text We’ve all heard the term "probationary period” used to describe the first few months of a new employee at a job. However, what does it mean, how does it benefit your aesthetic practice and should you implement it in your office?  In this episode of Shorr Solutions: The Podcast , co-hosts and practice management experts, Jay Shorr and Mara Shorr, talk about 90-day probationary period...

Send us a text Do you often find that you get in the way of your own success just by believing in limiting beliefs? Do you have trouble reframing your mindset when you talk yourself down? In this week’s episode of Shorr Solutions: The Podcast, "Harnessing the Power of Mindset in Your Aesthetic Practice" host and practice management expert, Mara Shorr is joined by the incredible Katie Martin PA-C,...

Send us a text Many clients and aesthetic practice owners often come to us with the same concern: how should they effectively give feedback to their team members without the fear of losing them? In this episode of Shorr Solutions: The Podcast , co-hosts and practice management experts, Jay Shorr and Mara Shorr, talk about effective ways to provide feedback, in a constructive and professional manne...

Send us a text With summer now in full swing, children off from school, and vacation time looking as appealing as ever, you as an aesthetic practice owner may be making some tough decisions about time off for your employees. If you're wondering if you can say "no" when an employee asks for PTO, don’t worry you're not alone.  In this episode of Shorr Solutions: The Podcast, co-hosts and practice ma...

Send us a text Hiring, training, and managing staff in a strategic way can be challenging. You may wonder, "How do I know which positions I need to hire and when? Where do I even start when it comes to measuring staff performance?" In this episode of Shorr Solutions: The Podcast , "Optimizing Staff Performance: How to Hire, Train & Manage Staff Strategically” hosts and practice management expe...

Send us a text Deciding if hiring a marketing intern for your aesthetic practice will benefit you or not can be a tough decision. Many questions may come to mind, such as: is it even worth it? Should the internship be paid or unpaid? What number of hours the intern will work? How much training and teaching time will be involved?  In this episode of Shorr Solutions: The Podcast , “Should I Hire a M...

Send us a text This episode of Shorr Solutions: The Podcast was originally recorded as a webinar with Charlie Winn, co-founder of Liine and patient lead management expert. We thought the content was so important we wanted to make sure YOU, our loyal podcast listeners, heard it as well! Your marketing efforts only go so far. While it’s essential to have effective marketing initiatives that get your...

Send us a text As a business owner, you face many tough decisions, but none is tougher than having to let an employee go. Although very uncomfortable and not easy to do, that difficult conversation to terminate an employee who is not the right fit for your aesthetic practice is needed. But when is it necessary and how do you do it? In this episode of Shorr Solutions: The Podcast , "When & How...

Send us a text High turnover rates are expensive, inconvenient, and prevent you from reaching your revenue goals. That's why developing an effective employee retention strategy helps to increase your success and keep your rockstars from joining another band (i.e., practice!) As consultants helping aesthetic medical practices across the country, we see just how much of an impact employee benefits c...

Send us a text As businesses and aesthetic practices struggle to decrease employee turnover amidst "The Great Resignation," employee retention has become extremely important (it always has been!), and a successful employee onboarding is one of the best ways to have fewer employees quit or leave, shortly after being hired. In this episode of Shorr Solutions: The Podcast, "Tips for Successful Employ...

Send us a text As many aesthetic medical practices continue to struggle with the mass exodus plaguing companies around the world, the need for new staff members, and the pool of applicants deepens as well. You may find yourself sorting through what feels like countless resumes in hopes of finding your next dream employee. In almost every case, there are hidden clues throughout a resume that allow...

Send us a text This episode of Shorr Solutions: The Podcast was originally recorded as a webinar with the Aesthetic Multispecialty Society (AMS), and is sponsored by Weave. However, we thought the content was so important we wanted to make sure YOU, our loyal podcast listeners, heard it as well! To listen to more powerful content just like this AND earn continuing education credits, check out the...