Shopify Masters

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte  shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.  Justine is a French fashion designer creating ethical clothing for all body types.  Fo...

You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business.  State Bicycle creates direct to consumer bikes that are simple, stylish, and affordable.  For more on State Bicycle and show notes: https://www.shopify.com/blog/state-bicycle-partnerships   Tune in to learn  Why you need to invest in quality control if you want to build multi-decade brand...

You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account.  Truff is a truffle hot sauce with an upscale but personable aura.   For more on Truff and show notes: https://www.shopify.com/blog/truff-social-media   Tune in to learn How they grew an Instagram account from 0 to 10,000 in just a few months Why the teased their product to their audience before ever...

In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment.  BluMaan is a range of men's hair products created with input from the BluMaan Community.  For more on BluMaan  and show...

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout.   In this episode, you will learn how the husband and wife team:  Pitched on Shark Tank and had all sharks vying to be their partner How they received media coverage from notable publications like Vouge, Mari...

In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets.  The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise.  For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing   Tune in to learn  What is a licensing d...

Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear.  For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing   Tune in to learn  What research you should do to determine if a business is viable  What it means to focus on functions and features rather than your company’s brand  Why it’s a...

We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply on how they turned around their business from a drop in sales.  In the spirit of catching up, the team at Shopify recently put together Reunite, a free streamed event where the company's leader...

In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport.  CROSSNET is the world's first four square volleyball game.  For more on CROSSNET and show notes: https://www.shopify.com/blog/crossnet-pr   Tune in to learn  How to find a manufacturer to create a brand new type of product when you only have a $5,000 budget  How to increase sales using FOMO in your email m...

In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items that are sold in over 45 countries.  Bitten Design was founded in 2008 and creates giftware from fun ideas.  For more on Bitten Design and show notes: https://www.shopify.com/blog/bitten-design-bootstrapping   Tune in to learn:  The investments and ski...

In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand.  Caraa sells handbags, reimagined. The perfect balance of form and function designed for a life in motion.  For more on Caraa and show notes: https://www.shopify.com/blog/caraa-partnership    Tune in to learn  How they got their first 100 customers  How do you know if...

In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands.  Twice is a modern oral healthcare company reimagining the everyday experience of brushing your teeth.  For more on Twice and show notes: https://www.shopify.com/blog/twice-cause-driven   Tune in to learn  How to work with a charitable partner  Do customers care about charitable mi...

In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different industry.  Veldskoen Shoes sells ethically and sustainably made shoes from South Africa.  For more on Veldskoen Shoes and show notes: https://www.shopify.com/blog/veldskoen-shoes-paid-marketing   Tu...

In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate.  True Vintage is a leading vintage clothing retailer providing global customer base with an eco-friendly approach to fashion.   For more on True Vintage and show notes: https://www.shopify.com/blog/true-vintage-app    Tune in to learn  How they grew their In...

In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.   For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing   Tune in to learn    What are kaizen principles and how you can apply it to improving your business   How to respond when your target customer says your product is too expensive   The...

In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter Campaign LastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and buds. Replacing at least 1,000 cotton swabs.  For more on LastObject and show notes: https://www.shopify.com/blog/lastobject-crowdfunding.   Tune in to learn How to validate your product idea b...

In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notifications Eat Well Nashville delivers deliciously healthy, ready-to-eat meals straight to your home or office.  For more on Eat Well Nashville and show note: https://www.shopify.com/blog/eat-well-nashville-marketing   Tune in to learn Why you should talk to your potential competitors...

In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemic The Cornwall Gift Certificate Program provides a gift certificate program where shoppers can purchase gift certificates from a slew of local businesses. For more on Cornwall Gift Certificate Program and show notes: https://www.shopify.com/blog/cornwa...

In this special episode of Shopify Masters, we visit the office of Velasca , a direct to consumer brand specializing in Italian handcrafted shoes. Co-founder Enrico Casati shares how he left his banking career and launched a direct to consumer brand by connecting local craft-makers in Italy with a global customer base.  The COVID-19 pandemic is affecting entrepreneurs everywhere, some more than ot...

In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass market Youth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport. For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion  Tune in to learn How...

In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figures FUSED Hawaii designs timeless, functional swimwear for all body types at all stages of life, so you feel comfortable, confident, and beautiful in your own skin again.  For more on Fused Hawaii and show notes: https://www.shopify.ca/blog/fused-hawaii-mindset Tune in to learn How she was able...

In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business. NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices. For more on NIU BODY and show notes: https://www.shopify.com/blog/niu-body-content Tune in to learn What to look for in a co-founder How going full time in their b...

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own business Makeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers.  For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmeti...

In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterprise Sweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care products.  For more on Sweet Beginnings and show notes: www.shopify.com/blog/sweetbeginnings-growth Tune in to learn How does having an online store affect offline sales How should Chief Growth O...

In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry.  For more on Made In and the show notes: https://www.shopify.com/blog/madeincookware-disruption Tune in to learn What is involved in doing a whole...