Shopify Masters

You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand. HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control. For more on HabitAware and show notes: https://www.s...

In this episode of Shopify Masters, we chat with Rachael Corson of  Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair.  For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing   Tune...

Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.   For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor   Tune in to learn  How to help retailers sell and educate customers on your products  How to balance between selling to retailers and selling directly to consume...

We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation.  For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing   Tune in to learn  How to use big brand strategies when starting a smaller business  The hidden six-figure costs in manufacturing  Ho...

From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey.  For more on Nominal and show notes: www.shopify.com/blog/nominal-influencer-marketing   Tune in to learn:   What questions you should ask manufacturers before partnering with them  Th...

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space.  Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity   Tune in to learn  How this entrepreneur establishes brand identity to increase the perceive...

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey   Tune in to learn:  Julie's journey of turning home remedies into a natural skincare line with a cult following How Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29 Why content...

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.   Tune in to learn  How to structure a licensing deal with a bigger brand  Why and how to localize a product when you are selling in a different country  How they used Facebook ads to build a huge list of leads before launching their business  Subscribe and watch Sho...

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers.  For more on PowerDot®and show note: www.shopify.com/powerdot-partnership    Tune in to learn  How to educate a customer that might be skeptical about your product  Why this entrepreneur thinks about his online store as a physical retail store and it gui...

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets . Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business. For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche Tune in to learn Th...

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product.  Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities. For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development   Tune in to learn How they sold as...

From bypassing discounts to incorporating social impact, for more on how these three previous guests  are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future.   For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact   Tune in to learn  Why Rod and Pernell left their corporate careers to start an impactful business How BLK&Bold established their retail...

This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience. For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfunding Tune in to learn  What factors led to the success of their $900,000 Kickstarter campaign What are the critical steps to take after your crowdfunding campaign ends Why your SEO efforts should be focused...

You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months.  For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok   Tune in to learn  When should you invent a new product or simply improve on an existing product  How they use TikTok to acquire new customers  The unique benefits of SMS...

In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories.  For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing    Tune in to learn  What is their 321 strategy that grew their Inst...

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales.  King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes.  For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch   Tune in to learn  How to use the scientific method to come up with a busines...

You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time.   The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that.  For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data   Tune in to learn  How to use consultation surveys to learn exactly how to market to your c...

For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource    Tune in to learn  How to manage a business that requires customization for every product  How they crowdsource the design of their jewelry  How they market their business when 50% of their customers are buying products as gifts  Subscribe and watch Shopify Masters on YouTube! Sign up for your F...

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.   STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves.  For more on STIL and show notes: www.shopify.com/blog/stil-marketing   Tune in to learn How she was able to sell out her firs...

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.   PureChimp sells Feel good Japanese matcha green tea and  100% natural skincare.  For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads   Tune in to learn How to increase your conversion rate What to do when yo...

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram. Healthish sells health-based products that help you live a 'healthish' lifestyle.  For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing   Tune in to learn  What is a golden trifecta rule for choosing products  How to identify Influencers...

You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture.  For more on Tumbleweed TexStyles  and show notes: http://shopify.com/blog/tumbleweed-texstyles-...

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors. For more on Pizza Pilgrims and show notes: https:...

In this episode, you'll hear from:  Chris Meade from CROSSNET on how they experienced a 500% increase in sales Jess Ekstrom from Headbands of Hope on their masks donation program Gamal Codner from Fresh Heritage on tripling  their marketing budget For more on our guests and show notes: https://www.shopify.com/blog/shopify-masters-catch-up-2   Subscribe and watch Shopify Masters on YouTube! Sign up...