Shopify Masters

Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage. To learn more about Hotel Lobby Candle and for show note...

From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges. For more on Sugardoh and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London. To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scaling-hobby Subscribe to the Shopify Masters YouTube...

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets. To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equity For video interviews, subscribe to the Shopify Masters YouTube channel . Subscri...

Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-design Subscribe to the Shopify Masters YouTube channel for video interviews. Subscribe and watch Shopify M...

Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around. For more on Stoked Oats and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more. For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativity Watch the video of this interview on the Shopify Masters YouTube channe...

Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce. For more on Island Creek Oysters and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand. Watch the full video interview on YouTube here.  For more on Snotty Nose Rez Kids and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California. For more about Aloha Collection and show notes: https://www.shopify.com/blog/aloha-collectio...

Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach. Watch the full video interview on YouTube here.  For more on Eighth Generation and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite. To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype To watch in-person interviews, subscribe to the Shopify Masters YouTube channel . Subscribe...

 Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists. Watch the video interview with Amy on the Shopify Masters YouTu...

In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift one’s community, and gain recognition from internati...

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card paymen...

Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding. For more on Ceremonia and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories. To learn more about Joola and show notes: https://www.shopify.com/b...

From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship.  For more on Little Sesame and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes  donates a blanket to a local shelter for every blanket purchased. Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0 Subscribe to the Shopify Masters YouTube channel for more video interviews: https://www.y...

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive. For more on Elavi and show notes click here.    Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding. Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g Learn more about Usal Project: https://www.shopify.co...

Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce. For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerce Subscribe to the Shopify Masters YouTube channel for video int...

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand. Watch the full video interview on YouTube HERE.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Tr...