Keith Matthews
Shopify with Milk Bottle Show
Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
Author
Keith Matthews
Category
Podcast website
Latest episode
Jun 23, 2026
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Episodes
Episode #85: The Future of Personalised Online Shopping with Shopbox.ai 21.02.2023 32:01
Today, we are thrilled to have guest Alan Gormley, the founder of Shopbox.ai, a cutting-edge platform that helps online retailers enhance customer experience and boost revenue effortlessly. Shopbox.ai uses advanced artificial intelligence and machine-learning algorithms to match shoppers with the products they'll love based on their interests and browsing behaviour. The result is a personalised...
Episode #84: Building a successful Shopify DTC business in record time 07.02.2023 33:46
Klara O’Leary is the founder of Shopify online-based business Care Box Collection. Care Box Collection is an Irish gift company that provides meaningful and affordable online, retail and corporate clients across Ireland, the UK and the EU - and it is built on Shopify. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs Care Box Collection Care B...
Episode #83: Successful App Devs: How they got started 24.01.2023 21:01
Mike Potter (Rewind.com), Jay Myers (Bold Commerce) & Björn Forsberg (FORSBERG+two) are the first entrepreneurs to have noticed the opportunity as a Shopify app developer. Each has built some of the most successful apps in Shopify and across the wider eCommerce space. In this episode, Keith shares excerpts from their previous interviews where they tell us how they got started. Sponsored by: Zap...
Episode #82: Conversational commerce with Cloda.io & Shopify 10.01.2023 30:47
Keith chats to Ronan Murphy, a conversational commerce champion and co-founder and CEO of Irish c-commerce start-up, Cloda.io. Ronan explains how Cloda connects WhatsApp to access easy repeat sales on your e-commerce store. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs Cloda.io Cloda LinkedIn Cloda Twitter
Episode #81: Shopify is helping HerSport.ie address media coverage of female athletes 13.12.2022 31:02
Niamh Tallon is the founder of HerSport.ie, a concept developed after seeing the disparity between the media coverage of female and male athletes. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs HerSport.ie HerSport Twitter HerSport Instagram
Episode #80: eCommerce data benchmarking with Fran Quilty, CEO of Conjura 22.11.2022 26:05
Fran Quilty is a former Accenture data analyst, now serial entrepreneur with a focus on businesses serving the eCommerce sector over the past four years. One of which, revenue-based financing business Wayflyer, achieved unicorn status in just over two years. He is on a mission to make data analytics accessible to eCommerce companies of all sizes. Conjura works with many scale-up and mid-tier eComm...
Episode #79: Take 2: The 'Realities of Retail in 2022' with Louise Stokes 08.11.2022 27:16
Louise Stokes is the founder of Loulerie, a boutique jewellery store situated in Dublin's city centre, which is run 100% on Shopify & Shopify POS. Louise joins Keith for a second time to discuss her business and the challenges over the past two years since they last spoke. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs Loulerie Loulerie...
Episode #78: Understanding customer data with Tommy Kearns of Xtremepush 25.10.2022 36:29
Tommy Kearns is a commercial and technology leader and the current CEO and co-founder of Xtremepush, a digital engagement, data and personalisation platform that can easily be integrated into Shopify, Salesforce and Magento, to name but a few. Keith digs a little deeper into the origins of this Irish-based engagement platform. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk...
Episode #77: Turn eComm packaging into profit centre with Penny Black 11.10.2022 20:28
Keith interviews Doug Franklin, the CEO of Penny Black, a customer experience platform that allows eCommerce store owners to create a unique unboxing experience, essentially turning your packaging into smart packaging for your commerce store. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs PennyBlack.io Penny Black LinkedIn
Episode #76: eCommerce Design Principles with Nick Disabato of Draft.nu 27.09.2022 31:33
Nick is a designer and writer from Chicago, Illinois and the Founder of Draft.nu, a design consultancy for Shopify Plus stores. Keith chats with Nick about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs Our site:...
Episode #75: Optily & the World of Marketing Optimisation 06.09.2022 38:18
Brendan Hughes is CEO of Optily, a solution for Shopify merchants to manage and optimise advertising across multiple platforms. This episode discusses the complexity of this core part of DTC brand management while Brendan shares his solution. Sponsored by: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: Optily Get a free copy of our book ...
Episode #74: The Principles of Digital Strategy with Caroline Dunlea of Core Optimisation 25.08.2022 38:25
Irish-based, Core Optimisation is one of Europe's fastest-growing digital marketing agencies. Keith & Caroline discuss Core, the current digital landscape and the upcoming Google Analytics 4 changes. Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: Caroline LinkedIn Core Optimisation Core Optimisation Twitter Milk Bottle Labs...
[Bonus Episode] Why is Google Analytics 4 so important to your eCommerce store? 11.08.2022 15:24
Google's latest GA4 update is an important one. Keith chats to Bianca Dihoiu, Head of Customer Success at Littledata, which provides a seamless connection between your Shopify site, marketing channels and Google Analytics. Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: Littledata What is GA 4? BigQuery Milk Bottle Labs Milk...
