Keith Matthews

Shopify with Milk Bottle Show

Business EN ↓ 110 episodes

Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.

Author

Keith Matthews

Category

Business

Podcast website

podcast.milkbottlelabs.com

Latest episode

Jun 23, 2026

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Episodes

Episode #110: Is AI really driving a search change across Shopify stores? 23.06.2026

Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify sellers wanting to stay discoverable and give customers the kind of experience that ranks. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on X Milk Bottle Labs Milk Bottl...

Episode #109: From WordPress to Shopify Podcast: Inside Babyboo.ie's Replatforming Journey 27.05.2026

In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back.  We discuss her replatforming journey with Milk Bottle Labs - covering everything from data auditing and theme customisation to setting up payments and executin...

Episode #108: Revolutionising E-commerce Marketing with AI by ASK BOSCO 07.08.2025

John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, John understands firsthand the frustrations businesses face when trying to make sense of their marketing data across multiple platforms and channels. Sponsored by: Zapiet The Point of Sale Store Rewind...

Episode #107: Navigating the European Accessibility Act with Vially.io 08.07.2025

In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessibility's importance for individuals with disabilities. The chat also details affected digital products, compliance steps, legal ramifications, and the societal impact of inclusive digital spaces.   Spo...

Episode #106: Why Size Matters on the Shopify Platform 17.03.2025

Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Kiwi Sizing Kiwi Sizing on X Kiwi Sizing Affiliate Program Kiwi Sizing Shopify...

Episode #105: Adding some fizz to B2B eCommerce with SparkLayer 06.02.2025

SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on Twitter Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Milk Bottle Podc...

#Episode 104: Throwback Chat - MicksGarage.com - An Irish Pioneer in eCommerce 30.12.2024

In August 2023, we were honoured to welcome Ciaran Crean, co-founder of MicksGarage.com, as our guest. MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers. Ciaran hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, M...

Episode #103: Super Shopify AI-powered personalisation by REBUY 24.10.2024

Rebuy is an AI-powered personalisation platform for Shopify, designed to enhance e-commerce experiences. It's fast becoming the go-to personalisation app for thousands of store owners. Today we chat with Rich Matukaitis on how he ended up in REBUY and how the app is boosting sales for Shopify store owners with minimal effort. Rebuy link Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:...

Episode #102: Building repeat revenue on your Shopify store with Relo 22.02.2024

Today, we're thrilled to have Harry Willis, the visionary behind the revolutionary Relo app, joining us for an enlightening conversation. In this episode, we'll explore the journey of Relo, a game-changing application that has transformed how businesses connect with their customers in the digital age. Harry will share the inspiration behind Relo, the challenges faced during its development, and ho...

Episode #101: A Clean Shopify Canvas with Marcus Seoige 12.12.2023

Marcus Seoighe, hailing from Galway, serves as the CEO of Clean Canvas, one of the most prominent Shopify theme developers on the planet. With more than a decade of experience, Clean Canvas specialises in crafting high-quality Shopify themes and remains one of the top-selling theme creators in the Shopify Theme Store. Marcus spent over 6 years as a Senior Theme Partnerships Manager at Shopify so h...

Episode #100: Unlocking TikTok's Marketing Magic: Insights from Mycel Digital 21.11.2023

For our 100th episode, we chat with DP Fitzgerald and Matthew Gavin from Mycel, a Dublin-based performance marketing agency with a focus on TikTok. They share their insights on the evolution of TikTok, its impact on digital marketing, and how businesses can harness the power of this platform to connect with their audience in creative ways. Sponsored by: Zapiet The Point of Sale Store Rewind.io Lin...

Episode #99: Throwback Chat: The Unofficial Shopify Podcast Guy 24.10.2023

In August 2019, we had the pleasure of hosting Kurt Elster, the renowned Shopify expert based in Chicago and the host of the highly acclaimed Shopify podcast, 'The Unofficial Shopify Podcast', on Episode 13 of our show. Kurt's expertise in the world of Shopify is second to none, and he's had the privilege of working with fascinating clients, including the legendary Jay Leno. Tune in to this episod...

Episode #98: Gavin Ballard & the Australian eCommerce Submarine 28.09.2023

Gavin Ballard is a long-time friend of the team at Milk Bottle. He's the mastermind behind Disco Labs, a pioneering firm dedicated to crafting software that empowers Shopify stores. Not only has Gavin penned 'The Definitive Guide to Shopify Themes,' but he's also one of the most respected Shopify technical architects in the Shopify ecosystem. Sponsored by: Zapiet The Point of Sale Store Rewind.io...

