Shiny New Object - a Marketing Podcast

This interview with Richard Bowden is a provocative call to the industry to get Voice Tech to live up to its potential.

"I encourage my team to have side projects, it makes you better at your job." This quote comes from Mark Evans, Marketing Director at the Direct Line Group on the #ShinyNewObject podcast. Thanks to @MADFestLondon for organising this.

I finally get to interview my old pal Russell Goldsmith about how brands can use podcasting in their marketing. Russell is the host of the brilliant www.csuitepodcast.com.

"I had a love affair with radio from an early age" There's not many people who know more about voice tech than James - this episode will get you up to speed on all things voice based. If you agree with James that "voice is the first line of defence for most businesses" and you're a brand experimenting in voice - there's a lot to learn from this man. James Poulter is the recently departed Head of E...

When I asked Tony how he wants the industry to look back on his career he told me - "I don't want people to remember my career." This is typical of an incredibly senior yet down-to-earth marketer who has only great intentions for Domino's - "I want to leave the brand in a better state than when I came, stick to its roots - make it more exciting, appealing and relevant." Bravo.

"We are on a mission to make banking cool, unofficially" this quote comes from Tristan Thomas, Marketing Director of Monzo this week on the #ShinyNewObject podcast. Today Monzo are launching their third round of crowdfunding. To put this in context their first round raised £1M in ninety seconds and their second raise of £2.5M was oversubscribed by around £10M. As of 3pm today, if you are Monzo cus...

Marco's shiny new object is "Marketing in a Screenless World" - and he's on a mission to draw marketers attention away from visual marketing. He claims that "The marketing world is obsessed with video" and tells us of the seismic changes in the industry that Voice Tech and Audio will bring.

'The potential for programmatic is so ripe but it is yet to be fulfilled' - this quote comes from Gerry D'Angelo - Global Media Director at P&G this week on the #ShinyNewObject podcast. We discuss how the rate of innovation in marketing technology is so fast that the creatives in the industry are slow to keep up. Despite his passion for new marketing tech he believes that "there is something speci...

"When I take risks they are positive, even if they fail" this quote comes from Seb Bardin the Head of Digital at Sony Mobile Europe - this week on the #ShinyNewObject podcast. This interview is is a teaser ahead of Seb's presentation at MadFestLondon.com on the 28th of November. Seb is successful marketer but one of his secrets is that he's a keen gamer. Despite holding an influential role he play...

"Saying you are "busy" is a humble brag and a mental illness at the same time." This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast. Rosie and Faris run the "nomadic creative consultancy" Genius Steals that "advise creative businesses about their businesses." But the real creativity is their lifestyle - they don't have a home. They have spent the las...

"I didn't see how Google was going to make any money" this quote comes from the brutally honest Andy Oakes - Managing Director of Blue Stripe - this week on the Shiny New Object podcast. Andy has been one of the most influential figures in British marketing in the last fifteen years; starting with New Media Age magazine and then growing The Drum in London from one person to fifty. He now runs the...

"If you think you're a marketer that has all the answers - you have a problem" this quote is from a double header episode of the #ShinyNewObject podcast between Charlotte Mceleny - Publisher, APAC at The Drum and Simon Kemp CEO and Founder at Kepios. The purpose of the discussion was to work out the main difference between marketing between the east and the west. Apparently it's not as simple as p...

"No matter how you understand your content, your users will tell you how well you don't understand it" this quote is from Andy Hunt, Manager, Digital Innovation Lab at the Hershey Company - this week on the #ShinyNewObject podcast. Andy is making innovation happen at Hershey with his own hands - telling us that "I build things." His advice to those getting into the innovation game is that we shoul...

"The best marketing books aren't about marketing - they just have some marketing stuff in them." This quote comes from Dan Calladine Head of Media Futures at Carat this week on the Shiny New Object Podcast. This insight is typical of Dan who has a knack of telling us something obvious that we hadn't realised. In the course of an hour we find out that "older people are the most valuable marketing a...