Episode #72: The Fabulous Pharmacist goes DTC on Shopify 26.07.2022 37:32
Laura Dowling is a Dublin-based pharmacist and scientist, having graduated from the School of Pharmacy, Trinity College Dublin in 2002. Laura is the founder of Shopify D2C brand fabÜ. fabÜwellness.com is the result of Laura’s fascination with the wonderful powers of plants, herbs and mushrooms from across the world. Special discount code LAURA10 for 10% off all orders. Sponsored By: Synder - Mak...
Episode #71: The 2022 eComm Awards with Kevin Traynor 12.07.2022 30:13
Kevin Traynor is a senior B2B marketer and founder of eComm Live & the Irish eComm Awards which will take place in September at The Mansion House in Dublin. He's been involved in the digital space for nearly 20 years, is a connector of people and loves putting things and people together. Keith chats to Kevin about his past, eComm Live & this year's awards. Sponsored By: Rewind.io Links: eComm Aw...
Episode #70: Delighting Shopify customers with SMS marketing 28.06.2022 24:25
Lisa Popovici is the co-founder of Cartloop, a collaborative SMS marketing platform with a human element. A former med school student, Lisa founded Cartloop in 2020 and has built a customer base worldwide. Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: Cartloop Milk Bottle Labs Milk Bottle on Twitter Cartloop Shopify App Lisa...
Episode #69: E-commerce accounting automation by Synder 14.06.2022 24:41
Polly Sidoruk is a customer Head of Customer Success and Product with Synder. This cloud based accounting system automates simple back office processes for busy store owners allowing them to focus on the day to day operations. Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: Synder Milk Bottle Labs Milk Bottle on Twitter
Episode #68: Making Shopify invoicing interesting & profitable 25.05.2022 31:23
Sufio is a long-established invoicing application for Shopify & BigCommerce Stores. Michael 'Djimi' Djibril, Sufio's Tech Support lead, shares how Sufio has been solving very simple challenges for eCommerce merchants. Attractive. accurate & timely invoices can shorten overall payment collection times and have an impact on your store's bottom line. Sponsored By: Synder - Make accounting easy and ge...
Episode #67: Supercharge your Shopify theme with Design Packs 25.05.2022 27:14
Anne Thomas is the co-founder of the Design Packs Shopify app, which adds new sections and page templates to your store for a custom look. Their goal is to help savvy merchants extend the functionality of their current theme. Previously, Anne was the Technical Director at Out of the Sandbox, helping to create popular themes like Turbo and Flex. In addition to Design Packs, she also conducts techni...
Episode #66: A CEO Story; building Amaze.co with Aaron Day 19.04.2022 33:37
Aaron Day is the CEO of Amaze, a mobile eCommerce design platform. Previously, he was the global partnership lead at Canva. In this episode Aaron shares his expertise on how Amaze is bringing social selling to a new level. This is a must listen for merchants who want to be responsive to social trends and communicate with their customers very quickly in order to sell more. Sponsored By: Synder - Ma...
Episode #65: From Italy to Ireland with Matteo Grassi of Popup.store 05.04.2022 39:16
Introduction A rich tapestry of what Matteo did prior to Popup Dancing in Broadway Travel Southeast Asia and Australia (Sydney or Melbourne?) Taking pause to mediate in an Indian Ashram Moving off the beaten path to appreciate what is close Talking about being one of the first Shopify Plus team, which is where he met his business partner Getting a deeper understanding of ecommerce from merchants H...
Episode #64: Why you can't afford to fall behind on personalisation for your Shopify store 31.03.2022 29:44
Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: LimeSpot Milk Bottle Labs Milk Bottle on Twitter Are your product recommendations driving the lift they should be? Find out today. Join our limited time no risk, 21-day challenge, and we'll show you 20x ROI impact. Reserve your spot today.
Episode #63: The importance of data for scaling ecommerce brands 15.03.2022 33:03
Sponsored By: Synder - Make accounting easy and get 40% off here :) Klaviyo The Point of Sale Store Rewind.io Links: VL OMNI Gartner Hype Cycle Milk Bottle Labs Milk Bottle on Twitter
Episode #62: Creating and selling an unique fashion product 'the original wrist pocket' online with Shopify 22.02.2022 30:39
Introduction Virgin Media Backing Business Finalist What is a wrist pocket? Seeing opportunities to collaborate with corporate branding like Virgin Media Where the name dust + rock came from How the idea of the wrist pocket materialised when travelling in 2010 What Susan misses about her previous career as a commercial pilot How her passion for her new business outshines flying Nine months into Sh...
Episode #61: How Brightpearl is redefining ecommerce automation 08.02.2022 29:47
Sponsored By: The Point of Sale Store Rewind.io Links: Brightpearl Milk Bottle Labs Milk Bottle on Twitter
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