Episode #97: Dataships: Turn GDPR Compliance into an eComm marketing tool 14.09.2023

In today's episode, we're talking to Michael Storan and Ian Madigan from Dataships. Dataships helps eCommerce businesses optimise their email marketing consent collection for growth and compliance. Michael and Ian have a combined experience of over 20 years in the data analytics industry. Keith chats about how Dataships works, the benefits of using Dataships, and how businesses can get started wit...

Episode #96: Throwback Chat - The Importance of eCommerce Design with Nick Disabato of Draft.nu 31.08.2023

In September 2022 we chatted to a renowned author and designer from Chicago, Illinois. Through Draft.nu, Nick Disabato applies the best design practice to Shopify stores worldwide. Nick chats about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bot...

Episode #95: MicksGarage.com - An Irish Pioneer in eCommerce 10.08.2023

MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers.   Co-founder Ciaran Crean who joins us today, hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, Micksgarage.com has blossomed into one of Europe's top online mar...

Episode #94: E-commerce Success: In Conversation with Growth Guru Luke Carthy 20.07.2023

Luke Carthy is renowned for his expertise in driving double, even triple-digit growth for e-commerce brands. His keen understanding of the digital landscape and his innovative approach to conversion rate optimisation (CRO) have made him a sought-after name in the industry. Today, we have the privilege of delving into Luke's journey. We'll learn about his experiences, his strategies and his unique...

Episode #93: Mastering SMS with Leigh Marcum Phelps of Attentive 22.06.2023

Join us as we sit down with Leigh Marcum Phelps, a prominent figure in the world of SMS marketing and customer engagement. Leigh is a senior manager at Attentive, a leading SMS provider that revolutionises the way eCommerce brands connect with their customers. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle Labs Milk Bottle on Twitter Attentive Attentive IG Astrid & Miy...

Episode #92: The AI Advantage: Boosting eCommerce sales with Kausambi of Mason 08.06.2023

Kausambi Manjita is an award-winning founder and serial product builder based in Bangalore. As the current CPO of Mason, Kausambi discusses the use of AI to generate sales in your eCommerce store. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle Labs Milk Bottle on Twitter Mason Mason on Twitter

Episode #91: Callum McKeefery of Reviews.io: A man on a mission 25.05.2023

We are thrilled to have Callum McKeefery as our guest. Callum is the CEO and founder of Reviews.io, a widely used eCommerce reviews app that can be integrated into all platforms. But he's not just a successful SAS entrepreneur - Callum is also a proud father, a local employer in Leicester, UK, and a man on a mission to find cures for rare mitochondrial diseases. Sponsored by: Zapiet The Point of S...

Episode #90: 3 Inspiring Women of Shopify: 09.05.2023

Let's listen to the career journeys of three women who have made an impact in the Shopify ecosystem. Anne Thomas, co-founder of the Design Packs app, helps merchants extend their theme's functionality by adding new sections and page templates. Lisa Popovici, a former med student, founded Cartloop, a collaborative SMS marketing platform, and has built a global customer base. Shauna Moran, founder o...

Episode #89: Smart Shopify subscriptions with Gaby Tegen of Smartrr 25.04.2023

We're thrilled to have Gaby Yitzhaek Tegen, the Co-Founder and CEO of Smartrr, on the show. We dive into Smartrr's subscription offering and Gaby shares her history, how Smartrr got started and why Smartrr is a revenue game-changer for Shopify merchants. Businesses given a special mention by Gaby in the podcast are Jolie and Remi. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Mil...

Episode #88: How 3 Irish female Shopify entrepreneurs got started 06.04.2023

Let's listen back to how these 3 successful entrepreneurs got started. Louise Stokes, a talented jewellery designer and businesswoman, shares her journey from New York intern to top of the jewellery scene in Ireland. The owner of Meaghers Pharmacy Group, Oonagh O'Hagan, who established the brand as a destination for health, beauty and wellbeing, is also featured. Lastly, Laura Dowling, the founder...

Episode #87: Throwback Chat: Fresh's Journey to Online Success with Shopify, featuring Shane Byrne 23.03.2023

In early 2021, I conducted an interview with Shane Byrne, who was then serving as Head of Marketing at Fresh the Good Food Market. During the interview, Shane shared an inspiring story about how Fresh successfully transitioned to an online presence in a short amount of time using Shopify. This particular episode turned out to be one of the most popular downloads in 2021. Although Shane has since m...

Episode #86: Unlocking Shopify Growth: Let's meet StoreHero.ai founder, Thomas Gleeson 09.03.2023

Thomas Gleeson is the founder of StoreHero.ai, a powerful Shopify dashboarding tool offering a unified e-commerce analytics platform for Shopify merchants. It provides Shopify merchants with the clarity they need to optimise their operations and drive margin-based growth. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on Twitter Milk Bottle Labs StoreHero.ai StoreHero...

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