"We need to get pissed before we open up, this is terrible for creativity" this quote comes from Marc Lewis, Dean at the School of Communication Arts - this week on the Shiny New Object podcast. Marc is a maverick and true creative innovator who admits that "our school is often described as a cult". In this interview Marc reveals the tools and techniques he uses to train the next generation of ad...

"You could say I'm the father of AR marketing" this (tongue in cheek) quote comes from Jerry Daykin Head of Digital Media Partnerships at Diageo. Jerry works at a brand, he talks about innovation AND gets innovation projects live - how often does that happen? He did the first Shazamable ad in the UK and the ran first brand campaign on Blippar. And he's not just a new platform junkie, his marketing...

"I don't want to work with an influencer that's fourteen years old" this quote comes from Lauren Spearman Digital Manager at Benefit Cosmetics this week on the Shiny New Object podcast. Lauren hates the use of the word "authentic" when talking about influencers and rolls her eyes at the industry that lazily relies on it. Lauren is a micro-influencer in her own right and prepared for the podcast by...

"95% of marketers are afraid of tech and don't know how to use it properly" this quote comes from Julie Woods-Moss the ex CMO and Innovation Officer at TATA Communications. In 2017 Julie was named the 17th most influential CMO globally by Forbes. She tells us that "agility and speed are the holy grail of marketing" and that "being quick is better than being perfect." In this candid interview Julie...

"Creatives see brands as the modern day Medicis" this quote is from Maya Bogle Co-Founder of Talenthouse this week on the Shiny New Object podcast. Maya has spent the last eight years or so building Talenthouse into a global platform of crowdsourced creativity. But it hasn't been easy - "I've made more mistakes than you can possibly imagine" but her "belief, passion and hardwork" are what have mad...

"Technology hasn't overtaken storytelling" this quote comes from Adam Boita Head of Marketing at Pernod Ricard UK - this week on the Shiny New Object podcast. Adam's interview notes read like an inspirational instagram posts: "Invest in yourself, always be restless" / "You can only focus on three big goals at any one time" / "I'm a marketer that blends culture and technology." But it's far from be...

"People who take lunch enjoy their weekend more." This quote comes from Bruce Daisley VP EMEA at Twitter this week on the Shiny New Object podcast. Outside of his Twitter gig Bruce is the host of the #1 Business podcast - Eat, Sleep, Work, Repeat. The podcast is an investigation into happiness in the workplace. And with stats like "The average person has 16 hours of meetings per week" and "meeting...

'Be clear about what you are good at, and stick up for yourself' this quote comes from Lawrence Weber Managing Partner at Karmarama this week on the Shiny New Object podcast. Lawrence is one of the most successful innovation people in town. He was a key player in the development of Unilever's Foundry - one of the most successful and celebrated brand-led startup programs anywhere. He did this by fi...

"Being irritating is a good way of bringing about more interesting conversations" this quote is from Tom Goodwin EVP Head of Innovation at Zenith on this week's Shiny New Object podcast. Tom goes into detail about his role and how he encourages brands to "explore the change that matters not the change that doesn't." This is a frank interview that covers some spectacular multi-million pound f*ck up...

"To predict the future you need to go twice as far back as you want to go forward" - this quote is from Tracey Follows the Founder of Futuremade on this week's Shiny New Object podcast. This interview is a whistle-stop tour of Tracey's approach to 'futuring' and how brands should "execute on foresight not insight." Because by the time you've acted on an insight - it's probably too late to be usefu...

"Music is the love of my life" - this quote comes from Emily Scoggins the departing Head of Marketing at The O2 on this week's episode of the Shiny New Object podcast. Emily tells us that one year she went to see 203 gigs. So it's no surprise her Shiny New Object is AI that makes music. She argues that drum machines didn't replace drummers so AI won't replace the creative industry. We'll see about...