Keith Matthews
Shopify with Milk Bottle Show
Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
Author
Keith Matthews
Category
Podcast website
Latest episode
Jun 23, 2026
Where to listen?
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Episodes
Episode #60: All about Klarna 'buy now pay later' for your Shopify store 27.01.2022 38:28
Introducton Colin's experience with Ebay and Cornmarket How Ebay contributed to the whole principal of customer reviews and stars Lecturing about fashion retail and ecommerce in 3rd level education Who are Klarna? Global payments and shopping service with 90m plus users How Klarna is the alternative way to make payments online in a fun, transparent and engaging way Snoop Dogg as a brand ambassador...
Episode #59: Stephen Jiang, Founder of Fervor + Hue 04.01.2022 36:20
Introduction Winner of Virgin Media Backing Business Milk Bottle Labs built a trade online Shopify store for Fervor + Hue How did Stephen end up in Cork? Learning English from scratch What was the 1st culture shock? Why set up Fervor + Hue? Building a business from scratch Meeting 100s of manufacturers in China The benefits of being able to hop on a place and talk directly. Having the language an...
Episode #58: Givz back on your Shopify store 30.11.2021 31:43
Introduction Traffic in New Jersey and New York Why store owners want to give back How to convert discounts into donations How Givz developed into the app it is today Understanding the US discount culture How short term vision can be a dangerous game like Black Friday and Cyber Monday offers The negative impact of deep discounts on brands How Givz works Why modern consumers are now driven by facto...
Episode #57: From Oz to Denmark with 'The Orderly' Shopify Guy 16.11.2021 35:38
How does an Austrialian end up in Denmark? The perks of living on mainland Europe How using the skills from working in banking helped build a Shopify developer agency What is OrderlyEmails? What is OrderlyPrint? The importance of listening to feedback from your customers and users in order to create a successful app Handling Shopify platform changes The motivation behind Shopify embracing app dev...
Episode #56: How Lorraine Higgins is helping to shape the future of digital 26.10.2021 30:02
Sponsored By: The Point of Sale Store Rewind.io Links: Digital Business Ireland National Digital Awards Rockwood Public Affairs Milk Bottle Labs Milk Bottle on Twitter
Episode #55: The Irish Shopify Guy in New York 12.10.2021 35:04
Sponsored By: The Point of Sale Store Rewind.io Links: 1Rockwell Milk Bottle Labs Milk Bottle on Twitter
Episode #54: Shopify Online Store 2.0 with Default HQ 07.09.2021 40:34
Introduction Brief lowdown of Shopify announcements made in June 2021 Covid update - UK v IRE Why the Shopify online store 2.0 and the Dawn theme is the biggest announcement to date made by Shopify. Plus how it has huge content management potential. How the new default theme Dawn is a strong starting point to build an ecommerce site on Speed and elegance, Dawn is 35% faster Is 2.0 on premium theme...
Episode #53: A Masterclass in Shopify Product Page Optimisation 24.08.2021 34:06
Introduction Effective product pages require experience and skill About Test Triggers How merchants can get more from their ecommerce store Different ways of working with clients All about Michigan Tips for better product pages The downside of too many apps on Shopify User testing Visitor polls What your product page should consist of How Shopify merchants can find their voice Listeners offer "For...
Episode #52: The Shopify support heroes 03.08.2021 19:44
Introduction Around the clock support for Shopify Apps Studying business in Columbia Helping app developers increase retention Remote working How the pandemic accelerated business How the rules are changing How customer support agents are being affected by growth with the complexity of questions and expectations are higher The importance of being personalable Customer support should be seen as an...
Episode #51: Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 2) 20.07.2021 35:05
Introduction The daily operation How Oonagh's ambition quickly grew from one to opening more pharmacies in Dublin HSE cuts helped develop a retail strategy Introducing a loyalty programme Asking customers what they wanted to see Offering click and collect in 2014 How having a person behind the brand was crucial in her research The unboxing phenomenal Why their repeat order rate is very high Becom...
Episode #50: Creating smart collections for your Shopify store 13.07.2021 25:50
Introduction Tele Aviv as a start up nation is booming Israelis never relax - always thinking how to do things better One area of Shopify lacking and that is product sorting What is Kimonix? Based on the business needs of each collection. As each collection has it’s own needs. A merchandising solution. Sorting is a big issue that Kimonix resolve. Sorting strategy is crucial for big stores. Showing...
Episode #49: Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 1) 06.07.2021 23:09
Introduction Running a pharmacy and looking after vulnerable customers in a challenging time A fear of needles led to the decision to choose pharmacy over medicine in Trinity College Dublin Learning from her Mum - a working dynamic that was always motivated and working well as a team "you can be whatever you want to be, gender doesn't hold you back" How always popping into her local pharmacy as a...
Episode #48: Fix your Shopify analytics with Littledata 23.06.2021 30:44
What is Littledata? Building smart connectors for ecommerce growth Remote working and the future Google Analytics app, the benefits of adding it to a Shopify store Understanding the series of events that led up to an order On average there are 15 touchpoints before a customer makes a purchase Exporting data Understanding lifetime value The impact of cookie blocking Segment app for Shopify Sponsor...
