Shopify Masters

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market. For more on Their Jewelry and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

One Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership. Watch Zack's full interview on YouTube here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis. Read more about IQBAR and show notes here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling. For more on Zero Waste Store and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success. Watch Amy's video interview here.  For more on Tower 28 and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers.  Here's some of her tips for other small ret...

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts. Watch on Shopify Masters's YouTube channel here.  For more on True Classic and show notes, click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their n...

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands. For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandise To see more...

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business. For more on Diaspora Co. and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping. For more ab...

Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales. For more on Original Duckhead and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business. For more on Sani and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers. For more about Odd Bunch and show notes: https:/...

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses. For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-t...

A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on My Skin Feels and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI. For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financing Sub...

Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention. For more on Kindred Label and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing. For more on Reverie and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vi...

From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000. For more on Fur and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.