Episode #47: Grow your Shopify ecommerce business through split testing 03.06.2021 28:47
Introduction -- saying hello from Austin, Texas What is Conversion Fanatics? Understanding visitors behaviour Delving into Justin's background How making micro commitments can have a lasting impact It's not all about conversion rate! The mediums have changed but the marketing hasn't Justin's book Sponsored By: The Point of Sale Store Rewind.io Links: Conversion Fanatics Conversion Fanatic Free Boo...
Episode #46: The high volume photo retouching app 11.05.2021 27:37
Introduction What is Pixelz? Work, life and travel > Amsterdam, Majorca and California Pixelz celebrating their 10 year anniversary How does their service differ from other product photo services How Pixelz can improve a photo that's even taken with a phone Processing images at scale Pixelz pricing model How to drive more sales with enhanced imagery Photography styles Fashion product photography a...
Episode #45: Connecting Shopify stores with the right tech tools 27.04.2021 30:58
Introduction -- saying hello from California What is Ecommerce Tech? What tools to implement and when? Assessing the right tool for your Shopify store Giving a sense of security to merchants Delving into Derric’s background. How he learnt from his ‘great fails’ The importance of auditing apps on your Shopify Store Are app developers evolving to suit the market? Or are merchandisers not using apps...
Episode #44: Preparing your Shopify store for Google's Page Experience Update 13.04.2021 29:10
Intro What is the Google Page Experience? How does the user perceive their experience of a webpage? What Shopify already does well that merchants don't need to worry about What things to consider for app add ons and pop ups that could affect online stores Would a store that doesn't meet all the core vitals be dropped in rankings? Content is King How to do more with product images and unique prod...
Episode #43: Make confident pricing decisions to sell more on Shopify 30.03.2021 31:39
Intro Las Vegas, it's a great place to live! Although bizarre in a pandemic with zero tourists. What is Pricestack? How being a trained Economist sparked the fire to create Pricestack How to get things moving by not limiting pricing Some of the interesting things a merchant can do with pricing to help demands in certain scenarios i.e. supply chain issues Ecommerce stores ecosystem The attributes...
Episode #42: Boost Shopify store sales with referrals 03.03.2021 30:05
Introduction Remote working from Spain and Singapore What is ReferralCandy? How to turn customers into your marketing team Quick and easy setup The differences between loyalty and referral programs Integrating with email marketing Creating a community around your customers When is an online store ready to use a referral app Bringing more volume to your Shopify store Sponsored By: The Point of Sale...
Episode #41: How quick can you get a store up and running on Shopify? 02.02.2021 36:59
Intro. Shane’s 1st podcast interview ever! What is Fresh? The move online. As the COVID-19 pandemic hit, how fast could an ecommerce presence happen? The uncertainly of whether a business could remain open with all the restrictions Navigating where to start and with what products The Shopify experience — how Shopify made it easy to move online Noticing a shift in products that people buy online as...
Episode #40: Kerrigans, the early innovators of fresh online delivery 15.12.2020 29:39
Introduction Green Friday - supporting Irish businesses on Black Friday 60 years old, Kerrigan is an early innovator of online fresh delivery History of Kerrigans Family Butchers While traditional craft butchery is still the core of their business, how do they adapt to lifestyle changes? The first journey into ecommerce was in 2013 but why was it unsuccessful Launched Food for Fitness in 2015 whic...
Episode #39: Building a world-beating Vegan brand on Shopify 25.11.2020 28:00
The challenges and successes of a vegan skincare brand Chatting from Cork, hailing from The Netherlands A brief history of Human+Kind "Building a brand is not designing a logo" Researching and exploring the range, look, and feel took over a year In 2010/11 Human+Kind were ahead of the current vegan trend Developing a skincare product is a lengthy process. It took 2 years to complete the first prod...
Episode 38: Creating hyper-personalised video marketing ads on Shopify 22.10.2020 31:05
Intro -- Dublin is still in lockdown... :( Making connections at Milk Bottle Shopify Meetups Dublin and enjoying a drink after (pre-Covid life) Ray's background in animation and now being a Digital Nomad Irish Animation What is Octovid? The flexibility of Octovid How to personalise video content to each individual What metrics are people looking for? By listening to customers, Octovid is a piece o...
Episode 37: Facebook marketing tips for your Shopify store 22.09.2020 32:36
How Keith and Peter met (they were both lost...) The Shopify community in Manchester Advice to Shopify store owners on their spend for Q4 It's all about preparation and here's how you do it...! How to manage large daily budgets on Facebook ads Living and breathing data What's the physical relationship with the ads once they are up and running? working with in-house teams Copy and creative challeng...
Episode 36: Sell more on Shopify with Messenger Marketing 01.09.2020 28:52
Covid catchup What is Recart? 90% open rate SMS marketing in the US is relatively new compared to Europe Email is the pillar of marketing. You still need a good strategy! SMS / Messenger secondary marketing Going beyond promotional messaging -- product demos, blog posts All about content sharing Peejamas Improving customer experience with self-explained thorough content Recart - it's got an easy o...
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